|By Andreas Grabner||
|February 10, 2012 08:30 AM EST||
Whether or not you are a fan of U.S. football - it was really hard to avoid this huge sports event on February 5. In addition to the actual game, it's the Super Bowl commercials that - besides being very expensive to air - usually drive a lot of load on the websites of the companies that run their ads. The question is whether the millions of dollars spent really drive consumers to these websites and make them do business with them.
As we won't get an answer from the top brands that advertised about the actual conversion rates we can look at the End User Experience and performance of their websites while these ads were aired. By analyzing the data that we can get through continuous synthetic monitoring combined with deep dive browser diagnostics, we'll be able to see whether their web application was actually able to handle the load and didn't leave too many of these users with a bad user experience.
Use Case: What Was the User Experience at One of the Top Brands on Super Bowl Day
In order to avoid any discussions on whether the numbers we present are good or bad and mean that this company did a good or terrible job, we present all this data without giving an actual name as the purpose of this exercise is to show how to perform this type of analysis.
Synthetic Monitoring of a Web Site
In order to monitor web site performance of a site we set up a Gomez Synthetic Monitor to be executed on a scheduled basis. The monitor not only monitored the performance of the initial home page but also walked through several main use-case scenarios on that page, e.g., searched for a product. These tests were also executed from multiple U.S. locations, using low- and high-bandwidth connections and also using both the Internet Explorer and Firefox browsers. In addition we captured individual performance sessions using dynaTrace Browser Diagnostics.
The following screenshot shows the response time of the home page of this website via our Last Mile platform via a Firefox browser in the days before the Super Bowl as well as during the Super Bowl. The average page load time was around 9 seconds with the exception of the time-frame during the Super Bowl - that's when it jumped up to 30 seconds:
Synthetic Monitoring shows peak during the Super Bowl of up to 30s to load the Homepage
Analyzing Page Load Time from Monitoring Data
There were two factors that drove this spike:
- Higher load on their application due to the commercial aired during the Super Bowl
- Additional content on their page that doubled the page size
Factor 1: Higher Load
That's of course intended and a success for their marketing campaign. What you want to make sure is that you can handle the additional expected load by using CDNs (Content Delivery Networks) to deliver that static content to your end users as well as provide additional resources on your web and application servers to handle the extra load. To be prepared for that it's highly recommended that you do some up-front large scale load-testing. For more information on that you can read my recent blog posts on To Load Test or Not to Load Test: That Is Not the Question.
Factor 2: Additional Content
Additional content downloaded during the Super Bowl resulting in up to 3 times higher page load times
The additional content in this case may have been necessary to fulfill the company's marketing campaign. The question is whether the additional content could have been optimized not to download 40 additional resources with a total size of > 700kb.
Deep Dive Browser Diagnostics
Looking at the dynaTrace Browser Diagnostics Data we can observe several interesting aspects.
Observation 1: Load Impact of additional resources
We can see the actual impact of these additional resources that got downloaded during the time of the game. Two of these resources took a very long time and had a major impact on page load time. The background image was delivered by their own web server and was not put on a CDN, which results in more traffic on their web servers and less than optimal performance for end users who are far away from their data centers. Another interesting aspect was an additional Facebook Like button that took 600ms to download and execute.
dynaTrace Timeline View showing the impact of additional resources on the page load time
Observation 2: Page Transition Impact of CDN User Tracking Logic
When you are responsible for a website that is going to see high user volume for a marketing campaign you want to:
- Make sure the additional content for that marketing campaign is optimized, e.g., make sure this content is on CDNs and follow the Best Practices for Web Performance Optimization
- Make sure you test your application with the campaign-specific features under realistic load
- Analyze the impact of third-party tracking tools and other widgets you put on your page
Hosted PaaS providers have given independent developers and startups huge advantages in efficiency and reduced time-to-market over their more process-bound counterparts in enterprises. Software frameworks are now available that allow enterprise IT departments to provide these same advantages for developers in their own organization. In his workshop session at DevOps Summit, Troy Topnik, ActiveState’s Technical Product Manager, will show how on-prem or cloud-hosted Private PaaS can enable organ...
Mar. 31, 2015 12:00 PM EDT Reads: 1,373
SYS-CON Events announced today that Litmus Automation will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Litmus Automation’s vision is to provide a solution for companies that are in a rush to embrace the disruptive Internet of Things technology and leverage it for real business challenges. Litmus Automation simplifies the complexity of connected devices applications with Loop, a secure and scalable clou...
Mar. 31, 2015 12:00 PM EDT Reads: 499
The world's leading Cloud event, Cloud Expo has launched Microservices Journal on the SYS-CON.com portal, featuring over 19,000 original articles, news stories, features, and blog entries. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. Microservices Journal offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. Follow new article posts on T...
Mar. 31, 2015 12:00 PM EDT Reads: 1,539
Internet of Things (IoT) will be a hybrid ecosystem of diverse devices and sensors collaborating with operational and enterprise systems to create the next big application. In their session at @ThingsExpo, Bramh Gupta, founder and CEO of robomq.io, and Fred Yatzeck, principal architect leading product development at robomq.io, will discuss how choosing the right middleware and integration strategy from the get-go will enable IoT solution developers to adapt and grow with the industry, while at...
Mar. 31, 2015 11:46 AM EDT Reads: 368
Even though it’s now Microservices Journal, long-time fans of SOA World Magazine can take comfort in the fact that the URL – soa.sys-con.com – remains unchanged. And that’s no mistake, as microservices are really nothing more than a new and improved take on the Service-Oriented Architecture (SOA) best practices we struggled to hammer out over the last decade. Skeptics, however, might say that this change is nothing more than an exercise in buzzword-hopping. SOA is passé, and now that people are ...
Mar. 31, 2015 11:00 AM EDT Reads: 1,381
SYS-CON Events announced today the IoT Bootcamp – Jumpstart Your IoT Strategy, being held June 9–10, 2015, in conjunction with 16th Cloud Expo and Internet of @ThingsExpo at the Javits Center in New York City. This is your chance to jumpstart your IoT strategy. Combined with real-world scenarios and use cases, the IoT Bootcamp is not just based on presentations but includes hands-on demos and walkthroughs. We will introduce you to a variety of Do-It-Yourself IoT platforms including Arduino, Ras...
Mar. 31, 2015 11:00 AM EDT Reads: 2,205
With the arrival of the Big Data revolution, a data professional is expected to master a broad spectrum of complex domains including data processing, mathematics, programming languages, machine learning techniques, and business knowledge. While this mastery is undoubtedly important, this narrow focus on tool usage has divorced many from the imagination required to solve real-world problems. As the demand for analysis increases, the data science community must transform from tool experts to "data...
Mar. 31, 2015 10:48 AM EDT Reads: 443
SYS-CON Events announced today that Emcien will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Emcien’s vision is to let anyone use data to know the future. Emcien has built an automated, predictive analysis product that improves the lives of real people. Emcien allows people to automate their data analysis so they can build a better future.
Mar. 31, 2015 10:45 AM EDT Reads: 442
SYS-CON Events announced today that the DevOps Institute has been named “Association Sponsor” of SYS-CON's DevOps Summit, which will take place on June 9–11, 2015, at the Javits Center in New York City, NY. The DevOps Institute provides enterprise level training and certification. Working with thought leaders from the DevOps community, the IT Service Management field and the IT training market, the DevOps Institute is setting the standard in quality for DevOps education and training.
Mar. 31, 2015 10:30 AM EDT Reads: 1,294
SYS-CON Events announced today the DevOps Foundation Certification Course, being held June ?, 2015, in conjunction with DevOps Summit and 16th Cloud Expo at the Javits Center in New York City, NY. This sixteen (16) hour course provides an introduction to DevOps – the cultural and professional movement that stresses communication, collaboration, integration and automation in order to improve the flow of work between software developers and IT operations professionals. Improved workflows will res...
Mar. 31, 2015 10:00 AM EDT Reads: 1,747
Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 16th Cloud Expo at the Javits Center in New York June 9-11 will find fresh new content in a new track called PaaS | Containers & Microservices Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda. With the launch ...
Mar. 31, 2015 09:15 AM EDT Reads: 2,284
The WebRTC Summit 2014 New York, to be held June 9-11, 2015, at the Javits Center in New York, NY, announces that its Call for Papers is open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 16th International Cloud Expo, @ThingsExpo, Big Data Expo, and DevOps Summit.
Mar. 31, 2015 09:00 AM EDT Reads: 1,686
SOA Software has changed its name to Akana. With roots in Web Services and SOA Governance, Akana has established itself as a leader in API Management and is expanding into cloud integration as an alternative to the traditional heavyweight enterprise service bus (ESB). The company recently announced that it achieved more than 90% year-over-year growth. As Akana, the company now addresses the evolution and diversification of SOA, unifying security, management, and DevOps across SOA, APIs, microser...
Mar. 31, 2015 08:30 AM EDT Reads: 2,101
SYS-CON Events announced today that Creative Business Solutions will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Creative Business Solutions is the top stocking authorized HP Renew Distributor in the U.S. Based out of Long Island, NY, Creative Business Solutions offers a one-stop shop for a diverse range of products including Proliant, Blade and Industry Standard Servers, Networking, Server Options and...
Mar. 31, 2015 08:30 AM EDT Reads: 3,932
The webinar, hosted by XebiaLabs, will feature 4 experts including Special Host Gene Kim, author of The Phoenix Project, along with IT thought leaders Gary Gruver, Randy Shoup and XebiaLabs' Andrew Phillips. The panel brings more than 30 years of collective experience surrounding microservices transformations at major companies including Google, eBay and Tripwire. "The story around microservices and containers is pretty compelling and the attraction of more flexibility is obviously alluring,"...
Mar. 31, 2015 08:00 AM EDT Reads: 1,398
SYS-CON Events announced today that FierceDevOps will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. FierceDevOps keeps software developers and IT operations personnel updated on the latest news and trends around the rapidly evolving role of the traditional IT worker.
Mar. 31, 2015 02:45 AM EDT Reads: 1,606
WHOA.com has announced the newest addition to its data center footprint with the expansion into Equinix's newest state-of-the-art facility: DC-11 Washington, DC IBX+. Located in Ashburn, VA, this data center expands Whoa.com's presence to meet rapidly expanding customer demand for secure cloud solutions. Equinix, Inc. operates International Business Exchange™ (IBX®) data centers in 32 markets across 15 countries in the Americas, EMEA, and Asia-Pacific. Equinix is committed to operating faciliti...
Mar. 31, 2015 02:00 AM EDT Reads: 1,261
SYS-CON Events announced today that robomq.io will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. robomq.io is an interoperable and composable platform that connects any device to any application. It helps systems integrators and the solution providers build new and innovative products and service for industries requiring monitoring or intelligence from devices and sensors.
Mar. 30, 2015 06:00 PM EDT Reads: 1,569
Today, IT is not just a cost center. IT is an enabler and driver of business. With the emergence of the hybrid cloud paradigm, IT now has increasingly more capabilities to create new strategic opportunities for a business. Hybrid cloud allows an organization to utilize multi-tenant public clouds, dedicated private clouds, bare metal hosting, and the associated support and services for the right use cases through an on-demand, XaaS model. This model of IT creates tremendous opportunities for busi...
Mar. 30, 2015 05:00 PM EDT Reads: 3,391
Business as usual for IT is evolving into a “Make or Buy” decision on a service-by-service conversation with input from the LOBs. How does your organization move forward with cloud? In his general session at 16th Cloud Expo, Paul Maravei, Regional Sales Manager, Hybrid Cloud and Managed Services at Cisco, discusses how Cisco and its partners offer a market-leading portfolio and ecosystem of cloud infrastructure and application services that allow you to uniquely and securely combine cloud busi...
Mar. 30, 2015 04:15 PM EDT Reads: 1,555