Welcome!

Machine Learning Authors: William Schmarzo, Ed Featherston, Liz McMillan, Elizabeth White, Dan Blacharski

News Feed Item

Amazon Web Services Cloud Computing Platform Now Available from Datacenters in Australia

(NASDAQ:AMZN) — Amazon Web Services, Inc. (AWS, Inc.), an Amazon.com company, today announced the launch of its new Asia Pacific (Sydney) Region, the ninth Region in which the company has deployed its global cloud computing platform. Australia-based businesses and global companies with customers in Australia can now leverage the Amazon Web Services (AWS) technology infrastructure platform to build their businesses and run their applications in the cloud. The newly launched Asia Pacific (Sydney) Region is the third Region in Asia Pacific for AWS (joining the Singapore and Tokyo Regions), and is now available for any business or software developer to get started using today at http://aws.amazon.com.

This new Asia Pacific (Sydney) Region consists of two separate Availability Zones at launch. Availability Zones refer to datacenters in separate distinct locations within a single Region that are engineered to be operationally independent of other Availability Zones, with independent power, cooling, and physical security, and are connected via a low latency network. AWS customers focused on running high availability applications can architect their applications to run in multiple Availability Zones to achieve even higher fault-tolerance.

Prior to the launch of AWS in early 2006, businesses were incurring massive capital expenses from building their own infrastructure or from contracting with a vendor for a fixed amount of datacenter capacity that they might or might not use. This choice meant either paying for wasted capacity or having to worry that the amount of capacity they forecasted was insufficient to keep pace with their growth. Many organizations spent time and money managing their own datacenter or a co-location facility, which meant time not spent on growing their actual business or differentiating their offering for customers.

Over the past 6.5 years, AWS has changed the way organizations acquire technology infrastructure — incur no up-front expenses or long-term commitments, turn capital expense into variable operating expense, scale quickly and seamlessly by adding or shedding resources at any time, get to market much more quickly with new and critical ideas, and free up scarce engineering resources from the undifferentiated heavy lifting of running backend infrastructure—all without sacrificing operational performance, reliability or security.

“Over 10,000 customers in Australia and New Zealand are already using AWS, and this is before opening our new AWS Region in Australia today,” said Andy Jassy, Senior Vice President, Amazon Web Services. “With the ability to achieve single-digit millisecond latency to end users in Sydney, store data locally in Australia, and get to market more quickly and inexpensively by using AWS’s unmatched infrastructure technology platform, we expect the launch of AWS’s Sydney Region to further increase the amount of Australian and New Zealand customers leveraging AWS.”

Among the more than 10,000 customers in Australia and New Zealand that are already using AWS are the Commonwealth Bank of Australia, City of Melbourne, REA Group Limited, MYOB, Hooroo, RedBalloon, Brandscreen, Viocorp, Think: Education Group, Halfbrick, Freelancer, 99designs, Domayne, Joyce Mayne, Cotton On, Snapper, PredictWind and Harvey Norman.

The Commonwealth Bank is Australia’s leading provider of integrated financial services. “We embarked on our cloud strategy over 5 years ago as part of our strategic vision to deliver the world-leading application of technology to our customers and shareholders. The AWS Cloud has been part of this journey. We are now running some of our important customer-facing web properties on AWS, which scales seamlessly to meet all kind of peaks and this has freed up our IT resources to focus on developing more innovative customer offerings,” said Michael Harte, Group Executive Enterprise Services and Chief Information Officer, Commonwealth Bank of Australia.

MYOB, a leading provider of business management solutions since 1991, delivers innovative software and services such as accounting, payroll, retail POS, CRM, websites, tax and more to over one million businesses. “We chose AWS as the trusted platform for MYOB Atlas, a simple website builder that enables businesses to get online in only 15 minutes. We currently have more than 40,000 small-to-medium businesses in Australia and New Zealand using Atlas on the AWS Cloud. Its flexibility has given us peace of mind in ensuring a great user experience for all our clients regardless of their workload type and volume,” said Matt Mulligan, Web Division General Manager, MYOB Limited. “We have already started using the new AWS Sydney Region, and are very pleased to be pioneering the use of AWS in Australia with our 40,000-plus Atlas clients. We’re looking forward to furthering our use of AWS to deliver more innovative services that make business life easier for clients.”

Hooroo Pty Ltd, a wholly owned subsidiary of Qantas Airways Limited, is a corporate start-up that offers the convenience of accommodation bookings to complement customer’s flight plans. “Hooroo chose Engine Yard's AWS-powered Cloud Computing service for its proven track record of reliability and scalability to build our fresh new consumer-facing web application, as our innovative channel for accommodation suppliers. Working with DiUS, our delivery partner, the team helped us create this new start-up business within a corporate environment in just under two months and it is now running 100 percent on Engine Yard and AWS,” said Peter Moran, Development Manager, Hooroo Pty Ltd. “We feel more confident with Amazon Web Services powering the underlying infrastructure of Hooroo as it can quickly meet all kinds of workload scenarios so that we are consistently delivering good user experiences. We plan to use the new Sydney Region to leverage its low latency speed to deliver an even better and faster experience for our customers based in Australia."

REA Group Limited (ASX: REA) is a market-leading digital advertising business that specializes in property and operates websites including realestate.com.au and realcommercial.com.au. REA has been using AWS for rapid application development and deployment for two years. Richard Durnall, REA Group’s Head of Delivery said, “We chose AWS for its track record of innovation, flexibility and seamless scalability for our development environment. The AWS Cloud has enabled us to have more developers working on new products and features concurrently, reducing development time and increasing the speed of technology service delivery for our customers. REA has already begun using AWS for production components of the platform, and will be deploying assets in the new Sydney Region to provide customers with a low latency, highly scalable web presence.”

Halfbrick Studios is a Brisbane-based start-up that created the highly acclaimed Fruit Ninja intellectual property and other games, with tens of millions of regular players worldwide. “In the social gaming business, maintaining consistently fast user experience is a critical success factor – and AWS enables us to do exactly that. We are using its extremely scalable services such as Amazon DynamoDB and its multiple Availability Zones to build and run our games,” said Shainiel Deo, CEO of Halfbrick. “We love the fact that AWS is always thinking ahead for customers and is quick in rolling out new services or features that make life easier for developers. They are far more ahead than anyone else in this space and we view AWS as the strategic partner to grow our gaming business.”

In addition to a broad base of customers, AWS has a vibrant partner ecosystem in Australia and New Zealand that has built innovative solutions and services on AWS. Some of the local Systems Integrators include: ASG, Bulletproof Networks, Fronde, Industrie IT, The Frame Group, Melbourne IT, SMS IT and Sourced Group. Among the many local Independent Software Vendors are: Aviarc, Deputy.com, Objective Corporation, Sirca and Technology One. Together with other AWS Partner Network members such as Accenture, Capgemini, Deloitte, ESRI, RightScale, Wipro and Cognizant, these companies have made or will soon be making their services available on AWS in the new Sydney Region, making it even easier for organizations to take full advantage of the AWS Cloud. For the full list of the members of the AWS Partner Network, please refer to: https://aws.amazon.com/solution-providers.

Developers and businesses can access AWS services from the new Sydney Region beginning today, including Amazon Elastic Compute Cloud (Amazon EC2), Amazon Elastic Block Store (Amazon EBS), Amazon Simple Storage Service (Amazon S3), Amazon Relational Database Service (Amazon RDS), Amazon DynamoDB, AWS CloudFront, Amazon Elastic MapReduce (Amazon EMR), Amazon Virtual Private Cloud (Amazon VPC), AWS Direct Connect, Amazon CloudWatch, AWS Elastic Beanstalk, AWS CloudFormation, AWS Storage Gateway, Amazon SimpleDB, Amazon Simple Queue Service (Amazon SQS), Amazon Simple Notification Service (Amazon SNS), Amazon Route 53, Auto Scaling, Elastic Load Balancing, VM Import and VM Export. More details on each of these services and specific pricing for each is available at http://aws.amazon.com/products/.

Amazon has already established a subsidiary in Australia with offices across Sydney, Melbourne and Perth to support enterprises, government agencies, academic institutions, small-to-mid size companies, start-ups and developers on their use of AWS.

Amazon will also be adding a local technical support operation in Australia early next year, as part of the AWS global network of support center operations that supports customers around the world. The Australian support operations will help customers of all sizes and technical abilities to successfully utilize the products and features provided by AWS, Inc. AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. For more details on the multiple tiers of services within AWS Support, please visit: https://aws.amazon.com/support.

About Amazon Web Services

Launched in 2006, Amazon Web Services began exposing key infrastructure services to businesses in the form of web services -- now widely known as cloud computing. The ultimate benefit of cloud computing, and AWS, is the ability to leverage a new business model and turn capital infrastructure expenses into variable costs. Businesses no longer need to plan and procure servers and other IT resources weeks or months in advance. Using AWS, businesses can take advantage of Amazon's expertise and economies of scale to access resources when their business needs them, delivering results faster and at a lower cost. Today, Amazon Web Services is a highly reliable, scalable, low-cost infrastructure platform in the cloud that powers hundreds of thousands of enterprise, government and startup customers businesses in 190 countries around the world. AWS comprises of over 28 different services, including Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3) and Amazon Relational Database Service (Amazon RDS). AWS services are available to customers from data center locations in the U.S., Brazil, Europe, Japan, Singapore and Australia.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. Kindle Paperwhite is the most-advanced e-reader ever constructed with 62% more pixels and 25% increased contrast, a patented built-in front light for reading in all lighting conditions, extra-long battery life, and a thin and light design. The new latest generation Kindle, the lightest and smallest Kindle, now features new, improved fonts and faster page turns. Kindle Fire HD features a stunning custom high-definition display, exclusive Dolby audio with dual stereo speakers, high-end, laptop-grade Wi-Fi with dual-band support and dual-antennas/MIMO for 40% faster throughput than other tablets, enough storage for HD content, and the latest generation processor and graphics engine—and it is available in two display sizes—7” and 8.9”. The large-screen Kindle Fire HD is also available with 4G wireless, and comes with a groundbreaking $49.99 introductory 4G LTE data package. The all-new Kindle Fire features a 20% faster processor, 40% faster performance, twice the memory, and longer battery life.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, and www.amazon.es. As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
Sometimes I write a blog just to formulate and organize a point of view, and I think it’s time that I pull together the bounty of excellent information about Machine Learning. This is a topic with which business leaders must become comfortable, especially tomorrow’s business leaders (tip for my next semester University of San Francisco business students!). Machine learning is a key capability that will help organizations drive optimization and monetization opportunities, and there have been some...
"Storpool does only block-level storage so we do one thing extremely well. The growth in data is what drives the move to software-defined technologies in general and software-defined storage," explained Boyan Ivanov, CEO and co-founder at StorPool, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory? In her Day 2 Keynote at @DevOpsSummit at 21st Cloud Expo, Aruna Ravichandran, VP, DevOps Solutions Marketing, CA Technologies, was jo...
As Marc Andreessen says software is eating the world. Everything is rapidly moving toward being software-defined – from our phones and cars through our washing machines to the datacenter. However, there are larger challenges when implementing software defined on a larger scale - when building software defined infrastructure. In his session at 16th Cloud Expo, Boyan Ivanov, CEO of StorPool, provided some practical insights on what, how and why when implementing "software-defined" in the datacent...
Blockchain. A day doesn’t seem to go by without seeing articles and discussions about the technology. According to PwC executive Seamus Cushley, approximately $1.4B has been invested in blockchain just last year. In Gartner’s recent hype cycle for emerging technologies, blockchain is approaching the peak. It is considered by Gartner as one of the ‘Key platform-enabling technologies to track.’ While there is a lot of ‘hype vs reality’ discussions going on, there is no arguing that blockchain is b...
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across business networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost as well as advance trade. Are you curious about how Blockchain is built for business? In her session at 21st Cloud Expo, René Bostic, Technical VP of the IBM Cloud Unit in North America, discussed the b...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
Is advanced scheduling in Kubernetes achievable?Yes, however, how do you properly accommodate every real-life scenario that a Kubernetes user might encounter? How do you leverage advanced scheduling techniques to shape and describe each scenario in easy-to-use rules and configurations? In his session at @DevOpsSummit at 21st Cloud Expo, Oleg Chunikhin, CTO at Kublr, answered these questions and demonstrated techniques for implementing advanced scheduling. For example, using spot instances and co...
The use of containers by developers -- and now increasingly IT operators -- has grown from infatuation to deep and abiding love. But as with any long-term affair, the honeymoon soon leads to needing to live well together ... and maybe even getting some relationship help along the way. And so it goes with container orchestration and automation solutions, which are rapidly emerging as the means to maintain the bliss between rapid container adoption and broad container use among multiple cloud host...
The cloud era has reached the stage where it is no longer a question of whether a company should migrate, but when. Enterprises have embraced the outsourcing of where their various applications are stored and who manages them, saving significant investment along the way. Plus, the cloud has become a defining competitive edge. Companies that fail to successfully adapt risk failure. The media, of course, continues to extol the virtues of the cloud, including how easy it is to get there. Migrating...
Imagine if you will, a retail floor so densely packed with sensors that they can pick up the movements of insects scurrying across a store aisle. Or a component of a piece of factory equipment so well-instrumented that its digital twin provides resolution down to the micrometer.
The need for greater agility and scalability necessitated the digital transformation in the form of following equation: monolithic to microservices to serverless architecture (FaaS). To keep up with the cut-throat competition, the organisations need to update their technology stack to make software development their differentiating factor. Thus microservices architecture emerged as a potential method to provide development teams with greater flexibility and other advantages, such as the abili...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settle...
Product connectivity goes hand and hand these days with increased use of personal data. New IoT devices are becoming more personalized than ever before. In his session at 22nd Cloud Expo | DXWorld Expo, Nicolas Fierro, CEO of MIMIR Blockchain Solutions, will discuss how in order to protect your data and privacy, IoT applications need to embrace Blockchain technology for a new level of product security never before seen - or needed.
Leading companies, from the Global Fortune 500 to the smallest companies, are adopting hybrid cloud as the path to business advantage. Hybrid cloud depends on cloud services and on-premises infrastructure working in unison. Successful implementations require new levels of data mobility, enabled by an automated and seamless flow across on-premises and cloud resources. In his general session at 21st Cloud Expo, Greg Tevis, an IBM Storage Software Technical Strategist and Customer Solution Architec...
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, discussed some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he covered some of the best practices for structured team migration an...
In his general session at 21st Cloud Expo, Greg Dumas, Calligo’s Vice President and G.M. of US operations, discussed the new Global Data Protection Regulation and how Calligo can help business stay compliant in digitally globalized world. Greg Dumas is Calligo's Vice President and G.M. of US operations. Calligo is an established service provider that provides an innovative platform for trusted cloud solutions. Calligo’s customers are typically most concerned about GDPR compliance, application p...
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and B...