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IoT User Interface Authors: Craig Lowell, Elizabeth White, Pat Romanski, Jnan Dash, Liz McMillan

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WideOrbit Launches End-to-End Cable Network Solution at 2012 NAB Show

WideOrbit Inc., the leading provider of advertising management software for media companies is pleased to announce the launch of WO Network, a robust, end-to-end solution that combines the most advanced Advertising Sales, Traffic and Program Management systems into a single, integrated solution to manage the complex needs of cable networks. This industry-first, comprehensive system for cable networks will be presented in the WideOrbit booth at the 2012 NAB Show in Las Vegas, April 16-19.

WO Network combines best-of-breed solutions from WideOrbit to deliver a complete and optimized system for cable networks that includes:

  • Ad Sales system to manage selling names and elements, rate cards, deal planning and maintenance, plus stewardship in one solution, across multiple platforms.
  • Traffic system that is the most widely deployed in the industry, with unsurpassed inventory and revenue reporting, format and material management, billing and receivables.
  • Program Management system that allows cable networks to manage all acquired and produced program content—including scheduling, media, rights management and financial management across all linear and non-linear programs.

WO Network is truly the first system of its kind, bridging the gap that currently exists in the marketplace for an integrated solution that affects virtually every department at a cable network,” said Oscar Rondon, Director, Cable Network Sales Systems for WideOrbit. “The system’s unique blend of Ad Sales, Traffic and Program Management in one product offering is unparalleled for its scalability, flexibility, ease of use and revenue generating opportunities.”

One of the challenges for cable networks is managing disparate databases, vendors and solutions. WO Network solves this challenge by delivering a single, integrated solution that provides numerous benefits:

  • Reduces the overall cost of ownership
  • Consolidated, flexible and comprehensive reporting
  • Consistent user experience across departments and functions
  • Eliminates double entry of reference data, formats, deals and other critical data
  • One point of call for support issues

WideOrbit has more than 120 Networks on our WO Traffic platform,” said Eric R. Mathewson, Founder and CEO of WideOrbit. “With the introduction of WO Network, we look forward to helping incremental networks with their complete system needs.”

WideOrbit will be providing live demonstrations of WO Network and all of its solutions at the 2012 NAB Show in booths N5129 and N5829 in the North Hall of the Las Vegas Convention Center, April 16-19. For more information or to schedule a meeting or demo, go to or contact Mike Zinsmeister at (O) +1.828.252.8891, (M) +1.828.712.2843, [email protected].

About WideOrbit

WideOrbit ( is the leading provider of business management software for Media companies. WideOrbit provides innovative, proven solutions for managing the business of broadcast and cable operations – from proposal to order, scheduling to automation, billing and aging. WideOrbit has been helping clients since 1999, delivering high ROI, greater efficiencies and revenue optimization. More than 2,100 Television stations, Radio stations and Cable Networks around the globe use WideOrbit Traffic software with another 3,000+ stations on WideOrbit Radio Automation platforms. WideOrbit manages more than $14 billion in advertising revenue annually. Clients include: Astral Media, Corus Entertainment, DirecTV, E!, Entercom Communications, Fox Sports, Galavision, Gannett Co., Hearst Television, Madison Square Garden, Meredith Corporation, Midwest Communications, NBCUniversal, NHL Networks, Rogers Communications, Scripps Television Group, Tribune, Yankee Entertainment Sports, Univision and more than 300 other major media organizations. WideOrbit is headquartered in San Francisco, with offices in Dallas; Denver; Seattle; Agawam, MA; and Melbourne, Australia.

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