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Celtra Designated a Preferred Marketing Developer by Facebook

Recognizes Expertise in Helping Advertisers Establish and Grow Lasting Customer Connections

CAMBRIDGE, MA -- (Marketwire) -- 11/05/12 -- Celtra Inc., the industry leader for rich media advertising and analytics across mobile devices, today announced that it is the first mobile rich media company to become a Facebook Preferred Marketing Developer (PMD). The program was created by Facebook to help developers build products that make social media marketing easier and more effective and recognizes companies that develop the highest quality products for Pages, Ads, Apps and Insights. Facebook's Preferred Marketing Developer Program (PMD) is comprised of an elite community of more than 280 members in 35 countries.

"We are honored to be awarded with this distinction by Facebook," said Mihael Mikek, CEO and co-founder of Celtra. "It is a validation of our vision and the technology we've created which lets brands and agencies build meaningful and engaging rich media experiences within the Facebook environment."

Celtra's Rich Media Post lets brands quickly and easily build rich media experiences and publish them on their Facebook Pages. Celtra's HTML5 rich media units are tailored for Facebook's mobile audience and take advantage of the unique capabilities of smartphones and tablets such as touch, gyro-features and location awareness. Brands can build immersive and viral experiences by enabling users to create customized, visual branded content that can be shared with friends. Leading brands including Angry Birds, AT&T, Dunkin' Donuts, Macy's, Mars Chocolate North America and Paramount Pictures have leveraged Celtra's Rich Media Post for Facebook to better reach consumers on the go and give them an entirely unique brand experience.

For more information about Rich Media Post, please go to: www.celtra.com/rich_media_post_for_facebook

About Celtra Inc.
Celtra Inc. is the global leader for rich media mobile advertising and analytics across mobile devices. AdCreator 3, which is used directly by top agencies, publishers and ad networks in more than 18 countries, is the only complete, SDK-agnostic platform for building, managing and tracking effective rich media mobile advertisements. Celtra's unparalleled HTML5 ad formats and features are optimized for different mobile platforms and devices ensuring flawless functionality and the best possible user experience. For more information, visit Celtra at www.celtra.com or @CeltraMobile on Twitter.

Celtra is headquartered in Cambridge (MA), with offices in New York City, Los Angeles, London (UK), and Ljubljana (SI).

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