Click here to close now.

Welcome!

AJAX & REA Authors: Liz McMillan, AppDynamics Blog, Elizabeth White, Esmeralda Swartz, Carmen Gonzalez

Related Topics: Java, Microservices Journal, PowerBuilder, AJAX & REA, Web 2.0

Java: Blog Post

HTML5: Will It Ever Live Up to the Hype?

Developers like the cross-platform compatibility and users appreciate real-time access to applications via their browser,

HTML5 is the latest iteration of the standard used by web programmers and developers. When completed in 2014, it will enable developers to write-once-run-anywhere (WORA) for consistent, cross-platform experiences across all operating systems and browsers. For example, a developer could create a single application with identical performance across Facebook, iPhone, Android, BlackBerry and all other mobile platforms.

Developers like the cross-platform compatibility and users appreciate real-time access to applications via their browser, without a download. By 2015, IDC predicts rapid adoption:

  • 1 billion HTML5-capable browsers in use throughout the world
  • Two million HTML web developers writing HTML5 applications
  • 80 percent of all mobile apps will be based on HTML5 to some extent
HTML5

HTML5

Unfortunately, HTML5 will first have to surmount some daunting technical and commercial challenges.

Technical Challenges: Performance varies wildly across browsers and operating systems (see html5test.com). Even the latest mobile browsers are 6-10x slower than desktops.

More importantly, “native apps” — or applications that have been written for a specific operating system (like iOS and Android) — can better leverage internal device capabilities. This includes GPS Control, PIM Integration, Accelerometor, Microphone, Vibration, Camera Control and Push Notification. As a result, HTML5 in its current form is great for applications that require limited device integration, such as text-based content. However, it is not good for complicated applications like games. To date, many of the prominent HTML5 deployments have been media properties like Financial Times and Grooveshark. However, most are like Wikipedia for Android, a hybrid approach combining HTML5 and native capabilities.

Commercial Challenges: HTML5 is still an “enabling technology.” In order to disrupt Apple and Android, it will need a vibrant ecosystem with distribution, monetization and merchandising.

Distribution: Combined, Apple and Android have over 1 million applications for sale. Other platforms, such as Symbian (60,000 apps) and BlackBerry (90,000 apps) had too few apps to be a viable alternative and are near collapse. Two players of scale could potentially help HTML5 realize extensive distribution:

  • Facebook: The world’s largest social network is now at 40 percent mobile page views and desperate to dominate the mobile landscape. In May, they launched their own store for social apps called AppCenter, in which Facebook login is a requirement to be listed. As of July, AppCenter saw 150 million monthly users. Like Apple and Android, Facebook AppCenter takes 30 percent of revenue for apps purchased on the site. It also lists applications available for iOS and Android, referring people to the Apple App Store and Google Play more than 170 million times in July.
  • Mozilla / Telefonica: Called “Boot2Gecko,” Mozilla and Telefonica are developing an HTML5 operating system that gives web apps access to native functionality like location and address book. The OS removes much of the middleware and device software, helping to lower handset costs. The first launch will be this year at Telefonica’s Brazilian unit, Vivo.

Monetization: Mozilla Marketplace is a platform and device-independent store for webapps that went live in July. It currently includes 200 web-based desktop apps that can be installed on Windows, Mac or Linux machines. However, it may be extremely difficult for the Mozilla Foundation, a non-profit organization, to create an ecosystem of available devices AND an App Store at the scale to compete with Apple and Android.

For its part, Facebook is clear about its preferred monetization strategy: targeted advertising. By requiring Facebook login for all apps listed on AppCenter, Facebook assures their ability to do targeted advertising across the social web. This model should work extremely well for Facebook. However, it is not clear how app developers will generate enough revenue from advertising to prioritize developing in HTML5.

Merchandising: Few people realize that Apple Stores have the highest revenue per square foot of any physical retailer in the United States. Similarly, iTunes is the number one music seller in the US for five consecutive years. In contrast, Mozilla is a non-profit foundation with no retail experience. Facebook’s first foray into retail, the Facebook Credits payment service, was not very successful; it is being transitioned to local currency. To create a compelling alternative to the Apple and Google ecosystems, HTML5 will need to find a retail champion.

Despite the business challenges, developers are flocking to HTML5. In addition to US companies like Scribd and SlideShare, some interesting Israeli examples include Wix, Conduit, Everything.me and CET.

Wix provides the hammer and tools for non-technical people to build their own websites. The company, which has raised nearly $60 million to date, does not view HTML5 as a buzzword for the ‘future’ of the web; it is very much the present. The company launched an HTML5 platform in March that has helped create more than one million HTML5 websites and made Wix http://www.wix.com/html5/getinspired)">a key facilitator of HTML5 adoption.

Avishai Abrahami is Wix’s co-founder and CEO. “Real market-change will result from start-ups and independent developers that are quick to experiment and adopt new technologies,” Abrahami said. HTML5 is an evolving standard, and its development process requires investing many resources. Companies should, however, take on this challenge, and consider it a long term investment. Guaranteeing a good and consistent user experience across platforms and devices is crucial. Being a cross-platform language, HTML5 provides an advanced solution and amazing opportunities to add a real “wow” effect to web applications.

Conduit provides online and mobile toolbars, application tools and social layers for 260,000 companies, including Groupon, Fox News, Major League Baseball and The Weather Channel. Earlier this year, the company was valued at $1.3 billion after a $100 million investment by JP Morgan. Their mobile product incorporates HTML5 extensively and allows customers to build, edit and amend their application through a simplified control panel. Mobile Group Manager Eran Zinman, recommends “using fallbacks for browsers that still don’t fully support HTML5. Usually we develop once but still need to optimize code for each platform. Optimizing and fixing bugs per platform can be tedious. Moreover, you are dependent on the specific device’s mobile browser to render your HTML5 content —if there’s a bug there, it’s hard to resolve.”

The Center for Educational Technology is Israel’s largest developer of ICT-based educational materials with 400 staff and clients like the World Bank, European Union and Singapore’s Ministry of Education. The focus is on “inquiry,” or learning by trial and error, with collaboration via the web and tablets. Learning tools are developed in teams with three contributors: content, technology and product; they always include a mix of online and offline. According to Chief Business Development Officer Boaz Shedletsky,  previously of McGraw-Hill, ”We are in the midst of the transition to HTML5. Its main advantage is that is lets us develop our content once for multi-platform usage.” CET views HTML5 as an essential, rather than optional offering. “Our customers are kids, the most platform-agnostic consumer out there. We have to offer an identical user experience across whatever platform can best enable their collaborative learning.”

Read the original blog entry...

More Stories By Shelly Palmer

Shelly Palmer is the host of Fox Television’s "Shelly Palmer Digital Living" television show about living and working in a digital world. He is Fox 5′s (WNYW-TV New York) Tech Expert and the host of United Stations Radio Network’s, MediaBytes, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment.

@CloudExpo Stories
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, p...
In this session we look at creating interactive communications via the web by adding messaging, file transfer, and group communication (group chat and audio/video conferencing) into the web experience. We will also discuss potential applications of this technology in areas including B2B, B2C, P2P, and gaming. Peter is Technical Director at Acision. He graduated from The University of Edinburgh in 2000 with a BSc (Hons) in Computer Science. After graduation Peter worked on a PSTN switch dev...
WebRTC Summit has announced today that Peter Dunkley has been named summit chair of WebRTC Summit 2015 New York. The 4th International WebRTC Summit will take place on June 9-11, 2015, at the Javits Center in Manhattan, New York. @ThingsExpo anticipates 90% of WebRTC companies & developers will monetize their products & services through IoT by 2016. Peter Dunkley is Technical Director at Acision. He graduated from The University of Edinburgh in 2000 with a BSc (Hons) in Computer Science...
PubNub on Wednesday released an open source template to allow developers to add Skype-like video chat into their apps. The free template provides a fully functional video chat platform using WebRTC, PubNub and Google Authentication for a global, reliable collaboration solution. “While the WebRTC protocol has created huge excitement as a way to deliver video chat ubiquitously, there’s still a gap between the protocol itself and the ability to deploy a working, globally scaled, collaboration appl...
SYS-CON Media announced today that Blue Box as launched a popular blog feed on Cloud Computing Journal. Cloud Computing Journal aims to help open the eyes of Enterprise IT professionals to the economics and strategies that utility/cloud computing provides. Blue Box Cloud gives you unequaled agility, without the burden of designing, deploying and managing your own infrastructure. It’s the right choice when public cloud just won’t do. Blue Box Cloud is a managed Private Cloud as a Service (...
SYS-CON Events announced today that Stratoscale, the new data center operating system, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Based in Herzeliya, Israel, Stratoscale is redefining the data center, developing a hardware-agnostic, software platform hyper-converging compute, storage and networking across the rack or data center. The self-optimizing platform automatically distributes all physical...
Many of the well-known examples of DevOps success we read in blogs on the Internet paint an idyllic picture of DevOps productivity. A team was facing a stodgy, slow-moving operations department, teams weren’t delivering software on time. Those teams moved to DevOps, became proactive about infrastructure and deployment automation, and an overnight transition to productivity ensues. People are promoted, projects are successful, and developers and system administrators dance hand-in-hand in a final...
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY., and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ...
SYS-CON Events announced today that Emcien will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Emcien’s vision is to let anyone use data to know the future. Emcien has built an automated, predictive analysis product that improves the lives of real people. Emcien allows people to automate their data analysis so they can build a better future.
SYS-CON Events announced today that Dyn, the worldwide leader in Internet Performance, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Dyn is a cloud-based Internet Performance company. Dyn helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivaled, objective intelligence into Internet conditions, Dyn ensures...
SYS-CON Events announced today that kintone has been named “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. kintone promotes cloud-based workgroup productivity, transparency and profitability with a seamless collaboration space, build your own business applic...
SYS-CON Events announced today that Open Data Centers (ODC), a carrier-neutral colocation provider, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Open Data Centers is a carrier-neutral data center operator in New Jersey and New York City offering alternative connectivity options for carriers, service providers and enterprise customers.
SYS-CON Events announced today that On the Avenue Marketing Group, a sales and marketing firm that utilizes events to market and sell products to consumers, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. On the Avenue Marketing Group (OTA) is a sales and marketing firm that utilizes events to market and sell products to consumers. On behalf of our clients, we attend thousands of fairs, festivals, exp...
SYS-CON Events announced today that ActiveState, the leading independent Cloud Foundry and Docker-based PaaS provider, has been named “Silver Sponsor” of SYS-CON's DevOps Summit New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. ActiveState believes that enterprises gain a competitive advantage when they are able to quickly create, deploy and efficiently manage software solutions that immediately create business value, but they face many challenges that ...
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes ...
SYS-CON Events announced today that Alert Logic, the leading provider of Security-as-a-Service solutions for the cloud, has been named “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo® and DevOps Summit 2015 New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo® and DevOps Summit 2015 Silicon Valley, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
The WebRTC Summit 2015 New York, to be held June 9-11, 2015, at the Javits Center in New York, NY, announces that its Call for Papers is open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 16th International Cloud Expo, @ThingsExpo, Big Data Expo, and DevOps Summit.
SYS-CON Events announced today that Plutora, Inc., the leading global provider of enterprise release management and test environment management SaaS solutions, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Headquartered in Mountain View, California, Plutora provides enterprise release management and test environment SaaS solutions to clients in North America, Europe and Asia Pacific. Leading companies ...
SYS-CON Events announced today that Akana, formerly SOA Software, has been named “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo® New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Akana’s comprehensive suite of API Management, API Security, Integrated SOA Governance, and Cloud Integration solutions helps businesses accelerate digital transformation by securely extending their reach across multiple channels – mobile, cloud and Internet of Thi...
SYS-CON Events announced today that CommVault has been named “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. A singular vision – a belief in a better way to address current and future data management needs – guides CommVault in the development of Singular In...