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AJAX Powers Interactive Marketing ASP

Marketing ASP Platform Developed In Ruby On Rails

Interactice marketing service provider Responsewave has announced the release of the market's first Marketing ASP (Application Service Provider) platform developed in Ruby on Rails.The new WaveONE platform allows marketers to perform interactive campaigns in a true multi-channel marketing environment, integrating online, offline and wireless communications channels.

The newly launched marketing ASP platform was initially developed in a J2EE environment using Hibernate and Spring and reengineered in Ruby for on Rails over the last monthsyear. Before the reengineering project beganwas initialized, several technologies and frameworks were evaluated.

"Over the last few years, we have experienced increasing client requests for custom functionality and changes enhancements inin our ASP platform to address a constantly changing online consumer behavior. In a J2EE environment we experienced that complexity just increased as diverse functionality was added to our platform on demand" explains Eric Baumgardner, CTO of Responsewave.

"Moving to a Ruby on Rails environment, has allowed us to build an extremely flexible frameworkplatform through whichwhere we can easily scale our application platform by constantly adding new features and elements, while keeping the application architecture optimized for delivering first class Internet applications", adds Eric.

"Ruby on Rails also sets the stage for the ever increasing Web 2.0 functionality requests coming from clients by providing built-in support for AJAX and web service calls. This leads to an overall reduced complexity in the software architecture, which in turn drastically increases productivity", Eric explains.

While evaluating different technologies and application frameworks, it was important forthat the new marketing ASP to meet high standards for handling extreme amounts of traffic and executing application logic effectively. Scalability is very important for today's generation of Internet applications. The Responsewave R&D department carefully tested Ruby on Rails with extreme loads.

More Stories By RIA News Desk

Ever since Google popularized a smarter, more responsive and interactive Web experience by using AJAX (Asynchronous JavaScript + XML) for its Google Maps & Gmail applications, SYS-CON's RIA News Desk has been covering every aspect of Rich Internet Applications and those creating and deploying them. If you have breaking RIA news, please send it to [email protected] to share your product and company news coverage with AJAXWorld readers.

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SYS-CON India News Desk 05/12/06 12:06:14 PM EDT

Responsewave has announced the release of the market's first Marketing ASP platform developed in RUBY on RAILS.Ruby on Rails also sets the stage for the ever increasing Web 2.0 functionality requests coming from clients by providing built-in support for AJAX and web service calls.

ajaxworld news desk 05/10/06 02:49:56 AM EDT

Responsewave has announced the release of the market's first Marketing ASP platform developed in RUBY on RAILS.Ruby on Rails also sets the stage for the ever increasing Web 2.0 functionality requests coming from clients by providing built-in support for AJAX and web service calls.

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