IoT User Interface Authors: Elizabeth White, Pat Romanski, Liz McMillan, Greg O'Connor, Yakov Fain

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Novara's 2013 Bicycle Line is Ready-to-Roll

New line features foldable bikes and stylish bicycle apparel

SEATTLE, Nov. 5, 2012 /PRNewswire/ -- In honor of its 30th anniversary, Novara launches new bike designs in the transportation and road categories, and introduces innovations in reflective apparel and tube packaging. The collection will begin rolling into REI stores and on REI.com now through spring 2013.

(Photo: http://photos.prnewswire.com/prnh/20121105/SF06286

(Logo: http://photos.prnewswire.com/prnh/20120306/SF65403LOGO)

Designed to meet a variety of riding experiences and terrain, Novara's new collection simplifies transportation without sacrificing style. While commuting to work, off-roading or cruising on the weekend, the collection allows riders to define their own speed, style and essentials. For information, images and specs, please visit Novara's media newsroom: www.novarabike.com/media.

Transportation bicycles

Folding bikes add versatility and convenience to the commute routine. Available now, Novara's new FlyBy features a low-maintenance Nexus 7 internal drivetrain with easy-to-use REVO twist shifter. The black finish and red wheels add an element of stylish design, while the aluminum frame folds in half for carrying on trains or subways, and easy storing in apartments or cubicles.

Those looking for a sportier ride through the urban environment should give the Zealo a spin. Zealo combines road bike maneuverability with mountain bike sturdiness. Designed to be a nimble commuter, Shimano's Tiagra compact 20-speed drivetrain provides proven durability and amble gear range to conquer the streets. BB7 road disc brakes help riders stop in most weather conditions, while Weinmann rims and 700x28c tires create a swift yet stable ride.

For the rider who values stylish transportation, Novara Buzz One is a nostalgic choice. Inspired by the 1976 VW bus design, the Buzz One features a flat handlebar, powder-coated deep-dish rims, an alloy chain guard and a vintage-inspired saddle. This classic single-speed uses playful details in tandem with performance features that one expects from Novara.


To celebrate Novara's 30th birthday, the brand will also introduce the aptly named Trenta, its top-line road bike designed for those who enjoy riding faster. This road bike features' include: Shimano Ultegra shifter and derailleurs, ensuring seamless shifting and a smooth ride; lightweight Kinesium butted aluminum frame with tapered head tube; carbon fork with one-piece alloy crown/steerer tube; FSA Wing Pro Compact handlebar and 3D forged stem. The 700x25c tires are super lightweight and fine-tuned to perform.


For women who enjoy riding 29ers as much as men, Novara unveils the Madrona 29, designed especially for women. Together with its elder brother, the Matador 29, these mountain bikes are ideal for navigating gnarly obstacles on the trail. Both include a lightweight 6061 butted aluminum frame, SR Suntour XCR MLO 29er fork and Tektro Gemini 2 hydraulic disc brakes for stopping power.


Be seen and stylish! Novara's Mainline collection fuses technical/reflective specs with sidewalk-ready style. Hidden reflective threading and touch points are featured on every piece to ensure visibility when needed, and can easily be convertible when out of the saddle.

For instance, the men's Dutchtown Jacket and Cragmont Denim Pants reveal reflective bands when cuffed, and the Zilker Woven Plaid Shirt uses innovative 3M reflective thread that can only be seen when light hits. The women's Edgewater Jacket uses a reversible belt that flips to become a reflective band when riding for added bike-safety.

No more tangled tubes

Novara continues to simplify transportation in 2013 with the debut of Tube2Go. In support of REI's ongoing stewardship efforts, REI's experts developed the means to shrink-wrap tubes into a plant-based biodegradable, compostable package that reduces packaging by over 90 percent. The outcome also enhances convenience and creates a hassle-free user experience. Now a tube will stay in in its packaging from store shelf direct to jersey pocket or bike bag; unwrap only when needed.  

About Novara

Novara bicycles, apparel and accessories are exclusively available through www.rei.com and in REI stores nationally. Since 1983, Novara has focused on getting people on bicycles and comfortable riding in a variety of cycling environments. Novara brand products offer quality comfort, road, mountain, touring, urban, youth bicycles, apparel and accessories.

About REI

REI is a national outdoor retail co-op dedicated to inspiring, educating and outfitting its members and the community for a lifetime of outdoor adventure and stewardship. Founded in 1938 by a group of Pacific Northwest mountaineers seeking quality equipment, REI is committed to promoting environmental stewardship and increasing access to outdoor recreation through volunteerism, gear donations and financial contributions.


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