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StackMob Chooses Urban Airship as Its Preferred Third-Party Push Messaging Provider

Companies Join Each Other's Partner Programs, Highlighted by StackMob's New Mobile Marketplace for API Modules for One-Click Integration

PORTLAND, OR -- (Marketwire) -- 11/13/12 -- Urban Airship, the leading provider of high-performance push messaging to build relationships with connected consumers, today announced its partnership with StackMob, joining two of the industry's leading mobile services companies to build, deploy and grow mobile apps. Urban Airship is now StackMob's preferred push messaging provider for new customers and has joined StackMob's new, developer-ready, mobile marketplace for API modules. StackMob has also joined Urban Airship's partner program, which offers streamlined integrations and expertise in mobile strategy execution from industry leaders spanning email service providers, multi-channel marketing and mobile messaging companies, interactive and mobile app development agencies, and mobile app and game development platforms.

Through the StackMob Marketplace, developers and enterprises can now integrate Urban Airship's complete push messaging and Location Messaging services, including deep reports and analytics, into their mobile applications with a single click process. Urban Airship's cross-platform push messaging service enables businesses to send highly scalable broadcast notifications, deliver rich multimedia content, or target messages based on user behavior and location history. The Good Push Index finds effective push messaging doubles app user retention and nearly quintuples app engagement -- making it an indispensible feature for successful mobile developers that want to grow their audiences and monetize their apps.

Kumi Walker, vice president of business development at StackMob, said, "The StackMob Marketplace makes it very easy and fast for mobile developers to extend the core functionality and user experience of their apps. By partnering with Urban Airship, the push messaging market and innovation leader, we know our developers will have best-in-class technology, services, resources and support."

Carefully tested and approved by the StackMob engineering team, Urban Airship's API module can be integrated with a one-click installation experience that is very similar to how consumers buy apps from an app store. The StackMob Marketplace helps developers get to market faster with fewer development resources, featuring modules from a broad set of technologies such as analytics, advertising, commerce, device management, gaming and enterprise management.

"The StackMob Marketplace makes it incredibly easy for developers to add advanced functionality to their apps so that they can focus on creating the best user experience possible," said Eric Monderer, vice president of business development, Urban Airship. "Developers are often faced with a build versus buy decision, so when a mobile app development platform steers its customers to Urban Airship it's extremely gratifying validation of the value we bring to precision-targeted engagement and monetization efforts."

About Urban Airship
Urban Airship enables brands to strengthen relationships with their always-connected customers using the most globally deployed mobile push messaging service to spark exceptional experiences, drive app engagement and increase customer loyalty and lifetime value. Billions of push messages are delivered each month with unparalleled speed and scale across all major mobile platforms for leading brands such as CBS Interactive, ESPN, Groupon, shopkick, Viddy, Walgreens and Warner Bros. Complete mobile engagement suites offer easy and effective end-to-end management of the push messaging process from customer and location targeting, to automation and delivery, including message composition, rich landing page creation and analytics to optimize effectiveness. Its investors include Founder's Co-op, Foundry Group, Intel Capital, salesforce.com, True Ventures and Verizon. For more information, visit www.urbanairship.com and follow us on Twitter @urbanairship.

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Media Contacts:
Candace Locklear
Mighty PR
510-292-8216
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Corey Gault
Urban Airship
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