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AJAX & REA Authors: Rajesh Lain, Sebastian Kruk, RealWire News Distribution, Harald Zeitlhofer

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Bloomberg Launches Enterprise App Portal to Financial Markets

Today, Bloomberg executives unveiled the Bloomberg App Portal, a new platform that gives Bloomberg subscribers access to a range of specialty applications powered by data and news from the Bloomberg Professional service.

Applications on the Bloomberg App Portal are developed by software companies, financial institutions, academics and other third parties. The Bloomberg App Portal enables Bloomberg subscribers to enhance their user experience by adding specialty features and tools that complement those available on the Bloomberg Professional service.

Currently, there are more than 45 applications available on the Bloomberg App Portal across a variety of categories including, data analysis, news and research, portfolio management and risk analysis, valuation and pricing, data visualization and technical analysis. Institutional clients can also use the Bloomberg App Portal to deploy proprietary software tools to their own employees and clients.

"Cultivating the third-party developer community is critical to enhancing the user experience and growing the value of the Bloomberg Professional service," said Tom Secunda, co-founder and Global Head of Bloomberg's Financial Products and Services group. "The Bloomberg App Portal extends our commitment to embrace innovation and fuel creativity in the financial marketplace."

Bloomberg’s open application interface, or the BLPAPI, enables the seamless integration of Bloomberg content with third-party applications. Applications are launched from the APPS<GO> homepage and run within a Bloomberg Launchpad workspace, which offers data integration and collaboration features.

"Software developers with a great idea, but limited global reach, can work with Bloomberg to get in front of financial professionals around the world virtually overnight," said Stanley Young, chief executive officer of Bloomberg's Enterprise Products and Solutions business. "Our intention is to complement Bloomberg's existing functionality with third-party applications that enable our clients to achieve success."

A division of Bloomberg's Enterprise Products and Solutions business, the Bloomberg App Portal team, led by Claudio Storelli, follows a formal application review and selection protocol. Once selected, application developers receive technical and business support from the Bloomberg team as part of an on-boarding and software quality assurance process.

License fees for applications on the Bloomberg App Portal are separate from the Bloomberg professional service subscription and vary by application and package. Users can currently download and review virtually all applications for a preview period before purchase is required.

For more information about the Bloomberg App Portal, including how to submit an application for review, please visit {APPS<GO>} on the Bloomberg Professional service, follow the Twitter hashtag #BloombergAPPS or visit www.bloomberglp.com/app-portal

About Bloomberg Enterprise Products and Solutions

Bloomberg Enterprise Products and Solutions is a complete package of enterprise-class managed services, applications and data that enables firms to leverage the same data and technology that supports the Bloomberg Professional service for its internal applications and processes. We are uniquely equipped to meet the data acquisition, management and distribution needs of global firms across a broad range of asset classes. Bloomberg EPS is reinventing the role of infrastructure and go-to-market applications in global financial markets and extending it outside the desktop. Bloomberg's scale and 30 years of expertise providing financial data, news and analytics helps enterprise clients dramatically reduce costs, optimize workflow and enhance performance.

About Bloomberg LP

Bloomberg, the global business and financial information and news leader, gives influential decision makers a critical edge by connecting them to a dynamic network of information, people and ideas. The company’s strength - delivering data, news and analytics through innovative technology, quickly and accurately - is at the core of the Bloomberg Professional® service, which provides real time financial information to more than 310,000 subscribers globally. Bloomberg’s enterprise solutions build on the company’s core strength, leveraging technology to allow customers to access, integrate, distribute and manage data and information across organizations more efficiently and effectively.

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