Machine Learning Authors: Elizabeth White, Yeshim Deniz, Zakia Bouachraoui, Liz McMillan, Carmen Gonzalez

News Feed Item

TRUSTe Continues Its Commitment to Protecting Consumer Privacy With the Launch of the SafeShopping.com Directory

SAN FRANCISCO, CA -- (Marketwire) -- 04/13/10 -- Millions of consumers can now shop online with ease by taking advantage of TRUSTe's just-launched SafeShopping.com portal, a directory of trusted Internet retailers including those that have earned TRUSTe certification and display the TRUSTe seal. As part of a continued commitment to consumer privacy, the directory will be hosted by TRUSTe and will house an expansive list of safe shopping merchants, highlighting TRUSTe certified retailers, and encouraging consumers to provide feedback on any merchant's privacy program.

In the same way that the TRUSTe seal helps consumers instantly identify reputable internet retailers and businesses, SafeShopping.com will guide consumers to reputable e-tailers that stand behind their business and care about their customers.

TRUSTe certified ecommerce sites meet the rigorous privacy standards set forth by TRUSTe. All TRUSTe certified Web sites are required to have an up-to-date, specific, and easy to read privacy policy that lets consumers know how their personal information is being used and protected. Now with the TRUSTe SafeShopping directory, consumers can search for and compare a wide range of products, taking advantage of the latest deals and lowest prices, all with peace of mind.

SafeShopping.com features a wide variety of online retailers, from big-box stores to small businesses including Apple, Best Buy, AC Lens, OneWayFurniture.com, and Diapers.com, all of which are TRUSTe certified.

"As consumers are faced with infinitely more shopping options, knowing which e-tailer to trust is increasingly more difficult. Consequently, consumers have begun to expect more prominent assurances of online trust," said president and executive chair of TRUSTe, Fran Maier. "As the leading privacy trustmark, we wanted to provide consumers with a trusted online shopping experience. In addition our clients enjoy the benefits of being featured in the directory."

In a highly competitive marketplace and as a result of increased consumer expectations, online trust is increasingly becoming a point of differentiation for e-tailers. A recent Consumer Reports study indicated that 71 percent of consumers look for a trustmark or privacy seal before doing online business with a merchant's Web site. A recent consumer study conducted by TNS found that 82% of consumers trust TRUSTe and find the privacy trustmark useful in deciding when and how to disclose personal information(1).

When consumers go to SafeShopping.com, they're greeted with categories -- from clothing to computers -- to help them find what they're looking for. In addition, the site features both "popular products" and "featured products" sections. Clicking on the product of interest automatically pulls up a list of several trusted retailers where the products are sold, allowing consumers to comparison shop safely.

In its continued effort to build consumer confidence in e-commerce, TRUSTe certifies increasing numbers of online retailers. TRUSTe also works with other major online shopping directories to ensure best privacy practices, including PriceGrabber.com, which also highlights TRUSTe certified etailers.

About TRUSTe
Thousands of companies rely on TRUSTe's leading privacy trustmark to enhance consumer trust, drive increased registrations and transactions, and comply with complex privacy requirements. Consumers know that when they see the TRUSTe seal they can "Click with Confidence" because the certified web site is responsible with their personal information. TRUSTe has certified more than 40 percent of the top fifty web sites including Facebook, Yahoo!, Microsoft, eBay, AOL, Adobe, AT&T, Comcast, Disney, Weather.com, Apple, LinkedIn, Web MD, and Yelp as well as a wide range of online retailers such as Best Buy, Diapers.com,and Etsy. For additional information on TRUSTe and its services, please visit http://www.truste.com.

(1) "TRUSTe Brand Awareness Study". TNS. February 2010.

John Gamble
[email protected]

Whitney MacDonald
Access Communications
(415) 844-6294
[email protected]

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

CloudEXPO Stories
Most modern computer languages embed a lot of metadata in their application. We show how this goldmine of data from a runtime environment like production or staging can be used to increase profits. Adi conceptualized the Crosscode platform after spending over 25 years working for large enterprise companies like HP, Cisco, IBM, UHG and personally experiencing the challenges that prevent companies from quickly making changes to their technology, due to the complexity of their enterprise. An accomplished expert in Enterprise Architecture, Adi has also served as CxO advisor to numerous Fortune executives.
Every organization is facing their own Digital Transformation as they attempt to stay ahead of the competition, or worse, just keep up. Each new opportunity, whether embracing machine learning, IoT, or a cloud migration, seems to bring new development, deployment, and management models. The results are more diverse and federated computing models than any time in our history.
Andrew Keys is co-founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereum.
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throughout enterprises of all sizes.
The dream is universal: heuristic driven, global business operations without interruption so that nobody has to wake up at 4am to solve a problem. Building upon Nutanix Acropolis software defined storage, virtualization, and networking platform, Mark will demonstrate business lifecycle automation with freedom of choice and consumption models. Hybrid cloud applications and operations are controllable by the Nutanix Prism control plane with Calm automation, which can weave together the following: database as a service with Era, micro segmentation with Flow, event driven lifecycle operations with Epoch monitoring, and both financial and cloud governance with Beam. Combined together, the Nutanix Enterprise Cloud OS democratizes and accelerates every aspect of your business with simplicity, security, and scalability.