Machine Learning Authors: Pat Romanski, Yeshim Deniz, Liz McMillan, Elizabeth White, Corey Roth

News Feed Item

Adobe First Facebook Preferred Marketing Developer Qualified In All Four Facebook Marketing APIs

Adobe Systems Incorporated (Nasdaq:ADBE) today announced it is the first member of the Facebook® Preferred Marketing Developer (PMD) program to be qualified and receive PMD badges in all four Facebook marketing APIs – Pages, Ads, Apps and Insights. The PMD program is a new program designed to connect marketing technology and services providers, developers and consultants with brands wanting to create campaigns or build a presence on Facebook. Companies participating in the PMD program can earn a PMD badge in any of the four Facebook marketing APIs where they demonstrate the ability to add value, scale and measurability for marketers and advertisers beyond Facebook’s native tools.

Adobe supports its customers’ Facebook marketing efforts primarily through Adobe® Social, a new product within the Adobe Digital Marketing Suite, that combines social publishing and engagement with monitoring, social ad buying and analytics that can attribute social activity to business results. Additional social marketing value is achieved through several integrations between Adobe Social and other products within the Digital Marketing Suite.

Facebook PMD Badges Awarded to Adobe:

  • Pages Qualification: Adobe provides solutions to help marketers manage their Facebook pages with capabilities such as post scheduling and targeting, moderation, permissioning and auto-tagging of posts with campaign codes, to name a few.
  • Ads Qualification: Adobe digital marketing customers can manage and optimize Facebook advertising campaigns for maximum impact. For example, customers can easily turn Facebook content into a sponsored story and/or use Adobe solutions to optimize bids on Facebook ads to improve campaign performance.
  • Apps Qualification: Adobe provides digital marketers with a flexible and customizable app builder as well as auto tagging of apps to measure from ad click, to app engagement, to website conversion and beyond. Digital marketers can also leverage Adobe technology to perform A/B testing of app creative and copy for better app relevance and engagement and will benefit from a social content management system to create a consistent look and feel of apps and app copy across locales.
  • Insights Qualification: Adobe offers deep measurement expertise so digital marketers can tie social activity to business results like revenue or key conversion metrics. Additionally, Adobe digital marketing customers enjoy seeing their social data (earned, owned and paid) alongside their data from other digital channels for a truly integrated, holistic view of the performance of all of their digital marketing activities.

Supporting Quote

John Mellor, vice president of strategy and business development, Digital Marketing Business, Adobe

  • “Being the first company to qualify for all four Facebook PMD badges reflects our ongoing investment in providing complete solutions for digital marketers. Our core philosophy is that digital marketing requires an integrated suite of applications and we have made recent advancements that integrate social marketing directly into the broader digital marketing mix. We’re committed to ensuring that the Adobe Digital Marketing Suite provides this integrated approach and allows marketers to unlock the growing potential of Facebook for their business.”

Helpful Links

About the Adobe Digital Marketing Suite

The Adobe Digital Marketing Suite offers an integrated and open platform for online business optimization, a strategy for using customer insight to drive innovation throughout the business and enhance marketing efficiency. The Suite consists of integrated applications to collect and unleash the power of customer insight to optimize customer acquisition, conversion and retention efforts as well as the creation and distribution of content. For example, using the Suite, marketers can identify the most effective marketing strategies and ad placements as well as create relevant, personalized and consistent customer experiences across digital marketing channels, such as onsite, display, email, social, video and mobile. The Suite enables marketers to make quick adjustments, automate certain customer interactions and better maximize marketing ROI, which, ultimately, can positively impact the bottom line.

About Adobe Systems Incorporated

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

© 2012 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo and Social are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. Facebook® is a registered trademark of Facebook, Inc. All other trademarks are the property of their respective owners.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50249084&lang=en

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

CloudEXPO Stories
When applications are hosted on servers, they produce immense quantities of logging data. Quality engineers should verify that apps are producing log data that is existent, correct, consumable, and complete. Otherwise, apps in production are not easily monitored, have issues that are difficult to detect, and cannot be corrected quickly. Tom Chavez presents the four steps that quality engineers should include in every test plan for apps that produce log output or other machine data. Learn the steps so your team's apps not only function but also can be monitored and understood from their machine data when running in production.
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-centric compute for the most data-intensive applications. Hyperconverged systems already in place can be revitalized with vendor-agnostic, PCIe-deployed, disaggregated approach to composable, maximizing the value of previous investments.
A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to great conferences, helping you discover new conferences and increase your return on investment.
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
Containers and Kubernetes allow for code portability across on-premise VMs, bare metal, or multiple cloud provider environments. Yet, despite this portability promise, developers may include configuration and application definitions that constrain or even eliminate application portability. In this session we'll describe best practices for "configuration as code" in a Kubernetes environment. We will demonstrate how a properly constructed containerized app can be deployed to both Amazon and Azure using the Kublr platform, and how Kubernetes objects, such as persistent volumes, ingress rules, and services, can be used to abstract from the infrastructure.