Welcome!

AJAX & REA Authors: Liz McMillan, Andreas Grabner, Elizabeth White, Pat Romanski, Plutora Blog

News Feed Item

Imprev "Responsive Websites" to Modernize Mobile Real Estate: Auto-Formatting Sites Great for Desktops, Better for Mobile

BELLEVUE, WA -- (Marketwire) -- 11/07/12 -- With more than 1 billion people worldwide using smartphones and tablets, real estate agents and brokers are finding homebuyers and sellers won't settle for limited mobile websites: they require a full web experience, regardless of screen size.

Seattle area-based Imprev today launched a technology breakthrough for the real estate industry that automates creation of consumer-facing "responsive websites" that can be customized by agents and brokers in just minutes.

"Responsive websites will be the new standard for the real estate industry," said Renwick Congdon, CEO of Imprev. "They deliver a better user experience from all devices -- desktops, laptops, tablets and smartphones -- automatically adjusting to the size of the user's screen, whether it is 30 inches or 3 inches."

Imprev technology powers Design Centers and Marketing Centers for leading real estate brands, independent real estate firms and the MLS industry, and is known for bringing new technology to the industry.

"Agents and brokers can give consumers a better mobile experience with greater functionality and without the expense and complexity of developing and maintaining separate mobile websites," Congdon said.

These sites are easy to read and navigate, while reducing the need to resize, pan and scroll. Imprev will demonstrate its new Single Property Website product -- its first marketing product to employ its customizable responsive website technology (sample at www.imprev.com/spw) -- to executives attending the annual National Association of Realtors Convention, which begins in Orlando on Friday.

"Anyone who has ever visited a site on his or her iPad, only to be redirected to a mobile site, will understand the importance of this new technology," he added. "You cannot rely on multiple versions of a site. A site must have built in logic."

Single Property Websites allow agents to add as many as 50 property photos and descriptions to the Single Property Website photo gallery. It also features a Google Map interface with street view, local links that can be fully customized (local schools, crime statistics, neighborhood data, etc.), a contact form to capture leads, and a video that can play a promotional or property feature that is also integrated into the site. Traffic statistics and website analytics are included.

Imprev's independent research confirms the industry's move toward mobile. This past March, it surveyed top real estate professionals attending the 2012 Leading Real Estate Companies of the World ® Conference. Three of the five "most preferred marketing tool they would like to have" were Single Property Websites, iPad Presentation App, and video. A summary of the survey results can be found at http://bit.ly/GOusTt.

Single Property Websites are available immediately as an Enterprise solution for major real estate brands, independent brokerage firms, and MLS organizations as an individual product or as part of a Marketing Center. For sales inquiries and pricing information, contact Bill Yaman, VP of Sales at Imprev at [email protected].

About Imprev, Inc.
Imprev, Inc. provides marketing technology to more than 150,000 paid real estate broker and agent subscribers worldwide. Imprev powers Design Centers and Marketing Centers for leading franchises, brokerage firms and MLS organizations. Its award-winning digital and printable marketing products and tools include iPad Apps, Single Property Websites, Videos, Craigslist display ads, automated eMarketing, social marketing (Facebook, Twitter), Virtual Tours, Flyers and eFlyers, Postcards and ePostcards, Newsletters and eNewsletters, eCards and Greeting Cards, and more. Imprev helps agents simply and cost-effectively create an impressive personal image -- elegantly merged with the power of their company's brand -- to sell more homes. Established in 2000, Imprev is headquartered in Bellevue, Washington. Visit Imprev at www.imprev.com.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2145135

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@CloudExpo Stories
In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect at GE, and Ibrahim Gokcen, who leads GE's advanced IoT analytics, focused on the Internet of Things / Industrial Internet and how to make it operational for business end-users. Learn about the challenges posed by machine and sensor data and how to marry it with enterprise data. They also discussed the tips and tricks to provide the Industrial Internet as an end-user consumable service using Big Data Analytics and Industrial C...
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happe...
Log data provides the most granular view into what is happening across your systems, applications, and end users. Logs can show you where the issues are in real-time, and provide a historical trending view over time. Logs give you the whole picture. Logentries, a log management and analytics service built for the cloud, has announced a new integration with Slack, the team communication platform, to enable real-time system and application monitoring. Users of both services can now receive real-...
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's large...
At 15th Cloud Expo, Shrikant Pattathil, Executive Vice President at Harbinger Systems, demos a video delivery platform that helps you do interactive videos. He discusses how Harbinger is accomplishing it in the cloud world, the problems they faced and the choices they made to get around these problems.
“Will Jaya is a direct source for server integration and storage solutions. If you are looking for any specific configurations for a project we can help you configure based on your needs and requirements," explained Netty Goya, CEO of Will Jaya, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
“DevOps is really about the business. The business is under pressure today, competitively in the marketplace to respond to the expectations of the customer. The business is driving IT and the problem is that IT isn't responding fast enough," explained Mark Levy, Senior Product Marketing Manager at Serena Software, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
“The year of the cloud – we have no idea when it's really happening but we think it's happening now. For those technology providers like Zentera that are helping enterprises move to the cloud - it's been fun to watch," noted Mike Loftus, VP Product Management and Marketing at Zentera Systems, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
IoT is still a vague buzzword for many people. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. He also discussed how IoT is perceived by investors and how venture capitalist access this space. Other topics discussed were barriers to success, what is new, what is old, and what th...
The Internet of Things (IoT) is rapidly in the process of breaking from its heretofore relatively obscure enterprise applications (such as plant floor control and supply chain management) and going mainstream into the consumer space. More and more creative folks are interconnecting everyday products such as household items, mobile devices, appliances and cars, and unleashing new and imaginative scenarios. We are seeing a lot of excitement around applications in home automation, personal fitness,...
Dale Kim is the Director of Industry Solutions at MapR. His background includes a variety of technical and management roles at information technology companies. While his experience includes work with relational databases, much of his career pertains to non-relational data in the areas of search, content management, and NoSQL, and includes senior roles in technical marketing, sales engineering, and support engineering. Dale holds an MBA from Santa Clara University, and a BA in Computer Science f...
Entuity®, a provider of enterprise-class network management solutions, today announced that it solidifies its position as a market leader through global enterprise customer acquisitions and a refined channel strategy. In 2014, Entuity increased new license revenues in EMEA by over 75 percent, and LATAM by over 125 percent as customers embraced Entuity for its highly automated solution and unified architecture. Entuity’s refined channel strategy focuses on even deeper strategic alignment with ke...
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Cloud Technology Partners on Wednesday announced it has been recognized by the Modern Infrastructure Impact Awards as one of the Best Amazon Web Services (AWS) Consulting Partners. Selected by the editors of TechTarget's SearchDataCenter.com, and by votes from customers and strategic channel partners, the companies acknowledged by the Modern Infrastructure Impact Awards represent the top providers of cloud consulting services for AWS including application migration, application development, inf...
“We help people build clusters, in the classical sense of the cluster. We help people put a full stack on top of every single one of those machines. We do the full bare metal install," explained Greg Bruno, Vice President of Engineering and co-founder of StackIQ, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"Blue Box has been around for 10-11 years, and last year we launched Blue Box Cloud. We like the term 'Private Cloud as a Service' because we think that embodies what we are launching as a product - it's a managed hosted private cloud," explained Giles Frith, Vice President of Customer Operations at Blue Box, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
In this demo at 15th Cloud Expo, John Meza, Product Engineer at Esri, showed how Esri products hook into Hadoop cluster to allow you to do spatial analysis on the spatial data within your cluster, and he demonstrated rendering from a data center with ArcGIS Pro, a new product that has a brand new rendering engine.
Performance is the intersection of power, agility, control, and choice. If you value performance, and more specifically consistent performance, you need to look beyond simple virtualized compute. Many factors need to be considered to create a truly performant environment. In his General Session at 15th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, discussed how to take advantage of a multitude of compute options and platform features to make cloud the cornerstone of your onlin...
Software Defined Storage provides many benefits for customers including agility, flexibility, faster adoption of new technology and cost effectiveness. However, for IT organizations it can be challenging and complex to build your Enterprise Grade Storage from software. In his session at Cloud Expo, Paul Turner, CMO at Cloudian, looked at the new Original Design Manufacturer (ODM) market and how it is changing the storage world. Now Software Defined Storage companies can build Enterprise grade ...