|By Business Wire||
|November 14, 2012 07:00 AM EST||
“Mobile spam” has become prevalent, with the majority of U.S. adults who text reporting that they have received an unsolicited text message, according to a survey conducted online by Harris Interactive on behalf of Cloudmark among 2,475 U.S. adults aged 18 and older, of whom 1,801 were identified as texters. Many U.S. adults who text are also not aware of the most appropriate response to unsolicited messages.
The survey determined awareness of, interaction with and perceptions of “text message spam.” An infographic summarizing the study’s findings is also available.
Findings from the survey include:
- Most U.S. adults (72 percent) use their mobile phone to send and receive text messages
- 72 percent of have received an unsolicited texted message
- 60 percent of those who send/receive texts received “mobile spam” within the last twelve months
- 13 percent of U.S. adults who received an unsolicited text message clicked on a link in the message
- 9 percent of U.S. adults who received an unsolicited text message called a number provided in the message
Additional Key Findings:
Younger Adults Are More Vulnerable to Spam
The likelihood of engaging in risky behavior in response to unsolicited text messages dramatically increases among younger people. Of those who received unsolicited text messages, 20 percent between the ages of 18-34 have clicked on a link in an unsolicited text message, compared with 7 percent of those 55 and over. Additionally, 16 percent of those ages 18-34 have called a number in an unsolicited text message versus 3 percent of those ages 55 and over.
Uncertainty Surrounds Proper Procedures for Reporting Mobile Spam
A majority of U.S. adults who send/receive texts – 64 percent – said it was important or very important that their carrier have a mechanism in place to report mobile spam. However, 72 percent reported that they were unsure if their carrier had such a process in place.
Furthermore, 41 percent of mobile users who send/receive texts reported they would text “Stop” in response to an unsolicited text message. However, by acknowledging spam messages, these individuals may unwittingly validate their phone number for malicious senders, opening themselves up for additional spam messages.
Reporting Service Helps Consumers Combat Spam
One avenue for reporting text message spam is the GSMA Spam Reporting Service. Consumers can submit suspicious texts to this service by forwarding the message to “7726” (S-P-A-M) for analysis. Powered by Cloudmark, the service provides participating carriers with comprehensive reports that include detailed information on spam content, senders and reporters, which carriers can utilize to block numbers, helping to reduce further spam. Some of the largest carriers in North America, including AT&T, Bell Mobility, Sprint, T-Mobile and Verizon Wireless, offer the service to their customers.
“With the rising popularity of text messaging, U.S. consumers of all ages are susceptible to receiving unwanted text messages, leaving them personally vulnerable to future security threats. Spammers are constantly searching for new ways to catch consumers off guard,” said Neil Cook, CTO, Cloudmark. “There is a tremendous opportunity to help consumers learn how to effectively combat spam and utilize the resources their mobile providers offer. Cloudmark is committed to helping carriers and mobile providers to ensure the security of their services, protecting users from mobile security threats and enhancing the overall user experience.”
To view an infographic that highlights key findings from the U.S. survey, please visit: http://www.cloudmark.com/releases/docs/mobile_spam_US_ver_3.jpg.
This survey was conducted online within the United States by Harris Interactive on behalf of Cloudmark from Sept 25-27, 2012 among 2,475 adults ages 18 and older (among whom 1,801 use a mobile phone to send/receive text messages) via its QuickQuery product. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. This data was weighted to reflect the composition of the general adult population.
For complete survey methodology, including weighting variables, please contact Dave Bowker or Anne Lundregan of Schwartz MSL at [email protected] or 781-684-0770.
Cloudmark protects more than 2 billion global subscribers daily from an explosion in messaging abuses across more operator networks than anyone else. Only Cloudmark defends the world’s largest Mobile, Fixed and Social Networks, including AT&T, Comcast, MySpace, NTT, Swisscom and Time Warner Cable, with scalable and accurate protection against the widest range of existing and emerging messaging threats.
Internet of Things (IoT) will be a hybrid ecosystem of diverse devices and sensors collaborating with operational and enterprise systems to create the next big application. In their session at @ThingsExpo, Bramh Gupta, founder and CEO of robomq.io, and Fred Yatzeck, principal architect leading product development at robomq.io, discussed how choosing the right middleware and integration strategy from the get-go will enable IoT solution developers to adapt and grow with the industry, while at th...
Jun. 29, 2015 06:00 PM EDT Reads: 1,735
"We provide a web application framework for building really sophisticated web applications that run on a browser without any installation need so we get used for biotech, defense, and banking applications," noted Charles Kendrick, CTO and Chief Architect at Isomorphic Software, in this SYS-CON.tv interview at @DevOpsSummit (http://DevOpsSummit.SYS-CON.com), held June 9-11, 2015, at the Javits Center in New York
Jun. 29, 2015 04:16 PM EDT Reads: 589
"Plutora provides release and testing environment capabilities to the enterprise," explained Dalibor Siroky, Director and Co-founder of Plutora, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
Jun. 29, 2015 03:34 PM EDT Reads: 558
The time is ripe for high speed resilient software defined storage solutions with unlimited scalability. ISS has been working with the leading open source projects and developed a commercial high performance solution that is able to grow forever without performance limitations. In his session at Cloud Expo, Alex Gorbachev, President of Intelligent Systems Services Inc., shared foundation principles of Ceph architecture, as well as the design to deliver this storage to traditional SAN storage co...
Jun. 29, 2015 03:30 PM EDT Reads: 1,795
Public Cloud IaaS started its life in the developer and startup communities and has grown rapidly to a $20B+ industry, but it still pales in comparison to how much is spent worldwide on IT: $3.6 trillion. In fact, there are 8.6 million data centers worldwide, the reality is many small and medium sized business have server closets and colocation footprints filled with servers and storage gear. While on-premise environment virtualization may have peaked at 75%, the Public Cloud has lagged in adop...
Jun. 29, 2015 03:00 PM EDT Reads: 2,238
Discussions about cloud computing are evolving into discussions about enterprise IT in general. As enterprises increasingly migrate toward their own unique clouds, new issues such as the use of containers and microservices emerge to keep things interesting. In this Power Panel at 16th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the state of cloud computing today, and what enterprise IT professionals need to know about how the latest topics and trends affect t...
Jun. 29, 2015 01:19 PM EDT Reads: 788
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists addressed this very serious issue of pro...
Jun. 29, 2015 12:19 PM EDT Reads: 640
SYS-CON Events announced today that BMC will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. BMC delivers software solutions that help IT transform digital enterprises for the ultimate competitive business advantage. BMC has worked with thousands of leading companies to create and deliver powerful IT management services. From mainframe to cloud to mobile, BMC pairs high-speed digital innovation with robust...
Jun. 29, 2015 12:15 PM EDT Reads: 2,541
Even as cloud and managed services grow increasingly central to business strategy and performance, challenges remain. The biggest sticking point for companies seeking to capitalize on the cloud is data security. Keeping data safe is an issue in any computing environment, and it has been a focus since the earliest days of the cloud revolution. Understandably so: a lot can go wrong when you allow valuable information to live outside the firewall. Recent revelations about government snooping, along...
Jun. 29, 2015 12:00 PM EDT Reads: 2,121
DevOps tends to focus on the relationship between Dev and Ops, putting an emphasis on the ops and application infrastructure. But that’s changing with microservices architectures. In her session at DevOps Summit, Lori MacVittie, Evangelist for F5 Networks, will focus on how microservices are changing the underlying architectures needed to scale, secure and deliver applications based on highly distributed (micro) services and why that means an expansion into “the network” for DevOps.
Jun. 29, 2015 11:00 AM EDT Reads: 2,255
Internet of Things is moving from being a hype to a reality. Experts estimate that internet connected cars will grow to 152 million, while over 100 million internet connected wireless light bulbs and lamps will be operational by 2020. These and many other intriguing statistics highlight the importance of Internet powered devices and how market penetration is going to multiply many times over in the next few years.
Jun. 29, 2015 11:00 AM EDT Reads: 1,867
There will be 150 billion connected devices by 2020. New digital businesses have already disrupted value chains across every industry. APIs are at the center of the digital business. You need to understand what assets you have that can be exposed digitally, what their digital value chain is, and how to create an effective business model around that value chain to compete in this economy. No enterprise can be complacent and not engage in the digital economy. Learn how to be the disruptor and not ...
Jun. 29, 2015 11:00 AM EDT Reads: 2,099
"We got started as search consultants. On the services side of the business we have help organizations save time and save money when they hit issues that everyone more or less hits when their data grows," noted Otis Gospodnetić, Founder of Sematext, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
Jun. 29, 2015 10:46 AM EDT Reads: 552
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society-changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his session at @ThingsExpo, Jason Mondanaro, Director, Product Management at Metanga, discussed how you can plan to cooperate, partner, and form lasting all-star teams to change the world...
Jun. 29, 2015 10:00 AM EDT Reads: 2,018
One of the hottest areas in cloud right now is DRaaS and related offerings. In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.
Jun. 29, 2015 10:00 AM EDT Reads: 1,898
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and Containers together help companies to achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of...
Jun. 29, 2015 10:00 AM EDT Reads: 1,973
Malicious agents are moving faster than the speed of business. Even more worrisome, most companies are relying on legacy approaches to security that are no longer capable of meeting current threats. In the modern cloud, threat diversity is rapidly expanding, necessitating more sophisticated security protocols than those used in the past or in desktop environments. Yet companies are falling for cloud security myths that were truths at one time but have evolved out of existence.
Jun. 29, 2015 09:45 AM EDT Reads: 1,945
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will addresses this very serious issue o...
Jun. 29, 2015 09:45 AM EDT Reads: 2,412
SYS-CON Events announced today that JFrog, maker of Artifactory, the popular Binary Repository Manager, will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based in California, Israel and France, founded by longtime field-experts, JFrog, creator of Artifactory and Bintray, has provided the market with the first Binary Repository solution and a software distribution social platform.
Jun. 29, 2015 09:20 AM EDT Reads: 619
In the midst of the widespread popularity and adoption of cloud computing, it seems like everything is being offered “as a Service” these days: Infrastructure? Check. Platform? You bet. Software? Absolutely. Toaster? It’s only a matter of time. With service providers positioning vastly differing offerings under a generic “cloud” umbrella, it’s all too easy to get confused about what’s actually being offered. In his session at 16th Cloud Expo, Kevin Hazard, Director of Digital Content for SoftL...
Jun. 29, 2015 09:00 AM EDT Reads: 1,936