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Wiggle Shortlisted for Two E-Commerce Awards for Excellence

PORTSMOUTH, UNITED KINGDOM -- (Marketwire) -- 09/28/11 -- After winning a title at the e-Commerce Awards for Excellence last year, the UK's leading online bike shop Wiggle is delighted to be shortlisted for two awards this year. Wiggle is in the running for Best Large Online Retailer as well as the International e-Retail Award, which it won in 2010.

Competition will be fierce with the likes of ASOS, John Lewis and Kiddicare also making it into the final four for the title of Best Large Online Retailer. ArenaFlowers.com, ASOS and Electrocomponents have reached the shortlist for the International e-Retail Award.

The awards celebrate the UK's leading presence in e-Commerce innovation and bring together scores of industry success stories. The winners will be announced at the awards ceremony, which is due to take place at the Sheraton Park Lane, London, on Tuesday 11 October. Last year more than 300 people attended the ceremony, which attracted many of the senior decision makers who are the driving force of the online industry.

Martin Talbot, Wiggle's director of marketing, said: "We are delighted to have been shortlisted for these awards. Both nominations come in categories in which we strive for excellence, so it is reassuring for us and our customers that we are among the best in the business."

At last year's awards, judges praised Wiggle's phenomenal growth in overseas business in crowning the Portsmouth-based company winners of the Cross Border e-Retail Award (renamed International e-Retail Award for 2011). In the Best Large Online Retailer category, judges will be looking for excellent choice, user experience and strong sales as well as evidence of true innovation and market leadership.

Wiggle is no stranger to awards success and recognition - it has been named Britain's most visited bike and cycling apparel website on several occasions by Experian Hitwise UK and has also been voted as the UK's Top Sports and Leisure Site by readers of consumer magazine Which? For seven years running it has won Best Mail Order Company in 220 Triathlon Magazine's awards and has scooped two titles at the BikeBiz Awards.

About Wiggle

Now the UK's number one online bike retailer, Wiggle started out as Butlers Cycles, a small independent bike shop in Portsmouth that had been trading since 1920. After initial success selling bike parts and other items online, Wiggle was officially launched in 1999.

Our expertise lies in offering incredible deals on a superb range of top quality mountain bikes, road bikes, bike parts and cycle accessories, available with free delivery or our same day priority dispatch. We also deliver to more than 70 countries worldwide. We have won many awards including 220 Triathlon magazine's Online Retailer of the Year award for the last seven years running and have been named Britain's most visited cycle website by Experian Hitwise UK on several occasions since 2006.

Contacts:
Martin Barden
[email protected]

Wiggle Limited
Maddy Riordan
[email protected]

Wiggle Limited
Emma-Kate Lidbury
+44 (0)788 798 2634
[email protected]

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