Welcome!

Machine Learning Authors: Zakia Bouachraoui, Yeshim Deniz, Elizabeth White, Pat Romanski, Liz McMillan

News Feed Item

Adobe First Facebook Preferred Marketing Developer Qualified In All Four Facebook Marketing APIs

Adobe Systems Incorporated (Nasdaq:ADBE) today announced it is the first member of the Facebook® Preferred Marketing Developer (PMD) program to be qualified and receive PMD badges in all four Facebook marketing APIs – Pages, Ads, Apps and Insights. The PMD program is a new program designed to connect marketing technology and services providers, developers and consultants with brands wanting to create campaigns or build a presence on Facebook. Companies participating in the PMD program can earn a PMD badge in any of the four Facebook marketing APIs where they demonstrate the ability to add value, scale and measurability for marketers and advertisers beyond Facebook’s native tools.

Adobe supports its customers’ Facebook marketing efforts primarily through Adobe® Social, a new product within the Adobe Digital Marketing Suite, that combines social publishing and engagement with monitoring, social ad buying and analytics that can attribute social activity to business results. Additional social marketing value is achieved through several integrations between Adobe Social and other products within the Digital Marketing Suite.

Facebook PMD Badges Awarded to Adobe:

  • Pages Qualification: Adobe provides solutions to help marketers manage their Facebook pages with capabilities such as post scheduling and targeting, moderation, permissioning and auto-tagging of posts with campaign codes, to name a few.
  • Ads Qualification: Adobe digital marketing customers can manage and optimize Facebook advertising campaigns for maximum impact. For example, customers can easily turn Facebook content into a sponsored story and/or use Adobe solutions to optimize bids on Facebook ads to improve campaign performance.
  • Apps Qualification: Adobe provides digital marketers with a flexible and customizable app builder as well as auto tagging of apps to measure from ad click, to app engagement, to website conversion and beyond. Digital marketers can also leverage Adobe technology to perform A/B testing of app creative and copy for better app relevance and engagement and will benefit from a social content management system to create a consistent look and feel of apps and app copy across locales.
  • Insights Qualification: Adobe offers deep measurement expertise so digital marketers can tie social activity to business results like revenue or key conversion metrics. Additionally, Adobe digital marketing customers enjoy seeing their social data (earned, owned and paid) alongside their data from other digital channels for a truly integrated, holistic view of the performance of all of their digital marketing activities.

Supporting Quote

John Mellor, vice president of strategy and business development, Digital Marketing Business, Adobe

  • “Being the first company to qualify for all four Facebook PMD badges reflects our ongoing investment in providing complete solutions for digital marketers. Our core philosophy is that digital marketing requires an integrated suite of applications and we have made recent advancements that integrate social marketing directly into the broader digital marketing mix. We’re committed to ensuring that the Adobe Digital Marketing Suite provides this integrated approach and allows marketers to unlock the growing potential of Facebook for their business.”

Helpful Links

About the Adobe Digital Marketing Suite

The Adobe Digital Marketing Suite offers an integrated and open platform for online business optimization, a strategy for using customer insight to drive innovation throughout the business and enhance marketing efficiency. The Suite consists of integrated applications to collect and unleash the power of customer insight to optimize customer acquisition, conversion and retention efforts as well as the creation and distribution of content. For example, using the Suite, marketers can identify the most effective marketing strategies and ad placements as well as create relevant, personalized and consistent customer experiences across digital marketing channels, such as onsite, display, email, social, video and mobile. The Suite enables marketers to make quick adjustments, automate certain customer interactions and better maximize marketing ROI, which, ultimately, can positively impact the bottom line.

About Adobe Systems Incorporated

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

© 2012 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo and Social are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. Facebook® is a registered trademark of Facebook, Inc. All other trademarks are the property of their respective owners.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50249084&lang=en

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

CloudEXPO Stories
In today's always-on world, customer expectations have changed. Competitive differentiation is delivered through rapid software innovations, the ability to respond to issues quickly and by releasing high-quality code with minimal interruptions. DevOps isn't some far off goal; it's methodologies and practices are a response to this demand. The demand to go faster. The demand for more uptime. The demand to innovate. In this keynote, we will cover the Nutanix Developer Stack. Built from the foundation of software-defined infrastructure, Nutanix has rapidly expanded into full application lifecycle management across any infrastructure or cloud .Join us as we delve into how the Nutanix Developer Stack makes it easy to build hybrid cloud applications by weaving DBaaS, micro segmentation, event driven lifecycle operations, and both financial and cloud governance together into a single unified st...
Whenever a new technology hits the high points of hype, everyone starts talking about it like it will solve all their business problems. Blockchain is one of those technologies. According to Gartner's latest report on the hype cycle of emerging technologies, blockchain has just passed the peak of their hype cycle curve. If you read the news articles about it, one would think it has taken over the technology world. No disruptive technology is without its challenges and potential impediments that frequently get lost in the hype. The panel will discuss their perspective on what they see as they key challenges and/or impediments to adoption, and how they see those issues could be resolved or mitigated.
SAP is the world leader in enterprise applications in terms of software and software-related service revenue. Based on market capitalization, we are the world's third largest independent software manufacturer. Harness the power of your data and accelerate trusted outcome-driven innovation by developing intelligent and live solutions for real-time decisions and actions on a single data copy. Support next-generation transactional and analytical processing with a broad set of advanced analytics - run securely across hybrid and multicloud environments.
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also received the prestigious Outstanding Technical Achievement Award three times - an accomplishment befitting only the most innovative thinkers. Shankar Kalyana is among the most respected strategists in the global technology industry. As CTO, with over 32 years of IT experience, Mr. Kalyana has architected, designed, developed, and implemented custom and packaged software solutions across a vast spectrum o...
When building large, cloud-based applications that operate at a high scale, it’s important to maintain a high availability and resilience to failures. In order to do that, you must be tolerant of failures, even in light of failures in other areas of your application. “Fly two mistakes high” is an old adage in the radio control airplane hobby. It means, fly high enough so that if you make a mistake, you can continue flying with room to still make mistakes. In his session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, will discuss how this same philosophy can be applied to highly scaled applications, and can dramatically increase your resilience to failure.