Welcome!

IoT User Interface Authors: Elizabeth White, Liz McMillan, AppDynamics Blog, Yakov Fain, Jason Bloomberg

Related Topics: Microservices Expo, Java IoT, Industrial IoT, Microsoft Cloud, IoT User Interface, SAP HANA Cloud

Microservices Expo: Article

In Search of the Unknown

The importance of business process monitoring alongside of system monitoring,

I've talked at length about the importance of business process monitoring alongside of system monitoring, but in discussions I found that sometimes an overview and simple examples are not enough to convince people about the benefits of this approach. Business owners think they don't need to know anything about the operational performance of their systems as long as they have their numbers, and engineers often don't feel they need to invest time into understanding the business they are supporting in detail, finding examples shown too "common sense."

One question we ask our engineers during an interview at work is to describe the process of how they would go about troubleshooting a hypothetical issue, given only the minimum information. We often hear from our clients things like, "our website is slow" and "something's wrong with registration" with no additional information, and in order to figure out the potential issue we need to review the whole system at a glance. For large applications, with a myriad of moving and interweaving components, this is not an easy task. This is one of the reasons we are looking for best of the best. But if you are monitoring all of those components, in a lot of cases, the task can be simplified.

So let's examine a real problem. A large e-commerce company called and said that they are seeing less money coming in from web transactions. They have a pretty complex system with a lot of different revenue generation points, so this observation shed very little light on the root cause of the problem. Luckily, both systems and business processes were being monitored with Circonus, so the data was available to review.

As any engineer knows - step one of troubleshooting the problem is to confirm the problem, so looking at the revenue trends seemed like a good starting point.

The graph clearly shows that, starting around April 30th, the trend looked abnormal in comparison to the previous few weeks. So it seemed like there was an actual problem, and potentially, the issue could lie in payment processor itself or somewhere in the system, preventing certain users from making a purchase. So let's overlay the traffic trends, collected from Google Analytics, against revenue graph and see if there are any common trends.

Even though the traffic showed a clear drop at the same time as revenue, the ratio remained the same, allowing us to exclude payment processor and other application logic from the equation (for now).

Note: This is the first potential breaking point in the process. It is very tempting to look at the ratios, attribute revenue decrease to traffic decrease, and stop the investigation. 99% of the time, unfortunately, nothing "just" happens, so on we go.

Now for the next step - what would be a logical cause for a drop in overall traffic to the site? Response time is probably the first thought that should come to mind. So let's look at what the HTTP checks collected.

Load times didn't seem to be deviating from the norm, but the HTTP response metric doesn't provide full visibility into the load times for a dynamic application, so let's check the health of the database and CPU usage on the server(s), to validate that the underlying platform is not the bottleneck. There are numerous metrics to monitor database and system health that should be, and in this case, are collected, but when researching the root cause of the elusive problem, diving deep into a specific component can waste time early in the process.

Both of the metrics appear well within norm, so at first glance, it seems like the problem is not a systems issue.

Note: This is the second point of the investigation where the process can break down. A lot of technologists will either report that there is no confirmation to the problem reported; the reported problem is just an anomaly because the system monitors don't exhibit any issues. This is exactly why understanding of the business by the technology team is vital.

With that said, what would be the next logical process to validate? It is not uncommon for an e-commerce site to see a drop in purchases if they either stop promoting or if their marketing campaign is ineffective: traffic to the site slows down, subsequently decreasing the number of transactions. This company, in particular, sends out tens of millions of emails a day which bring in new users, and subsequently, new conversions. So let's take a look at the email deliverability and bounce rates collected from the company's MTAs.

Bingo! The bounce rates sky rocketed at the same time as the drop in traffic and revenue stream occurred. Upon closer investigation, it appeared that one of the major ESPs accidentally blocked the delivery domain, and the emails did not go through to the recipients. The issue was resolved (after some discussions with the ESP) and the trends returned back to the expected level.

Keep in mind, if email deliverability was not the issue - there are multiple other metrics that were on a list to be verified, both system (operational and development alike) and business. The amazing part of all of this is that I was able to view the whole system at a glance in just one graph. Granted, stacking everything on one graph is probably not the most optimal every day approach, but it is very useful in a certain cases when the direct overlay correlation is needed. For everything else - a real-time dashboard that displays all the vital points of the business at any given moment is a must-have for anyone responsible for business and/or system health.

Everyone responsible for the success of a business, regardless of the role, needs an ability to see the status of the whole business at a glance at any given point. System engineers don't need to know all the ins and out of marketing, but they should be aware of the overall organizational goals, and should be able to spot irregularities in the business trends. Similarly, CEOs don't need to know how systems work in the background, but should be able to correlate high email bounce rates (if it's critical to the business) to a decrease in purchases.

The point of all of this is that everything should be monitored, and to suggest some tools and methods that can enable users in all roles--within any organization--to ensure the success of the business. Get ‘em, learn 'em, use 'em! You will thank me later.

More Stories By Leon Fayer

Leon Fayer is Vice President at OmniTI, a provider of web infrastructures and applications for companies that require scalable, high performance, mission critical solutions. He possesses a proven background of both web application development and production deployment for complex systems and in his current role advises clients about critical aspects of project strategies and plans to help ensure project success. Leon can be contacted at [email protected]

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@CloudExpo Stories
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
SYS-CON Events announced today BZ Media LLC has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. BZ Media LLC is a high-tech media company that produces technical conferences and expositions, and publishes a magazine, newsletters and websites in the software development, SharePoint, mobile development and Commercial Drone markets.
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, will explore the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences betwee...
As machines are increasingly connected to the internet, it’s becoming easier to discover the numerous ways Industrial IoT (IIoT) is helping to shape the business world. This is exactly why we have decided to take a closer look at this pervasive movement and to examine the desire to connect more things! Now if you need a refresher on IIoT and how it is changing the world, take a moment and listen to Greg Gorbach with ARC Advisory Group. Gorbach believes, "IIoT will significantly change the worl...
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and ...
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
IoT generates lots of temporal data. But how do you unlock its value? How do you coordinate the diverse moving parts that must come together when developing your IoT product? What are the key challenges addressed by Data as a Service? How does cloud computing underlie and connect the notions of Digital and DevOps What is the impact of the API economy? What is the business imperative for Cognitive Computing? Get all these questions and hundreds more like them answered at the 18th Cloud Expo...
SYS-CON Events announced today the Docker Meets Kubernetes – Intro into the Kubernetes World, being held June 9, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Register for 'Docker Meets Kubernetes Workshop' Here! This workshop led by Sebastian Scheele, co-founder of Loodse, introduces participants to Kubernetes (container orchestration). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, participants learn ...
How will your company move to the cloud while ensuring a solid security posture? Organizations from small to large are increasingly adopting cloud solutions to deliver essential business services at a much lower cost. According to cyber security experts, the frequency and severity of cyber-attacks are on the rise, causing alarm to businesses and customers across a variety of industries. To defend against exploits like these, a company must adopt a comprehensive security defense strategy that is ...
SYS-CON Events announced today the How to Create Angular 2 Clients for the Cloud Workshop, being held June 7, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified. Now it’s a component-based well-performing framework. The immersive one-day workshop led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and...
In his session at 18th Cloud Expo, Andrew Cole, Director of Solutions Engineering at Peak 10, will discuss how the newest technology advances are reducing the cost and complexity of traditional business continuity and disaster recovery solutions. Attendees will: Learn why having a full disaster recovery strategy is more important now than ever before Explore the key drivers of a successful disaster recovery solution Achieve measurable operational and business value from a disaster recovery ...
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
SYS-CON Events announced today that Hanu Software will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Leveraging best-in-class people, processes, and technologies, Hanu provides high-quality, high-value software development and business process outsourcing services to independent software vendors (ISVs) and enterprises.
The cloud era has reached the stage where it is no longer a question of whether a company should migrate, but when. Enterprises have embraced the outsourcing of where their various applications are stored and who manages them, saving significant investment along the way. Plus, the cloud has become a defining competitive edge. Companies that fail to successfully adapt risk failure. The media, of course, continues to extol the virtues of the cloud, including how easy it is to get there. Migrating...
SYS-CON Events announced today that BMC Software has been named "Siver Sponsor" of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. BMC is a global leader in innovative software solutions that help businesses transform into digital enterprises for the ultimate competitive advantage. BMC Digital Enterprise Management is a set of innovative IT solutions designed to make digital business fast, seamless, and optimized from mainframe to mo...
As organizations shift towards IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. Commvault can ensure protection, access and E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his general session at 18th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Part...