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SMAC News Weekly - Week of November 11, 2012



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I am a SMAC (social, mobile, analytics and cloud) analyst.  I research this subject daily and share the best excerpts and interesting numbers that I come across each week.

Each of us is impacted by SMAC.  We all use mobile devices and social networking solutions like Facebook, Twitter and LinkedIn.  We use search engines, maps and weather apps, all of which use analytics and are in the cloud.  SMAC is the combination of all of these trends coming together on mobile devices.  This convergence is impacting businesses in many different ways.  We will do our best to capture these by reporting on the SMAC trends, numbers and forecasts in this weekly newsletter.

Now for the news...

Pinfluencer, the leader in Discovery Marketing & Analytics for Pinterest, announced its deep integration with web analytics systems such as Adobe Omniture, Coremetrics and Google Analytics to help marketers discover which pins drive revenue and clicks, and measure true social ROI.  Read Original Content

A survey conducted by DBD Media of 50 e-commerce sites, found that 67 percent haven't integrated social media tracking. Read Original Content

A recent Yesmail report, based on a consumer shopping trends survey and an analysis of the digital marketing campaigns of 20 brands over a three-month period, found that half of consumers are influenced by social media when making online purchases and more than one in three consumers have purchased a product as a direct result of a social media promotion.  Read Original Content

Another Yesmail report result, 41% of mobile device owners have purchased products as a result of mobile email promotions, but one-third of those emails linked to web pages that were not mobile-optimized.  Read Original Content

Between 2011 and 2016, Gartner is predicting Big Data to grow to $43.7 billion in 2016.  If the market scope is limited to social media, social network analysis and content analysis, the market is growing 45 percent annually from 2011 to 2016. Read Original Content
  
NM Incite, a social media analytics and research joint venture between Nielsen and McKinsey, just announced that it has acquired New York-based social TV startup SocialGuide. Read Original Content

Cognizant just published a 2 minute video demonstrating how an average person uses social, mobile analytics and cloud in their daily life.  Very interesting!  Watch Video Here

Accenture Federal Services was awarded a $3 million, one-year contract to help the Office of Health Affairs enhance its biosurveillance capabilities via social media analytics. Read Original Content

SAP announced an aggressive mobile analytics strategy nearly a year ago, and at the vendor's TechEd conference in Las Vegas on Tuesday it underscored mobile progress by announcing yet another new app: SAP Business Planning and Consolidation on its Enterprise Performance Management Unwired. Read Original Content

At its annual IBM Information on Demand 2012 and Business Analytics Forum, IBM showcased its  IBM PureData System appliance, which provides an engineering system for analytics and transactions. Read Original Content

Temenos, the global provider of banking software, announced that nine deals were signed for its Insight Business Analytics solution in the past year, including new projects with Synergy Credit Union and Innovation Credit Union. Read Original Content


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Kevin Benedict, Head Analyst for SMAC, Cognizant
Read The Future of Work
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility
Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

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More Stories By Kevin Benedict

Kevin Benedict is an opinionated futurist, Principal Analyst at the Center for Digital Intelligence™, C4DIGI.com, emerging technologies analyst, and digital transformation and business strategy consultant. In the past 8 years he has taught workshops for large enterprises and government agencies in 18 different countries, and is a keynote speaker at conferences worldwide. He spent nearly 5 years working as a Senior Analyst at Cognizant (CTSH), and 2 years serving in Cognizant's Center for the Future of Work where he wrote many reports, hundreds of articles, interviewed technology experts, and produced videos on the future of digital technologies and their impact on industries. He has written articles published in The Guardian, wrote the Forward to SAP Press' book titled "Mobilizing Your Enterprise with SAP", published over 3,000 articles and was featured as thought leader and digital strategist in the Department of Defense's IQT intelligence journal. Kevin lectures and leads workshops, teaches and consults with companies and government agencies around the world to help develop digital transformation and business strategies. Visit his website at C4DIGI.com.

@CloudExpo Stories
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