Welcome!

Machine Learning Authors: Yeshim Deniz, Pat Romanski, Liz McMillan, Elizabeth White, Amit Gupta

Related Topics: @CloudExpo, Java IoT, Microservices Expo, Containers Expo Blog, Machine Learning , Recurring Revenue

@CloudExpo: Article

Oracle to Compete with Amazon

Ellison claimed his SaaS and PaaS customers asked for IaaS

Oracle CEO Larry Ellison, a late convert to the cloud, formally announced the coming of an Oracle Infrastructure-as-a-Service (IaaS) cloud to compete primarily with Amazon Web Services.

The announcement was made during his keynote Sunday at Oracle OpenWorld. Larry, being Larry, and this is so Larry, actually let the cat out of the bag a couple of weeks ago during the company's conference call with Wall Street when it reported its numbers.

One little detail Larry didn't mention before, the new cloud is gonna be based on Oracle's own eight-core Xeon-based InfiniBand-linked Exa- hardware, its Exadata, Exalogic and Exalytics machines including a new Exadata database machine that houses enough built-in memory that users won't need external storage so kiss off, EMC and Hitachi.

This new Exadata X3 will have 26TB of processor memory - 4TB of storage per rack and 40TB of compressed data in main memory. (Compression is big in Oracle's sales pitch.) The X3's 22TB of flash computer memory is four times as much flash storage per rack than the previous Exadata version and it's supposed to process data way, way faster than disk-based systems.

Ellison claimed that "Customers will save so much money on storage that it will pay for that Exadata X3 over and over again."

The box, which will compete with SAP's HANA database - the X3 is supposed to process 52 times as much data as HANA - and IBM and HP systems, will start at $200,000 with deep discounts available,. That's reportedly one-eighth the price of IBM machines.

Oracle wants to replicate its IaaS widgetry on a customer's site as an Oracle Private Cloud. In both cases Oracle will own the hardware and manage it.

What's still unclear is when either of them will actually get here and what it'll all cost - other than that it'll be utility pricing. Oracle co-president Mark Hurd was on CNBC Monday afternoon indicating Oracle will sweet-talk accounts with tales of how much money it can save them on storage.

The new cloud-based multi-tenant Oracle 12c database is key to the scheme and that won't be out until early next year so that may be the clouds' target date. Multi-tenancy will let users gang their databases on consolidated servers, move some of the workload off the apps and, Ellison says, provide the security that multi-tenancy at the application layer doesn't provide.

Since it's a "container" database meant to hold lots of databases, multiple companies can also share the thing while keeping their data separate and sharing underlying hardware resources like memory or file storage.

Reportedly based on a fundamentally new architecture, separate memory and processes are allocated to each database and users can take "one dedicated set of memory, one set of operating system processes, and then plug multiple separate private databases into that single container."

Ellison called it the "first multi-tenant database in the world." It's definitely the first major revision of Oracle's database software in five years and compared to the current Oracle 11, the 12c is supposed to use one-sixth the hardware and run five times as many databases.

Oracle IaaS widgetry will include its own operating system, virtualization, middleware, storage and of course apps.

Ellison claimed his SaaS and PaaS customers asked for IaaS. Whether they had something other than what he called "plain old commodity infrastructure" in mind remains to be seen.

Oracle is flying in the face of conventional cloud wisdom by using a scale-up approach based on specialized high-end boxes rather than a web-scale scale-out approach like Amazon, Facebook and Google. It'll be brilliant if it sells and creates a natural marketplace for Oracle's hardware, whose revenues dropped 24% last quarter to $779 million.

TechCrunch, for one, thinks "Amazon has nothing to worry about. Oracle will never win the cloud without developers....Oracle will never match Amazon Web Services' (AWS) first-class treatment of the developer community. Nor will Oracle even try: it's a vertical iron machine that Ellison believes has the power to be the new ‘cloud' for IT. It is not a horizontal distributed, self-service environment that you get when you use AWS. By ignoring developers, Oracle has lost before it has even gotten started. A service like AWS scales because the people who use it are developers. And those developers create apps that power services that millions of people use....Without developers, Oracle's cloud play will become limited to a traditional base of customers who have a heavy dependence on legacy solutions and are committed to integrating Oracle-engineered systems."

There is one thing, though. Oracle, like IBM, knows how to sell to the C suite where the bills get paid.

More Stories By Maureen O'Gara

Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at)sys-con.com or paperboy(at)g2news.com, and by phone at 516 759-7025. Twitter: @MaureenOGara

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@CloudExpo Stories
SYS-CON Events announced today that TidalScale, a leading provider of systems and services, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale has been involved in shaping the computing landscape. They've designed, developed and deployed some of the most important and successful systems and services in the history of the computing industry - internet, Ethernet, operating s...
We all know that end users experience the Internet primarily with mobile devices. From an app development perspective, we know that successfully responding to the needs of mobile customers depends on rapid DevOps – failing fast, in short, until the right solution evolves in your customers' relationship to your business. Whether you’re decomposing an SOA monolith, or developing a new application cloud natively, it’s not a question of using microservices – not doing so will be a path to eventual b...
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, will discuss how from store operations...
Though cloud is the future of enterprise computing, a smooth transition of legacy applications and systems is critical for seamless business operations. IT professionals are eager to start leveraging the cost, scale and other benefits of cloud, but with massive investments already in place in existing infrastructure and a number of compliance and resource hurdles, it can be challenging to move to a cloud-based infrastructure.
In his general session at 21st Cloud Expo, Greg Dumas, Calligo’s Vice President and G.M. of US operations, will go over the new Global Data Protection Regulation and how Calligo can help business stay compliant in digitally globalized world. Greg Dumas is Calligo's Vice President and G.M. of US operations. Calligo is an established service provider that provides an innovative platform for trusted cloud solutions. Calligo’s customers are typically most concerned about GDPR compliance, applicatio...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
In a recent survey, Sumo Logic surveyed 1,500 customers who employ cloud services such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). According to the survey, a quarter of the respondents have already deployed Docker containers and nearly as many (23 percent) are employing the AWS Lambda serverless computing framework. It’s clear: serverless is here to stay. The adoption does come with some needed changes, within both application development and operations. Tha...
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, will lead you through the exciting evolution of the cloud. He'll look at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering ...
Infoblox delivers Actionable Network Intelligence to enterprise, government, and service provider customers around the world. They are the industry leader in DNS, DHCP, and IP address management, the category known as DDI. We empower thousands of organizations to control and secure their networks from the core-enabling them to increase efficiency and visibility, improve customer service, and meet compliance requirements.
In his session at 21st Cloud Expo, Michael Burley, a Senior Business Development Executive in IT Services at NetApp, will describe how NetApp designed a three-year program of work to migrate 25PB of a major telco's enterprise data to a new STaaS platform, and then secured a long-term contract to manage and operate the platform. This significant program blended the best of NetApp’s solutions and services capabilities to enable this telco’s successful adoption of private cloud storage and launchi...
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant tha...
Transforming cloud-based data into a reportable format can be a very expensive, time-intensive and complex operation. As a SaaS platform with more than 30 million global users, Cornerstone OnDemand’s challenge was to create a scalable solution that would improve the time it took customers to access their user data. Our Real-Time Data Warehouse (RTDW) process vastly reduced data time-to-availability from 24 hours to just 10 minutes. In his session at 21st Cloud Expo, Mark Goldin, Chief Technolo...
The next XaaS is CICDaaS. Why? Because CICD saves developers a huge amount of time. CD is an especially great option for projects that require multiple and frequent contributions to be integrated. But… securing CICD best practices is an emerging, essential, yet little understood practice for DevOps teams and their Cloud Service Providers. The only way to get CICD to work in a highly secure environment takes collaboration, patience and persistence. Building CICD in the cloud requires rigorous ar...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
The session is centered around the tracing of systems on cloud using technologies like ebpf. The goal is to talk about what this technology is all about and what purpose it serves. In his session at 21st Cloud Expo, Shashank Jain, Development Architect at SAP, will touch upon concepts of observability in the cloud and also some of the challenges we have. Generally most cloud-based monitoring tools capture details at a very granular level. To troubleshoot problems this might not be good enough.
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
In the fast-paced advances and popularity in cloud technology, one of the most critical factors revolves around concerns for security of your critical data. How to assure both your company and your customers they can confidently trust and utilize your cloud environment is most often top on the list. There is a method to evaluating and providing security that exceeds conventional modes of protecting data both within the cloud as well externally on mobile and other devices. With the public failure...
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, will discuss how they b...
Digital transformation is changing the face of business. The IDC predicts that enterprises will commit to a massive new scale of digital transformation, to stake out leadership positions in the "digital transformation economy." Accordingly, attendees at the upcoming Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA, Oct 31-Nov 2, will find fresh new content in a new track called Enterprise Cloud & Digital Transformation.