Click here to close now.

Welcome!

AJAX & REA Authors: Mike Kavis, Pat Romanski, Elizabeth White, Liz McMillan, AppDynamics Blog

Related Topics: Java, Microservices Journal, .NET, AJAX & REA, Cloud Expo

Java: Blog Feed Post

Why Consumerization of IT Is Happening Now

We all know that rate of change of technology has been accelerating

Has the world changed more between now (2012) and 1962 that is the last 50 years or the 50 years prior to that (1962-1912)?

Wait a minute! What does this have to do with “Consumerization of IT”?

Believe me, there is a connection – just hold your skepticism – humor me – and read on!

What we had in 1962 that we did not have in 1912?

  1. Nuclear bomb and nuclear power
  2. Theory relativity and quantum physics
  3. Transistor
  4. Road transport network
  5. Jet airliner
  6. Man in space
  7. Talking and color motion picture
  8. Television
  9. Microwave oven
  10. Computer and programming
  11. Credit card

Apart from this we have fought two world wars, have witnessed the independence of most of the former colonies and the rise of communism.

What we have now that we did not have in 1962?

  1. Landing on moon
  2. Communication satellite
  3. ATM
  4. Microprocessor
  5. Mobile phone
  6. Internet, hyperlinking, browser and search
  7. Email
  8. GPS
  9. Social Networking

We have also seen the fall of soviet block and the tragic event of 9/11.

So, which of these periods have seen more change?

I am sure you will dispute this list and add / subtract items from them. However, I am fairly certain that after some consideration you will agree that there has been more technological breakthrough between 1912 and 1962 then in last 50 years.

But isn’t this counterintuitive?
We all know that rate of change of technology has been accelerating. Then how is it possible that we have seen less technology breakthrough in last 50 years? It feels so illogical and counter intuitive.

However, if you look closely at those lists, two interesting facts start emerging.

First interesting fact is…

Augmenting our Capabilities vs. Interconnecting us

The technologies can broadly be classified into two categories. Technologies which…

  1. Augment our Capabilities: For example Jetliners allow us to fly and travel quickly from one place to another.
  2. Help us Interconnect with each other: Obvious example is internet and social networking, but technologies like communication satellite and mobile also falls into this category.

The first class of technologies increase individual capability but the second class of technologies makes us collectively more intelligent.

Take the case of human brain. Our brain reaches 90% of its full size by early childhood and most of the brain neurons are already in place.

But our real knowledge accumulation starts after that. We start growing synapse which connects the neurons. It is the interconnectedness inside the brain which makes us intelligent.

The technologies that we created in the period 1912-1962 have made us individually more capable but the technologies that we have created in last 50 years are what have made us collectively more intelligent.

Second interesting fact is…

Initial Breakthrough vs. Incremental Improvement
If you look at the technologies listed under 1912-1962, most of them did not reach their full maturity till much later. Each of those technologies has been incrementally improved over the last 50 years. The process has worked like evolution. Many alternatives have been created and only the most appropriate ones has survived.  Overall rate of change has depended on the rate at which new alternatives could be delivered to the market and feedback obtained.

So, when we talk about acceleration of rate of change of technology we are really talking about speed with which we place variants of an existing technology in the market and let it succeed or fail.

Increased pace of incremental improvement has been made possible by…

Shift away from “One Way Communication” to “Instant Two Way Dialog”
In pre-internet days, you had very limited opportunity to communicating with the author of a book which you might have liked or disliked. Apart from you friend circle you would not have any clue of what others feel about the book. Today, there are multiple methods to communicate with the author and other fellow readers.

Same is true for organizations trying to reach out to you. Previously, it would be one way marketing messages through printed ads and TV commercials. You did not have any power to let the world know about your experience with a product or service – good or bad. Today, you have so many different way of expressing your opinion and connect with strangers who share your interest.

Here is an interesting fact about the evolution of the size of our brain. In about past 30,000 years the size of our brain has shrunk by 10%. There have been several studies but no satisfactory explanation has emerged. We associate our intelligence with the size of our brain in proportion to body size. But, this reduction in brain size is not caused by decrease in body size. Does this make us less intelligent compared to what we were 30,000 years back?

We had the hardware in place without the necessary software. The software which we put into our brain has evolved over the last 30,000 years. We can call it the collective intelligence of our civilization and this intelligence is critically dependent of communication.

This “collective knowledge of our civilization” is much more than the sum of what we know individually and instant bidirectional communication is the key to our collective intelligence.

Advent of the process of two-way dialog has forced organizations to look…

Beyond “Inside the Fence” application to “Outside the Fence” application
Traditionally, IT was about payroll, general ledger, accounts payable, accounts receivable, sales order processing, materials management, production planning etc.

From there we evolved into ERP and other integrated packages whose primary objective was to improve operational efficiency and reduce cost. We can classify all these as “Inside the Fence” application which sit inside the boundary of your organization with minimal direct contact to the outside world.

Now, the focus has shifted. Though efficiency is important, it is more important to be able to create a unique product or service which will resonate with your customer. Only way to do it is to reach out to the customer and listen and opening up of the two-way communication channel has made this possible. Therefore, the focus of the current generation of applications and technologies is “Outside the Fence” which means reaching outside the boundary of your organization.

Current applications and technologies are about how to reach out to your customers and engage them in a two-way dialog.

This is both a cause and effect of shifting technology focus…

From “Improving Efficiency” to “Enhancing and Leveraging Connectedness”
If you go through the list of “hot” technologies, they are either about enhancing your ability to reach out and interact with your customer or it is about extracting meaning out of the connections you have established and the interactions you have had with your customers. In fact it is more than just your interaction – it is also about all interactions around you, your product and the behavior of your customer.

You had complete control of the earlier generation technologies which focused on efficiency improvement. You could decide when and how to adopt it. You could choose the flavor and the variant.

The trouble with the technologies which deals with connection is that there is always another party involved who has an independent opinion about which flavor and variant of technology to use. So, when you have to deal with hundreds, thousands or millions of such parties then you have practically no control on the technology that you need to adopt.

You have to adopt the technologies which your customers have chosen – you have to adopt them at the pace your customer base has decided to.

And, that is what we call…

Consumerization of IT

And, it is happening now because the channels of two-way communication have opened up.

Next >> Impact on Enterprise Technology Life-cycle Management

<< PreviousWhat is Consumerization of IT?

More Stories By Udayan Banerjee

Udayan Banerjee is CTO at NIIT Technologies Ltd, an IT industry veteran with more than 30 years' experience. He blogs at http://setandbma.wordpress.com.
The blog focuses on emerging technologies like cloud computing, mobile computing, social media aka web 2.0 etc. It also contains stuff about agile methodology and trends in architecture. It is a world view seen through the lens of a software service provider based out of Bangalore and serving clients across the world. The focus is mostly on...

  • Keep the hype out and project a realistic picture
  • Uncover trends not very apparent
  • Draw conclusion from real life experience
  • Point out fallacy & discrepancy when I see them
  • Talk about trends which I find interesting
Google

@CloudExpo Stories
In today's digital world, change is the one constant. Disruptive innovations like cloud, mobility, social media, and the Internet of Things have reshaped the market and set new standards in customer expectations. To remain competitive, businesses must tap the potential of emerging technologies and markets through the rapid release of new products and services. However, the rigid and siloed structures of traditional IT platforms and processes are slowing them down – resulting in lengthy delivery ...
With the arrival of the Big Data revolution, a data professional is expected to master a broad spectrum of complex domains including data processing, mathematics, programming languages, machine learning techniques, and business knowledge. While this mastery is undoubtedly important, this narrow focus on tool usage has divorced many from the imagination required to solve real-world problems. As the demand for analysis increases, the data science community must transform from tool experts to "data...
In today's application economy, enterprise organizations realize that it's their applications that are the heart and soul of their business. If their application users have a bad experience, their revenue and reputation are at stake. In his session at 15th Cloud Expo, Anand Akela, Senior Director of Product Marketing for Application Performance Management at CA Technologies, discussed how a user-centric Application Performance Management solution can help inspire your users with every applicati...
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo – to be held June 9-11, 2015, at the Javits Center in New York City, NY – is now accepting Hackathon proposals. Hackathon sponsorship benefits include general brand exposure and increasing engagement with the developer ecosystem. At Cloud Expo 2014 Silicon Valley, IBM held the Bluemix Developer Playground on November 5 and ElasticBox held the DevOps Hackathon on November 6. Both events took place on the expo fl...
15th Cloud Expo, which took place Nov. 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, expanded the conference content of @ThingsExpo, Big Data Expo, and DevOps Summit to include two developer events. IBM held a Bluemix Developer Playground on November 5 and ElasticBox held a Hackathon on November 6. Both events took place on the expo floor. The Bluemix Developer Playground, for developers of all levels, highlighted the ease of use of Bluemix, its services and functionalit...
"Our premise is Docker is not enough. That's not a bad thing - we actually love Docker. At ActiveState all our products are based on open source technology and Docker is an up-and-coming piece of open source technology," explained Bart Copeland, President & CEO of ActiveState Software, in this SYS-CON.tv interview at DevOps Summit at Cloud Expo®, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The truth is, today’s databases are anything but agile – they are effectively static repositories that are cumbersome to work with, difficult to change, and cannot keep pace with application demands. Performance suffers as a result, and it takes far longer than it should to deliver new features and capabilities needed to make your organization competitive. As your application and business needs change, data repositories and structures get outmoded rapidly, resulting in increased work for applica...
Docker offers a new, lightweight approach to application portability. Applications are shipped using a common container format and managed with a high-level API. Their processes run within isolated namespaces that abstract the operating environment independently of the distribution, versions, network setup, and other details of this environment. This "containerization" has often been nicknamed "the new virtualization." But containers are more than lightweight virtual machines. Beyond their small...
Enthusiasm for the Internet of Things has reached an all-time high. In 2013 alone, venture capitalists spent more than $1 billion dollars investing in the IoT space. With "smart" appliances and devices, IoT covers wearable smart devices, cloud services to hardware companies. Nest, a Google company, detects temperatures inside homes and automatically adjusts it by tracking its user's habit. These technologies are quickly developing and with it come challenges such as bridging infrastructure gaps,...
A new definition of Big Data & the practical applications of the defined components & associated technical architecture models This presentation introduces a new definition of Big Data, along with the practical applications of the defined components and associated technical architecture models. In his session at Big Data Expo, Tony Shan will start with looking into the concept of Big Data and tracing back the first definition by Doug Laney, and then he will dive deep into the description of 3V...
The move in recent years to cloud computing services and architectures has added significant pace to the application development and deployment environment. When enterprise IT can spin up large computing instances in just minutes, developers can also design and deploy in small time frames that were unimaginable a few years ago. The consequent move toward lean, agile, and fast development leads to the need for the development and operations sides to work very closely together. Thus, DevOps become...
NuoDB just introduced the Swifts 2.1 Release. In this demo at 15th Cloud Expo, Seth Proctor, CTO of NuoDB, Inc., discussed why scaling databases in the cloud is challenging, why building your application on top of the infrastructure that is designed with this in mind makes a difference, and what you can do with NuoDB that simplifies your programming model, your operations model.
You use an agile process; your goal is to make your organization more agile. But what about your data infrastructure? The truth is, today's databases are anything but agile - they are effectively static repositories that are cumbersome to work with, difficult to change, and cannot keep pace with application demands. Performance suffers as a result, and it takes far longer than it should to deliver new features and capabilities needed to make your organization competitive. As your application an...
The consumption economy is here and so are cloud applications and solutions that offer more than subscription and flat fee models and at the same time are available on a pure consumption model, which not only reduces IT spend but also lowers infrastructure costs, and offers ease of use and availability. In their session at 15th Cloud Expo, Ermanno Bonifazi, CEO & Founder of Solgenia, and Ian Khan, Global Strategic Positioning & Brand Manager at Solgenia, discussed this shifting dynamic with an ...
Hovhannes Avoyan, CEO of Monitis, Inc., a provider of on-demand systems management and monitoring software to 50,000 users spanning small businesses and Fortune 500 companies, has surpassed 1.5 million page views on the SYS-CON family of online magazines, which includes Cloud Computing Journal, DevOps Journal, Internet of Things Journal, and Big Data Journal. His home page at SYS-CON can be found at Montis.SYS-CON.com
Leysin American School is an exclusive, private boarding school located in Leysin, Switzerland. Leysin selected an OpenStack-powered, private cloud as a service to manage multiple applications and provide development environments for students across the institution. Seeking to meet rigid data sovereignty and data integrity requirements while offering flexible, on-demand cloud resources to users, Leysin identified OpenStack as the clear choice to round out the school's cloud strategy. Additional...
SYS-CON Events announced today that Liaison Technologies, a leading provider of data management and integration cloud services and solutions, has been named "Silver Sponsor" of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York, NY. Liaison Technologies is a recognized market leader in providing cloud-enabled data integration and data management solutions to break down complex information barriers, enabling enterprises to make sm...
The speed of software changes in growing and large scale rapid-paced DevOps environments presents a challenge for continuous testing. Many organizations struggle to get this right. Practices that work for small scale continuous testing may not be sufficient as the requirements grow. In his session at DevOps Summit, Marc Hornbeek, Sr. Solutions Architect of DevOps continuous test solutions at Spirent Communications, will explain the best practices of continuous testing at high scale, which is r...
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding bu...
Due of the rise of Hadoop, many enterprises are now deploying their first small clusters of 10 to 20 servers. At this small scale, the complexity of operating the cluster looks and feels like general data center servers. It is not until the clusters scale, as they inevitably do, when the pain caused by the exponential complexity becomes apparent. We've seen this problem occur time and time again. In his session at Big Data Expo, Greg Bruno, Vice President of Engineering and co-founder of StackI...