Welcome!

AJAX & REA Authors: Liz McMillan, Elizabeth White, ChandraShekar Dattatreya, David H Deans, Pat Romanski

News Feed Item

MobileIron Introduces the First Complete Mobile App Persona for the Enterprise

Delivers Mobile App Wrapping, App SDK, and App Tunneling To Secure Data-at-Rest and Data-in-Motion

MOUNTAIN VIEW, Calif., Nov. 6, 2012 /PRNewswire/ -- Companies are moving their core business operations to mobile apps. App developers are at the center of this transformation and must deliver great apps quickly while ensuring that business data remains secure. Many of the apps they build, however, will run on employee-owned devices, and, as a result, clear separation between business and personal data is essential. To address this challenge, MobileIron today introduced the first complete mobile app persona for the enterprise. MobileIron customers can now secure data-at-rest and data-in-motion for business apps while preserving the native experience their users demand.

(Logo:  http://photos.prnewswire.com/prnh/20120920/MM78751LOGO )

Watch the video on YouTube: https://info.mobileiron.com/mobileironapplications.html

An enterprise app persona includes all the apps and data used for business on a mobile device. It is associated with a specific user, based on that user's identity, and managed through policy. A complete approach to enterprise app persona delivers the ability to:

  • Secure both app data-at-rest and data-in-motion
  • Support major app operating systems, including iOS and Android
  • Secure both internal and third-party apps
  • Provide containerization through both an app wrapper and a software development kit (SDK)

MobileIron is launching two new products for establishing and securing an enterprise app persona. The first product is MobileIron AppConnect, which containerizes apps to protect app data-at-rest without touching personal data. This populates the enterprise app persona. The second product is MobileIron AppTunnel, which provides tunneling and access control to protect app data-in-motion without requiring VPN. This allows apps in the enterprise app persona to securely connect to data stores behind the firewall.

"Mobile apps are exploding across our customer base. App developers must move fast and innovate but still secure business app data and app traffic," said Bob Tinker, CEO, MobileIron. "Until now, these app developers had to trade off user experience against security. They no longer have to make that compromise. MobileIron AppConnect and AppTunnel make security painless for the developer, simple for Mobile IT, and invisible to the user. The enterprise app persona is the latest in a string of MobileIron app innovations, dating to the first enterprise app storefront in 2009, that have helped our customers make mobile apps a central part of their business operations."

MobileIron AppConnect

AppConnect transforms an iOS or Android app into a secure container with clear data separation and protection from unauthorized access. Because each user will have multiple business apps, each app container is also connected to other app containers to allow the secure sharing of data, like documents, and of policies, like app single sign-on. All app containers are connected to MobileIron for central policy management. Any app can leverage AppConnect through an easy-to-use app wrapper or a simple SDK. App wrapping minimizes developer time and secures apps post-development. The SDK can be used at any time during the development process.

MobileIron AppTunnel

AppTunnel provides granular, app-by-app session security to connect each app container to the corporate network through a secure tunnel. Mobile apps can now use AppTunnel to access back-end enterprise data without opening a full VPN connection or altering perimeter network security settings. AppTunnel uses the proven MobileIron Sentry intelligent gateway, which is already installed at thousands of enterprises.

New Capabilities

With MobileIron AppConnect and AppTunnel, organizations can now implement:

  • Authentication: Confirm user identity through domain username and password or certificates
  • Single sign-on: Enforce time-based app-level sign-on across secured app containers
  • Authorization: Allow or block app usage or data storage based on device or user risk
  • Configuration: Silently configure personalized settings such as user name, server name, and custom attributes without requiring user intervention
  • Encryption: Ensure that all app data stored on the device is encrypted
  • DLP controls: Set data loss prevention (DLP) policies, e.g., copy/paste, print, and open-in permissions, so unauthorized apps cannot access secure data
  • Dynamic policy: Update app policies dynamically
  • Reporting: Provide app usage statistics
  • Selective wipe: Remotely wipe app data without touching personal data

Protecting employee privacy

The value of the enterprise app persona to the employee is that it protects privacy. Privacy is a top concern in mobile deployments because most employees use their mobile devices for both personal and business purposes, regardless of who owns the device. They want to do their work while mobile, but they don't want to put their personal data at risk. Employee adoption of mobile initiatives depends on the credible and clear separation of business app data into an enterprise app persona that can be managed separately by the Mobile IT team. MobileIron AppConnect containers prevent all unauthorized access to business data, so IT only has to manage the container and does not need any visibility into the rest of the data on the device. This preserves user privacy, drives user adoption, and protects the organization.

About MobileIron

Recognized by leading market research advisory firm IDC as the fastest growing mobile enterprise management vendor in the world, MobileIron has been chosen by more than 3,000 organizations that are transforming their businesses through enterprise mobility. Available as an on-premise or a cloud solution, MobileIron was purpose-built to secure and manage mobile apps, documents, and devices for global companies. MobileIron was the first to deliver key innovations such as multi-OS mobile device management (MDM), mobile application management (MAM), BYOD privacy controls, and mobile DLP. MobileIron has been chosen by 7 of the 10 top global pharmaceutical companies, 4 of the 5 top global automotive manufacturers, 3 of the top 5 global retailers, and half of the 10 top global law firms. For more information, please visit www.mobileiron.com

Safe Harbor Statement

This information is intended to outline MobileIron's general product direction and should not be relied on when making a purchasing decision.

 

 

 

SOURCE MobileIron

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
"We help companies that are using a lot of Software as a Service. We help companies manage and gain visibility into what people are using inside the company and decide to secure them or use standards to lock down or to embrace the adoption of SaaS inside the company," explained Scott Kriz, Co-founder and CEO of Bitium, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
15th Cloud Expo, which took place Nov. 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, expanded the conference content of @ThingsExpo, Big Data Expo, and DevOps Summit to include two developer events. IBM held a Bluemix Developer Playground on November 5 and ElasticBox held a Hackathon on November 6. Both events took place on the expo floor. The Bluemix Developer Playground, for developers of all levels, highlighted the ease of use of Bluemix, its services and functionalit...
Some developers believe that monitoring is a function of the operations team. Some operations teams firmly believe that monitoring the systems they maintain is sufficient to run the business successfully. Most of them are wrong. The complexity of today's applications have gone far and beyond the capabilities of "traditional" system-level monitoring tools and approaches and requires much broader knowledge of business and applications as a whole. The goal of DevOps is to connect all aspects of app...
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's large...
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, discussed how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP HANA...
Want to enable self-service provisioning of application environments in minutes that mirror production? Can you automatically provide rich data with code-level detail back to the developers when issues occur in production? In his session at DevOps Summit, David Tesar, Microsoft Technical Evangelist on Microsoft Azure and DevOps, will discuss how to accomplish this and more utilizing technologies such as Microsoft Azure, Visual Studio online, and Application Insights in this demo-heavy session.
When an enterprise builds a hybrid IaaS cloud connecting its data center to one or more public clouds, security is often a major topic along with the other challenges involved. Security is closely intertwined with the networking choices made for the hybrid cloud. Traditional networking approaches for building a hybrid cloud try to kludge together the enterprise infrastructure with the public cloud. Consequently this approach requires risky, deep "surgery" including changes to firewalls, subnets...
DevOps is all about agility. However, you don't want to be on a high-speed bus to nowhere. The right DevOps approach controls velocity with a tight feedback loop that not only consists of operational data but also incorporates business context. With a business context in the decision making, the right business priorities are incorporated, which results in a higher value creation. In his session at DevOps Summit, Todd Rader, Solutions Architect at AppDynamics, discussed key monitoring techniques...
Cultural, regulatory, environmental, political and economic (CREPE) conditions over the past decade are creating cross-industry solution spaces that require processes and technologies from both the Internet of Things (IoT), and Data Management and Analytics (DMA). These solution spaces are evolving into Sensor Analytics Ecosystems (SAE) that represent significant new opportunities for organizations of all types. Public Utilities throughout the world, providing electricity, natural gas and water,...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, a...
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happe...
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series dat...
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and asse...
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
SYS-CON Media announced that Centrify, a provider of unified identity management across cloud, mobile and data center environments that delivers single sign-on (SSO) for users and a simplified identity infrastructure for IT, has launched an ad campaign on Cloud Computing Journal. The ads focus on security: how an organization can successfully control privilege for all of the organization’s identities to mitigate identity-related risk without slowing down the business, and how Centrify provides ...
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges. In his session at @ThingsExpo, Jeff Kaplan, Managing Director of THINKstrateg...
"SAP had made a big transition into the cloud as we believe it has significant value for our customers, drives innovation and is easy to consume. When you look at the SAP portfolio, SAP HANA is the underlying platform and it powers all of our platforms and all of our analytics," explained Thorsten Leiduck, VP ISVs & Digital Commerce at SAP, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
One of the biggest challenges when developing connected devices is identifying user value and delivering it through successful user experiences. In his session at Internet of @ThingsExpo, Mike Kuniavsky, Principal Scientist, Innovation Services at PARC, described an IoT-specific approach to user experience design that combines approaches from interaction design, industrial design and service design to create experiences that go beyond simple connected gadgets to create lasting, multi-device exp...
Enthusiasm for the Internet of Things has reached an all-time high. In 2013 alone, venture capitalists spent more than $1 billion dollars investing in the IoT space. With "smart" appliances and devices, IoT covers wearable smart devices, cloud services to hardware companies. Nest, a Google company, detects temperatures inside homes and automatically adjusts it by tracking its user's habit. These technologies are quickly developing and with it come challenges such as bridging infrastructure gaps,...