Welcome!

AJAX & REA Authors: Liz McMillan, Elizabeth White, David H Deans, Pat Romanski, Scott Hirsch

Related Topics: Java, SOA & WOA, .NET, AJAX & REA, Cloud Expo

Java: Blog Feed Post

Why Consumerization of IT Is Happening Now

We all know that rate of change of technology has been accelerating

Has the world changed more between now (2012) and 1962 that is the last 50 years or the 50 years prior to that (1962-1912)?

Wait a minute! What does this have to do with “Consumerization of IT”?

Believe me, there is a connection – just hold your skepticism – humor me – and read on!

What we had in 1962 that we did not have in 1912?

  1. Nuclear bomb and nuclear power
  2. Theory relativity and quantum physics
  3. Transistor
  4. Road transport network
  5. Jet airliner
  6. Man in space
  7. Talking and color motion picture
  8. Television
  9. Microwave oven
  10. Computer and programming
  11. Credit card

Apart from this we have fought two world wars, have witnessed the independence of most of the former colonies and the rise of communism.

What we have now that we did not have in 1962?

  1. Landing on moon
  2. Communication satellite
  3. ATM
  4. Microprocessor
  5. Mobile phone
  6. Internet, hyperlinking, browser and search
  7. Email
  8. GPS
  9. Social Networking

We have also seen the fall of soviet block and the tragic event of 9/11.

So, which of these periods have seen more change?

I am sure you will dispute this list and add / subtract items from them. However, I am fairly certain that after some consideration you will agree that there has been more technological breakthrough between 1912 and 1962 then in last 50 years.

But isn’t this counterintuitive?
We all know that rate of change of technology has been accelerating. Then how is it possible that we have seen less technology breakthrough in last 50 years? It feels so illogical and counter intuitive.

However, if you look closely at those lists, two interesting facts start emerging.

First interesting fact is…

Augmenting our Capabilities vs. Interconnecting us

The technologies can broadly be classified into two categories. Technologies which…

  1. Augment our Capabilities: For example Jetliners allow us to fly and travel quickly from one place to another.
  2. Help us Interconnect with each other: Obvious example is internet and social networking, but technologies like communication satellite and mobile also falls into this category.

The first class of technologies increase individual capability but the second class of technologies makes us collectively more intelligent.

Take the case of human brain. Our brain reaches 90% of its full size by early childhood and most of the brain neurons are already in place.

But our real knowledge accumulation starts after that. We start growing synapse which connects the neurons. It is the interconnectedness inside the brain which makes us intelligent.

The technologies that we created in the period 1912-1962 have made us individually more capable but the technologies that we have created in last 50 years are what have made us collectively more intelligent.

Second interesting fact is…

Initial Breakthrough vs. Incremental Improvement
If you look at the technologies listed under 1912-1962, most of them did not reach their full maturity till much later. Each of those technologies has been incrementally improved over the last 50 years. The process has worked like evolution. Many alternatives have been created and only the most appropriate ones has survived.  Overall rate of change has depended on the rate at which new alternatives could be delivered to the market and feedback obtained.

So, when we talk about acceleration of rate of change of technology we are really talking about speed with which we place variants of an existing technology in the market and let it succeed or fail.

Increased pace of incremental improvement has been made possible by…

Shift away from “One Way Communication” to “Instant Two Way Dialog”
In pre-internet days, you had very limited opportunity to communicating with the author of a book which you might have liked or disliked. Apart from you friend circle you would not have any clue of what others feel about the book. Today, there are multiple methods to communicate with the author and other fellow readers.

Same is true for organizations trying to reach out to you. Previously, it would be one way marketing messages through printed ads and TV commercials. You did not have any power to let the world know about your experience with a product or service – good or bad. Today, you have so many different way of expressing your opinion and connect with strangers who share your interest.

Here is an interesting fact about the evolution of the size of our brain. In about past 30,000 years the size of our brain has shrunk by 10%. There have been several studies but no satisfactory explanation has emerged. We associate our intelligence with the size of our brain in proportion to body size. But, this reduction in brain size is not caused by decrease in body size. Does this make us less intelligent compared to what we were 30,000 years back?

We had the hardware in place without the necessary software. The software which we put into our brain has evolved over the last 30,000 years. We can call it the collective intelligence of our civilization and this intelligence is critically dependent of communication.

This “collective knowledge of our civilization” is much more than the sum of what we know individually and instant bidirectional communication is the key to our collective intelligence.

Advent of the process of two-way dialog has forced organizations to look…

Beyond “Inside the Fence” application to “Outside the Fence” application
Traditionally, IT was about payroll, general ledger, accounts payable, accounts receivable, sales order processing, materials management, production planning etc.

From there we evolved into ERP and other integrated packages whose primary objective was to improve operational efficiency and reduce cost. We can classify all these as “Inside the Fence” application which sit inside the boundary of your organization with minimal direct contact to the outside world.

Now, the focus has shifted. Though efficiency is important, it is more important to be able to create a unique product or service which will resonate with your customer. Only way to do it is to reach out to the customer and listen and opening up of the two-way communication channel has made this possible. Therefore, the focus of the current generation of applications and technologies is “Outside the Fence” which means reaching outside the boundary of your organization.

Current applications and technologies are about how to reach out to your customers and engage them in a two-way dialog.

This is both a cause and effect of shifting technology focus…

From “Improving Efficiency” to “Enhancing and Leveraging Connectedness”
If you go through the list of “hot” technologies, they are either about enhancing your ability to reach out and interact with your customer or it is about extracting meaning out of the connections you have established and the interactions you have had with your customers. In fact it is more than just your interaction – it is also about all interactions around you, your product and the behavior of your customer.

You had complete control of the earlier generation technologies which focused on efficiency improvement. You could decide when and how to adopt it. You could choose the flavor and the variant.

The trouble with the technologies which deals with connection is that there is always another party involved who has an independent opinion about which flavor and variant of technology to use. So, when you have to deal with hundreds, thousands or millions of such parties then you have practically no control on the technology that you need to adopt.

You have to adopt the technologies which your customers have chosen – you have to adopt them at the pace your customer base has decided to.

And, that is what we call…

Consumerization of IT

And, it is happening now because the channels of two-way communication have opened up.

Next >> Impact on Enterprise Technology Life-cycle Management

<< PreviousWhat is Consumerization of IT?

More Stories By Udayan Banerjee

Udayan Banerjee is CTO at NIIT Technologies Ltd, an IT industry veteran with more than 30 years' experience. He blogs at http://setandbma.wordpress.com.
The blog focuses on emerging technologies like cloud computing, mobile computing, social media aka web 2.0 etc. It also contains stuff about agile methodology and trends in architecture. It is a world view seen through the lens of a software service provider based out of Bangalore and serving clients across the world. The focus is mostly on...

  • Keep the hype out and project a realistic picture
  • Uncover trends not very apparent
  • Draw conclusion from real life experience
  • Point out fallacy & discrepancy when I see them
  • Talk about trends which I find interesting
Google

@CloudExpo Stories
Compute virtualization has been transformational, yet security policy implementation and enforcement has lagged behind in agility and automation. There are a number of key considerations when implementing policy in private and hybrid clouds. In his session at 15th Cloud Expo, Holland Barry, VP of Technology at Catbird, will discuss the impact of this new paradigm and what organizations can do today to safely move to software-defined network and compute architectures, including: How normal ope...
Can we look to the paradigm of cloud computing from a completely different perspective? In his General Session at 15th Cloud Expo, Gundars Kulups, Sales Director at DEAC, will discuss what we can learn from our dining habits when choosing a cloud solution. Gundars Kulups is Sales Director at DEAC, full service data center operator. An IT expert, he specializes in European countries and has worked in the IT industry since 1992. He graduated from Riga Technical University (RTU) in Latvia and com...
SYS-CON Events announced today that SOA Software, an API management leader, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. SOA Software is a leading provider of API Management and SOA Governance products that equip business to deliver APIs and SOA together to drive their company to meet its business strategy quickly and effectively. SOA Software’s technology helps businesses to accel...
As cloud gives an opportunity to businesses to buy services externally - how is cloud impacting your customers? In his General Session at 15th Cloud Expo, Fabio Gori, Director of Worldwide Cloud Marketing at Cisco, will provide answers to big questions: Do you see hybrid cloud as where the world is going? What benefits does it bring? And how does Cisco connect all of these clouds? He will also tell us everything about Intercloud and Cisco investment on it.
SYS-CON Events announced today that TMCnet has been named “Media Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Technology Marketing Corporation (TMC) is the world's leading business to business and integrated marketing media company, servicing niche markets within the communications and technology industries.
SYS-CON Events announced today that Aria Systems, the recurring revenue expert, has been named "Bronze Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Aria Systems helps leading businesses connect their customers with the products and services they love. Industry leaders like Pitney Bowes, Experian, AAA NCNU, VMware, HootSuite and many others choose Aria to power their recurring revenue bu...
SYS-CON Events announced today that Parasoft will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. For 27 years, Parasoft has researched and developed software solutions that help organizations deliver defect-free software efficiently. By integrating Development Testing, API/cloud/SOA/composite app testing, and service virtualization, we reduce the time, effort, and cost of delivering secur...
The Internet of Things (IoT) promises to evolve the way the world does business; however, understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology, resulting in solutions that fail to meet even minimum business goals. In his session at Internet of @ThingsExpo, Jesse Shiah, CEO / President / Co-Founder of AgilePoint Inc., will show what is needed to leverage the IoT to transform...
SYS-CON Events announced today that Utimaco will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Utimaco is a leading manufacturer of hardware based security solutions that provide the root of trust to keep cryptographic keys safe, secure critical digital infrastructures and protect high value data assets. Only Utimaco delivers a general-purpose hardware security module (HSM) as a customiz...
One of the biggest challenges when developing connected devices is identifying user value and delivering it through successful user experiences. In his session at Internet of @ThingsExpo, Mike Kuniavsky, Principal Scientist, Innovation Services at PARC, will describe an IoT-specific approach to user experience design that combines approaches from interaction design, industrial design and service design to create experiences that go beyond simple connected gadgets to create lasting, multi-devic...
Until recently, many organizations required specialized departments to perform mapping and geospatial analysis, and they used Esri on-premise solutions for that work. In his session at 15th Cloud Expo, Dave Peters, author of the Esri Press book Building a GIS, System Architecture Design Strategies for Managers, will discuss how Esri has successfully included the cloud as a fully integrated SaaS expansion of the ArcGIS mapping platform. Organizations that have incorporated Esri cloud-based appl...
Once the decision has been made to move part or all of a workload to the cloud, a methodology for selecting that workload needs to be established. How do you move to the cloud? What does the discovery, assessment and planning look like? What workloads make sense? Which cloud model makes sense for each workload? What are the considerations for how to select the right cloud model? And how does that fit in with the overall IT tranformation? In his session at 15th Cloud Expo, John Hatem, head of V...
Dyn solutions are at the core of Internet Performance. Through traffic management, message management and performance assurance, Dyn is connecting people through the Internet and ensuring information gets where it needs to go, faster and more reliably than ever before. Founded in 2001 at WPI, Dyn’s global presence services more than four million enterprise, small business and personal customers.
IBM and Tencent Cloud signed a business cooperation memorandum to collaborate on providing public cloud with Software-as-a-Service solutions for industries. Both parties agreed to focus on emerging small and medium enterprises in the smarter cities and smarter healthcare industries as well as other fields. This will enable these industries to utilize mobile, cloud computing and big data tools to transform internal processes and operations, thus achieving cloud transformation in the era of mobili...
SimpleECM is the only platform to offer a powerful combination of enterprise content management (ECM) services, capture solutions, and third-party business services providing simplified integrations and workflow development for solution providers. SimpleECM is opening the market to businesses of all sizes by reinventing the delivery of ECM services. Our APIs make the development of ECM services simple with the use of familiar technologies for a frictionless integration directly into web applicat...
European data center operator DEAC is the largest in the Baltics. The activities are orientated to provide data center services and IT outsourcing on Eurasia and America scale in order to create the primary or backup or additional data center for customer in the EU, to protect its business and, most importantly, reduce costs up to 40% within 3-5 years. DEAC is an IT outsourcing services and solutions company whose highly experienced and qualified employees offer various groups of services and...
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at Internet of @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, will discuss how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money! Speaker Bio: ...
Samsung VP Jacopo Lenzi, who headed the company's recent SmartThings acquisition under the auspices of Samsung's Open Innovaction Center (OIC), answered a few questions we had about the deal. This interview was in conjunction with our interview with SmartThings CEO Alex Hawkinson. IoT Journal: SmartThings was developed in an open, standards-agnostic platform, and will now be part of Samsung's Open Innovation Center. Can you elaborate on your commitment to keep the platform open? Jacopo Lenzi: S...
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo, moderated by Ashar Baig, Research ...
Things are being built upon cloud foundations to transform organizations. This CEO Power Panel at 15th Cloud Expo, moderated by Roger Strukhoff, Cloud Expo and @ThingsExpo conference chair, will address the big issues involving these technologies and, more important, the results they will achieve. How important are public, private, and hybrid cloud to the enterprise? How does one define Big Data? And how is the IoT tying all this together?