Enterprise cloud adoption revolves around pushing the BYOD movement and focusing on data security.
In his session at the 12th International Cloud Expo, Ross Brouse, COO and President of Solar VPS, will cover how cloud adoption is driven by consumerism, humanity’s need to socialize, our addiction to new gadgets and the ability of data to stay secure in a growing collaborative world. The cloud is a drug and we’re just getting hooked.
Ross Brouse is the COO and President of Solar VPS. He is a tr...| By RealWire News Distribution | Article Rating: |
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| October 23, 2012 09:38 AM EDT | Reads: |
1,698 |
Latest ByteMobile Mobile Analytics Report Provides Operators With Details on Subscriber Behaviour by Device Type, Content and Time of Day
Santa Clara, Calif, October 23, 2012 - Citrix (Nasdaq: CTXS) published the ByteMobile Mobile Analytics Report today for the fourth quarter of 2012. This report provides insights into the profile of the mobile data network, application traffic patterns and subscriber quality of experience (QoE) on operators' networks - including how subscriber behaviour results in content-specific busy hours on mobile networks, how usage of mobile apps differs by device type, and how the mobile video user experience varies by network and region.
This quarter's Mobile Analytics Report highlights different subscriber behaviours from a variety of device types and operating systems. Citrix found that Android smartphone and tablet data consumption patterns are very similar in volume, with media players and Internet browsing consuming 70 percent of mobile data volume from devices running the operating system. In comparison, media players, iTunes and browsers such as Safari make up the majority of iOS mobile data volume accounting for 75 percent of data volume for the iPhone and 95 percent for the iPad. The analysis further illustrates how subscriber interests and content patterns change throughout the day. The results identify certain peak hours of content consumption, which negatively impacted network performance by as much as 30 percent.
"This report serves as a vital resource for operators by demonstrating when capacity is strained throughout the day and what applications subscribers are using most," said Chris Koopmans, vice president and general manager of Service Provider Platforms, Citrix. "For example, we observed that subscribers generate greater demand for mobile video in the late evening hours of 10 to 11 p.m., which coincides with a social networking busy hour of 10 p.m., and differs from the 4 p.m. busy hour for consuming news, weather and maps. This type of data can be used by carriers to really understand subscriber behaviour and, in turn, improve their quality of service."
In the report, mobile messaging applications were analysed to show subscribers use Skype twice as much on the iPad than on the iPhone. In contrast, iPhone users use Facebook Messenger three times more often than iPad users. To validate the use of messaging applications on the iPhone, the report indicates that 94 percent of subscribers use one of the top four messaging apps: Skype (30 percent), WhatsApp (24 percent), Viber (22 percent) and Facebook Messenger (18 percent).
In a recent announcement from Facebook, the social media frontrunner has reached 600 million active users on its mobile application, accounting for 60 percent of its total user base. Today's Mobile Analytics Report indicates that the popular mobile application from Facebook is instrumental in driving user traffic to other sites which generate 77 percent of overall Facebook mobile data traffic volume. The five sites that generate the majority of this data traffic are YouTube, Twitter, Tumblr, Yahoo and eBay.
Additional data in the report examines mobile video traffic worldwide. The majority of mobile network data traffic is from video and web traffic, with an average of 75 percent across the globe. The findings revealed that North America and Europe have similar mobile video traffic patterns, while South America and Asia have slightly lower video content consumption on mobile devices. The Middle East has the highest average of mobile video traffic by volume.
The findings in the Mobile Analytics Report are generated from Smart Capacity™ Mobile Analytics, the company's mobile data traffic reporting solution. The Mobile Analytics Report anonymously sources data traffic statistics from 3G and 4G networks of the Citrix ByteMobile global tier-one customer base and provides insight into the current state of the mobile ecosystem. Its findings have been cited widely by industry market research firms and the media.
About Citrix ByteMobile
Citrix ByteMobile® Smart Capacity platforms enable mobile operators to deliver the best possible experience to their subscribers under all network conditions and to differentiate their services based on subscriber usage. The company's solutions have been deployed in the mobile networks of more than 130 operators worldwide to manage escalating demand for capacity due to video and other rich multimedia content and applications. With Smart Capacity, mobile operators can improve utilization of existing capacity and control operating expenses, while increasing revenue growth and profitability. To learn more, visit www.bytemobile.com.
About Citrix
Citrix (NASDAQ:CTXS) transforms how businesses and IT work and people collaborate in the cloud era. With market-leading cloud, collaboration, networking and virtualization technologies, Citrix powers mobile workstyles and cloud services, making complex enterprise IT simpler and more accessible for 260,000 organizations. Citrix products touch 75 percent of Internet users each day and it partners with more than 10,000 companies in 100 countries. Annual revenue in 2011 was $2.21 billion. Learn more at www.citrix.com.
For Investors
This release contains forward-looking statements which are made pursuant to the safe harbor provisions of Section 27A of the Securities Act of 1933 and of Section 21E of the Securities Exchange Act of 1934. The forward-looking statements in this release do not constitute guarantees of future performance. Those statements involve a number of factors that could cause actual results to differ materially, including risks associated with the impact of the global economy and uncertainty in the IT spending environment, revenue growth and recognition of revenue, products and services, their development and distribution, product demand and pipeline, economic and competitive factors, the Company's key strategic relationships, acquisition and related integration risks as well as other risks detailed in the Company's filings with the Securities and Exchange Commission. Citrix assumes no obligation to update any forward-looking information contained in this press release or with respect to the announcements described herein.
The development, release, timing and combination of any features or functionality described for our products remains at our sole discretion and are subject to change without notice or consultation. The information provided is for informational purposes only and is not a commitment, promise or legal obligation to deliver any material, code or functionality and should not be relied upon in making purchasing decisions or incorporated into any contract.
Citrix® and ByteMobile are trademarks or registered trademarks of Citrix Systems, Inc. and/or one or more of its subsidiaries, and may be registered in the U.S. Patent and Trademark Office and in other countries.
# # #
Contact
Gemma Greene
AxiCom
gemma.greene@axicom.com
+44 (0)208 392 4079
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Published October 23, 2012 Reads 1,698
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Enterprise cloud adoption revolves around pushing the BYOD movement and focusing on data security.
In his session at the 12th International Cloud Expo, Ross Brouse, COO and President of Solar VPS, will cover how cloud adoption is driven by consumerism, humanity’s need to socialize, our addiction to new gadgets and the ability of data to stay secure in a growing collaborative world. The cloud is a drug and we’re just getting hooked.
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Organizations across the world are increasingly starting to see the benefits of moving more and more services to the cloud. The focus on the cost-saving potential of cloud is rapidly shifting to completely transforming the business with cloud. As organizations are investing enormous sums on technology they are starting to realize that in order to maximize the return on investment and accelerate the business transformation process the first area of focus should be people. By ensuring the organiza...
Our more interconnected planet is accelerating the adoption and convergence of next-generation architectures, in the form of cloud, mobile and instrumented physical assets. Organizations that can effectively balance optimization and innovation, will be in a position to leverage new systems of engagement, out maneuver their peers and achieve desired outcomes. In the Opening Keynote at 12th Cloud Expo | Cloud Expo New York, IBM GM & Next Generation Platform CTO Dr Danny Sabbah will detail the crit...
The cloud-enabled data center sits at the center of IT transformation. It facilitates the interconnection and communities that come together, propelling growth for both buyers and sellers.
In his session at the 12th International Cloud Expo, Gerry Fassig, CoreSite’s Vice President of Sales, will discuss how CoreSite is bringing together best-of-breed partners through the Open Cloud Exchange resulting in public, private, and hybrid cloud interconnection and management as well as connectivity to...
Companies around the world are collecting massive amounts of data everyday that’s sitting around and not being utilized. Take for example the fact that companies collect demographic and location-based data via mobile devices all the time, but have to figure out how to monetize that data. In this session, Joyent CTO and founder Jason Hoffman will examine the state of Big Data, taking a look at what we're doing now to discussing what's on the horizon, as companies prepare and realign their busines...
The massive computing and storage resources that are needed to support big data applications make cloud environments an ideal fit. In Nati Shalom's upcoming session at 12th Cloud Expo | Cloud Expo New York [June 10-13, 2013], you'll learn how to build your big data "database on-demand" using MongoDB, Cassandra, Solr, MySQL, or any other big data solution, as well as manage your big data application using a new open source framework called “Cloudify.” All this, on top of the OpenStack cloud.
Planning scalable environments isn't terribly difficult, but it does require a change of perspective. During this session we'll broaden our views to think on an Internet Scale by dissecting a video publishing application built with The SoftLayer Platform, Message Queuing, Object Storage, and Drupal. By examining a scalable modular application build that can handle unpredictable traffic, you'll be able to grow your development arsenal and pick up a few strategies to apply to your own projects.
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