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Machine Learning Authors: Pat Romanski, Yeshim Deniz, Liz McMillan, Elizabeth White, Corey Roth

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Strategy Analytics: Most Valuable Apps are Convenient, Useful and Used Regularly

For app developers to successfully compete in the apps market, it is imperative that apps be of a certain standard and quality, with most consumers finding quality in applications that are stable, easy to use, useful and function as expected. The recent Strategy Analytics’ Wireless Media Lab report, Consumers Find Highest Value in Mobile Apps that are Convenient and Useful, finds that consumers do not want applications that are slow, cause glitches within their mobile device, or apps that run too many advertisements and send spam. The research also found that consumers visit a mobile application store a few times per week, with most visiting the app store to search for updates available for current downloaded apps, to check to see the featured and top apps at the time or to see if there are any new applications that have been released since their last visit.

“Consumers pay for less than 10% of the total number of applications they have downloaded, with over 80% of all applications downloaded being free,” commented Taryn Tulay, Analyst in the Strategy Analytics Wireless Media Lab (WML). “For apps to hold any monetary value to the consumer, apps must be unique, of good quality and used by the consumer on a daily basis – providing them with a service or feature that they cannot get anywhere else.”

“Ease of finding apps was rated the most important attribute of an app store, followed by good availability of free applications,” added Paul Brown, a Director in Strategy Analytics’ User Experience Practice (UEP). “With most consumers visiting a mobile application store multiple times per week, it is important for app stores to make discoverability of apps as straightforward as possible for the consumer due to the increasing number of mobile applications available.”

About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com

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