Welcome!

IoT User Interface Authors: Pat Romanski, JP Morgenthal, Liz McMillan, Elizabeth White, AppDynamics Blog

News Feed Item

ad:tech New York Showcases Its Top Innovative Exhibitor News Announcements

Pinterest Marketing and Analytics, Location-Guided Advertising Platform Just Two Exciting Releases at Exclusive Media Briefing

NEW YORK, NY -- (Marketwire) -- 11/07/12 -- ad:tech New York, the digital marketing industry's leading conference and trade show, today hosted another installment of its exciting "speed round" media briefings which highlight the show's biggest news announcements from exhibitors. Attending companies represent some of the most cutting-edge products and technologies in the advertising technology space, and more than 50 compelling submissions were evaluated by conference organizers to get to the top announcements. All finalists broke their news in three-minute presentations to a captivated audience of attending press.

In October, ad:tech solicited its exhibitors for announcements to be considered for inclusion in the private briefing, which the show arranged with attending media. Entrants were judged by a panel of ad:tech executives for diversity and potential media interest, as well as impact on the ad industry.

"This was an exciting event and the quality of all the submissions was fantastic," said Debbi Roth, Marketing Director, dmg :: events North America. "We feel we picked a good balance of companies with offerings that reflect the truly innovative spirit being exhibited by both startups and established players in the digital marketing space."

All exhibitor submissions can be found on the ad:tech press page. The top announcements are detailed below:

Pinfluencer announced deep integration with web analytics systems such as Adobe Omniture, Coremetrics and Google Analytics to help retailers, brands, publishers and agencies attribute economic value to a pin and measure true social ROI for the first time. Pinfluencer is the leader in the marketing and analytics for Pinterest.

Idomoo announced how leading Dutch energy utility Nuon used Idomoo personalized videos to provide an unprecedented and truly unique customer service experience. Idomoo is the global pioneer of mass-scale customer communication via personalized video.

BrightTag announced the world's first data integration that directly connects marketers and their digital partners in real time without using pixels. BrightTag is a tag management solution that helps marketers and web analysts make online data instantly useful.

Waze announced Waze Ads, a location-guided advertising platform for local merchants and big brands looking to attract a new audience of mobile customers who are already on the road. Waze is the world's fastest-growing community-based traffic and navigation app.

Adometry announced a partnership with LiveRamp to bring offline data into the online advertising measurement world. Integrating LiveRamp with Adometry Attribute gives advertisers an accurate understanding of how various channels perform so they can optimize their media spend. Adometry provides ad verification and cross-channel attribution intelligence, plus auditing and scoring metrics, to optimize results for the world's leading online advertisers, publishers, and ad networks.

ReTargeter announced the first full-featured CRM-based retargeting service on the market, and demonstrated its success with online clothing retailer BustedTees with its data onboarding partner LiveRamp. ReTargeter is a full-service display advertising solution specializing in audience targeting and retargeting for brands of all sizes.

Intergi launched their Game Distribution and In-Game video ad solution. Intergi Entertainment offers advertisers unparalleled access to millions of online gaming enthusiasts powering the multi-billion dollar gaming industry.

Exhibitor Booths:
Pinfluencer - Innovation Alley
Idomoo - Innovation Alley
BrightTag - Innovation Alley
Waze - Innovation Alley
Adometry - Paul Pellman, Adometry CEO, will be speaking at "Next-Gen Ad Attribution: Make the Most of Effective Accountable Measurement" on Nov. 7
ReTargeter - Booth 1644
Intergi - Booth 1244

About ad:tech
For fifteen years, ad:tech has provided media, marketing and technology professionals with the tools and techniques they need to succeed in a changing digital world. With 9 shows in 7 countries, ad:tech's globally respected roster of speakers, sessions and exhibitors continues to make it the preferred resource and destination for digital marketers everywhere. It's where marketers gather together to do business in a vibrant and exciting marketplace.

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@CloudExpo Stories
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
Struggling to keep up with increasing application demand? Learn how Platform as a Service (PaaS) can streamline application development processes and make resource management easy.
Up until last year, enterprises that were looking into cloud services usually undertook a long-term pilot with one of the large cloud providers, running test and dev workloads in the cloud. With cloud’s transition to mainstream adoption in 2015, and with enterprises migrating more and more workloads into the cloud and in between public and private environments, the single-provider approach must be revisited. In his session at 18th Cloud Expo, Yoav Mor, multi-cloud solution evangelist at Cloudy...
In his session at 18th Cloud Expo, Sagi Brody, Chief Technology Officer at Webair Internet Development Inc., will focus on real world deployments of DDoS mitigation strategies in every layer of the network. He will give an overview of methods to prevent these attacks and best practices on how to provide protection in complex cloud platforms. He will also outline what we have found in our experience managing and running thousands of Linux and Unix managed service platforms and what specifically c...
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
The demand for organizations to expand their infrastructure to multiple IT environments like the cloud, on-premise, mobile, bring your own device (BYOD) and the Internet of Things (IoT) continues to grow. As this hybrid infrastructure increases, the challenge to monitor the security of these systems increases in volume and complexity. In his session at 18th Cloud Expo, Stephen Coty, Chief Security Evangelist at Alert Logic, will show how properly configured and managed security architecture can...
See storage differently! Storage performance problems have only gotten worse and harder to solve as applications have become largely virtualized and moved to a cloud-based infrastructure. Storage performance in a virtualized environment is not just about IOPS, it is about how well that potential performance is guaranteed to individual VMs for these apps as the number of VMs keep going up real time. In his session at 18th Cloud Expo, Dhiraj Sehgal, in product and marketing at Tintri, will discu...
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...
Many private cloud projects were built to deliver self-service access to development and test resources. While those clouds delivered faster access to resources, they lacked visibility, control and security needed for production deployments. In their session at 18th Cloud Expo, Steve Anderson, Product Manager at BMC Software, and Rick Lefort, Principal Technical Marketing Consultant at BMC Software, will discuss how a cloud designed for production operations not only helps accelerate developer...
SYS-CON Events announced today that Enzu, a leading provider of cloud hosting solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to foc...
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
Much of the value of DevOps comes from a (renewed) focus on measurement, sharing, and continuous feedback loops. In increasingly complex DevOps workflows and environments, and especially in larger, regulated, or more crystallized organizations, these core concepts become even more critical. In his session at @DevOpsSummit at 18th Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, will show how, by focusing on 'metrics that matter,' you can provide objective, transparent, and meaningfu...
trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vice president of product management, IoT solutions at GlobalSign, will teach IoT developers how t...
In the world of DevOps there are ‘known good practices’ – aka ‘patterns’ – and ‘known bad practices’ – aka ‘anti-patterns.' Many of these patterns and anti-patterns have been developed from real world experience, especially by the early adopters of DevOps theory; but many are more feasible in theory than in practice, especially for more recent entrants to the DevOps scene. In this power panel at @DevOpsSummit at 18th Cloud Expo, moderated by DevOps Conference Chair Andi Mann, panelists will dis...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
Peak 10, Inc., has announced the implementation of IT service management, a business process alignment initiative based on the widely adopted Information Technology Infrastructure Library (ITIL) framework. The implementation of IT service management enhances Peak 10’s current service-minded approach to IT delivery by propelling the company to deliver higher levels of personalized and prompt service. The majority of Peak 10’s operations employees have been trained and certified in the ITIL frame...