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MEplusYOU Selected to Guide Digital and Social Initiatives for MoneyGram International

DALLAS, TX -- (Marketwire) -- 11/02/12 -- MEplusYOU (formerly imc²), a strategic and creative agency, announced it has been selected by MoneyGram (NYSE: MGI), a leading global money transfer company, to help develop digital and social programs, improve the user experience for its websites in various countries and implement MoneyGram's brand identity across its online channels.

MEplusYOU was chosen for its rich heritage in digital and social media and distinctive approach to building brand awareness.

MEplusYOU is currently working with MoneyGram to develop strategies for seasonal marketing campaigns to increase social engagement with fans.

"The most effective marketing helps brands build authentic relationships between brands and people. Through our new business relationship, we look forward to working with MoneyGram to strengthen the brand relationships it has with its consumers," said MEplusYOU senior vice president, Tim Rumpler.

To learn more about MEplusYOU, visit www.MEplusYOU.com, connect with the agency at facebook.com/MEplusYOUagency or follow @MPYagency.

About MoneyGram
MoneyGram, a leading money transfer company, enables consumers who are not fully served by traditional financial institutions to meet their financial needs. MoneyGram offers bill payment services in the United States and Canada and money transfer services worldwide through a global network of more than 284,000 agent locations -- including retailers, international post offices and financial institutions -- in 196 countries and territories. To learn more about money transfer or bill payment at an agent location or online, visit moneygram.com or connect on Facebook.

About MEplusYOU
MEplusYOU is a strategic and creative agency that believes authentic relationships fuel astonishing brands. In today's complex digitally and socially centered landscape, MEplusYOU's purpose-driven formula activates paid, earned, shared and owned media to produce breakthrough results. With offices in Dallas and New York, the agency's client portfolio spans many industries and includes companies such as Procter & Gamble, MoneyGram, Louisville Slugger, Samsung and Houghton Mifflin Harcourt. MEplusYOU is an Agencies of Change company. For more information, visit www.MEplusYOU.com and follow @MPYagency.

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Contact:
MEplusYOU
Sarah Krnavek Marshall
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