Welcome!

IoT User Interface Authors: Greg O'Connor, Elizabeth White, Yakov Fain, John Basso, Derek Weeks

News Feed Item

John Paulson se suma Williams Lea como director general para el Continente Americano

Williams Lea acaba de elegir a John Paulson como director general para la región del Continente Americano, quien se encargará de conducir el crecimiento de sus negocios en el mercado más amplio de la empresa.

John Paulson, CEO of the Americas for the Williams Lea Group (Photo: Business Wire)

John Paulson, CEO of the Americas for the Williams Lea Group (Photo: Business Wire)

La incorporación de Paulson forma parte de una estrategia puesta en marcha para ampliar las capacidades en el área de los Servicios de Marketing, la cual se convirtió en un importante generador de crecimiento para el Grupo tras la reciente adquisición de Tag Worldwide, una agencia líder en producción de marketing.

Williams Lea es reconocido por su liderazgo en los sectores financiero y legal, prestando servicios de tercerización de procesos de negocios (TPN) que reestructuran el flujo de la información y mejoran la comunicación corporativa para las empresas mundiales con operaciones en esos sectores.

Sin embargo, en conjunto con Tag, consideran que la mayor parte de su crecimiento futuro será generado por las grandes marcas, a quienes pueden ofrecerles servicios y experiencia para que puedan transmitir sus comunicaciones de marketing con coherencia en los diversos medios de comunicación y en todos los mercados, por medio de una centralización inteligente del producto.

"Vemos que cada aumenta la cantidad de grandes marcas que prefieren manejar su estrategia creativa con independencia de la implementación de las comunicaciones de marketing", aseguró Conor Davey, director general del Grupo Williams Lea. "Estamos posicionados de manera única para asociarnos con estas marcas y ayudarlas a hacerlo con éxito. El nombramiento de John refleja nuestro compromiso con esta parte de nuestro plan de crecimiento".

John enriquece a Williams Lea con una trayectoria de más de veinte años de experiencia en representación. Se incorpora a la compañía habiendo pasado por G2 USA, en donde se desempeñó como director general de la firma de servicios integrados de marketing perteneciente a WPP, el mayor grupo de servicios de comunicación del mundo. Su éxito con clientes como Adobe, Heineken, Procter & Gamble, Hertz y Campbell Soup Company lo hicieron merecedor de numerosos premios y le granjearon el reconocimiento como uno de los principales líderes intelectuales en el campo del marketing.

Con respecto a su incorporación a la compañía, John comentó: "La industria de los servicios de marketing está necesitando una profunda transformación. Pienso que actualmente no hay rivales para competir con la magnitud y la experiencia de Williams Lea en materia de soluciones de comunicaciones mundiales y optimizadas, con el respaldo del modelo establecido de Tag, que ofrece la mejor producción a través de los diferentes medios de comunicación. Esta es una propuesta muy interesante y estoy entusiasmado por hacérsela llegar a los nuevos clientes y a los actuales”.

Acerca de Williams Lea:

Williams Lea es líder mundial en tercerización de procesos de negocios (TPN). Williams Lea se especializa en soluciones de información corporativa que reestructuran todas las fases de los procesos de negocios para aumentar la eficacia de las comunicaciones internas y externas de sus clientes. La empresa ha conseguido el equilibrio ideal entre personal, procesos, suministro y tecnología para que las empresas logren la consistencia de la marca, mejoren los servicios para el cliente y reduzcan los costos, generando así una importante ventaja competitiva.

En 2011 Williams Lea compró Tag, una agencia de producciones de marketing líder a nivel mundial que presta una amplia gama de servicios de marketing. Ahora Williams Lea y Tag ofrecen a las grandes marcas la posibilidad de ejecutar sus comunicaciones en múltiples canales y mercados con una única plataforma de producción. Los servicios abarcan desde la adaptación creativa a la transcreación, y desde la compra de impresiones a la gestión de los recursos de marketing (gestión de activos y gestión del flujo de trabajo). En el Reino Unido, el Grupo también incluye TSO, que presta una amplia gama de servicios de tercerización de comunicaciones y publicaciones para el sector público.

El grupo emplea a más de 11.500 personas en todo el mundo, con sucursales clave a lo largo del Continente Americano, EMOA y Asia Pacífico, bajo la propiedad de Deutsche Post DHL.

Entre sus clientes se encuentran muchas de las marcas más respetadas a nivel mundial, en sectores tales como los servicios financieros, el comercio minorista, los bienes de consumo inmediato, las telecomunicaciones, la banca de inversión, automotores, empresas farmacéuticas, servicios profesionales y sectores públicos. Para más información, visite www.williamslea.com.

Fotos y galería multimedia disponibles en: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50468609&lang=es

El texto original en el idioma fuente de este comunicado es la versión oficial autorizada. Las traducciones solo se suministran como adaptación y deben cotejarse con el texto en el idioma fuente, que es la única versión del texto que tendrá un efecto legal.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
What are the new priorities for the connected business? First: businesses need to think differently about the types of connections they will need to make – these span well beyond the traditional app to app into more modern forms of integration including SaaS integrations, mobile integrations, APIs, device integration and Big Data integration. It’s important these are unified together vs. doing them all piecemeal. Second, these types of connections need to be simple to design, adapt and configure...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
“We're a global managed hosting provider. Our core customer set is a U.S.-based customer that is looking to go global,” explained Adam Rogers, Managing Director at ANEXIA, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Adobe is changing the world though digital experiences. Adobe helps customers develop and deliver high-impact experiences that differentiate brands, build loyalty, and drive revenue across every screen, including smartphones, computers, tablets and TVs. Adobe content solutions are used daily by millions of companies worldwide-from publishers and broadcasters, to enterprises, marketing agencies and household-name brands. Building on its established design leadership, Adobe enables customers not o...
SYS-CON Events announced today the Enterprise IoT Bootcamp, being held November 1-2, 2016, in conjunction with 19th Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA. Combined with real-world scenarios and use cases, the Enterprise IoT Bootcamp is not just based on presentations but with hands-on demos and detailed walkthroughs. We will introduce you to a variety of real world use cases prototyped using Arduino, Raspberry Pi, BeagleBone, Spark, and Intel Edison. Y...
Ask someone to architect an Internet of Things (IoT) solution and you are guaranteed to see a reference to the cloud. This would lead you to believe that IoT requires the cloud to exist. However, there are many IoT use cases where the cloud is not feasible or desirable. In his session at @ThingsExpo, Dave McCarthy, Director of Products at Bsquare Corporation, will discuss the strategies that exist to extend intelligence directly to IoT devices and sensors, freeing them from the constraints of ...
SYS-CON Events announced today that Sheng Liang to Keynote at SYS-CON's 19th Cloud Expo, which will take place on November 1-3, 2016 at the Santa Clara Convention Center in Santa Clara, California.
Technology vendors and analysts are eager to paint a rosy picture of how wonderful IoT is and why your deployment will be great with the use of their products and services. While it is easy to showcase successful IoT solutions, identifying IoT systems that missed the mark or failed can often provide more in the way of key lessons learned. In his session at @ThingsExpo, Peter Vanderminden, Principal Industry Analyst for IoT & Digital Supply Chain to Flatiron Strategies, will focus on how IoT de...
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to connect your brand strategy with the right consumer. 24Notion ranked #12 on Corporate Social Responsibility - Book of List.
Businesses are struggling to manage the information flow and interactions between all of these new devices and things jumping on their network, and the apps and IT systems they control. The data businesses gather is only helpful if they can do something with it. In his session at @ThingsExpo, Chris Witeck, Principal Technology Strategist at Citrix, will discuss how different the impact of IoT will be for large businesses, expanding how IoT will allow large organizations to make their legacy ap...
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
What does it look like when you have access to cloud infrastructure and platform under the same roof? Let’s talk about the different layers of Technology as a Service: who cares, what runs where, and how does it all fit together. In his session at 18th Cloud Expo, Phil Jackson, Lead Technology Evangelist at SoftLayer, an IBM company, spoke about the picture being painted by IBM Cloud and how the tools being crafted can help fill the gaps in your IT infrastructure.
SYS-CON Events announced today that Niagara Networks will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lea...
SYS-CON Events announced today that Interface Masters Technologies, a leader in Network Visibility and Uptime Solutions, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Interface Masters Technologies is a leading vendor in the network monitoring and high speed networking markets. Based in the heart of Silicon Valley, Interface Masters' expertise lies in Gigabit, 10 Gigabit and 40 Gigabit Eth...
In his session at @ThingsExpo, Kausik Sridharabalan, founder and CTO of Pulzze Systems, Inc., will focus on key challenges in building an Internet of Things solution infrastructure. He will shed light on efficient ways of defining interactions within IoT solutions, leading to cost and time reduction. He will also introduce ways to handle data and how one can develop IoT solutions that are lean, flexible and configurable, thus making IoT infrastructure agile and scalable.