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iDeskera CRM for the iPhone Debuts, Joins Introduction of Deskera On-demand Suite into the US Market

Krawler, Inc. today announced the debut of iDeskera CRM for the Apple iPhone. With iDeskera CRM, mobile users now have anytime, anywhere access to data managed by the intuitive Web-based Deskera Customer Relationship Management (Deskera CRM) application. iDeskera CRM’s intuitive interface, featuring tap and drag-and-drop functionality, lets sales reps quickly and easily customize, report, view and update information for their customers, partners and more. Using iDeskera CRM, field sales reps and other mobile workers can:

Track updates and manage CRM reports via the iDeskera CRM dashboard. Users can choose either a list or graphical view of their reports, as well as monitor, delete and re-order reports. iDeskera CRM currently incorporates 40 standard reports, providing a quick overview of global sales, marketing, and customer service processes.

Add and update information. Users add new leads, contacts, accounts or cases simply by tapping on the appropriate icons and fields and then either entering the data or selecting from pre-defined options. Users can also update their profiles and personal settings from iDeskera CRM.

View information. Users tap on the campaigns, leads, contacts, accounts or cases they want to view. Additionally, users can enter terms into a search field to locate the information they want in seconds. Color-coding highlights priority cases.

Manage multiple email accounts. iDeskera CRM makes it easy to navigate between, view, and compose emails from different email accounts.

iDeskera CRM is the mobile version of Deskera CRM, the on-demand application that provides a single view of customers, helps automate critical sales processes from lead qualification to promotional campaigns, and enables decision-makers to easily implement customer-centric strategies and ensure effective sales management. Deskera CRM frees sales reps from the complexity of forms found in other CRM solutions. Instead it features an intuitive spreadsheet-style interface, giving users click-and-type simplicity for selecting, editing and manipulating data in any way.

“Despite the promise of CRM, we continue to see failure rates of up to 75 percent among CRM implementations. In many cases, the products are simply too cumbersome for employees to use as often or as fully as they should,” said Shashank Dixit, founder and CEO of Krawler. “Deskera CRM redefines the user experience by providing spreadsheet simplicity for viewing, entering and updating information quickly and easily. Now iDeskera CRM for the iPhone extends that usability to one of the industry’s most popular mobile platforms.”

iDeskera CRM is being announced in conjunction with the release of Deskera Spring 2010, the industry’s only integrated on-demand enterprise application suite, which includes Deskera CRM (see release also dated April 6, 2010). The product launches mark the expansion of Krawler and its Deskera software as a service (SaaS) suite into the United States market. Today more than 2,000 customers worldwide use Deskera, which is available directly from Krawler and through more than 200 channel partners. The rapid adoption led to Krawler being ranked #52 on the 2009 Deloitte Technology Fast 500 Asia Pacific. In addition to providing local sales, service and support for customers, Krawler’s US operations will recruit, educate and support US-based resellers.

Availability and Pricing

iDeskera CRM is available as part of the on-demand Deskera suite with pricing options designed to support the needs of small, medium and large enterprises. Companies can subscribe at www.deskera.com with options for the entire Web-based Deskera Suite ranging from $49.95 per month for five users up to $999.95 per month for a premium subscription with customization services and support for 100 users. There are no downloads or set-up fees. Additionally, iDeskera CRM is available from Krawler’s network of more than 200 channel partners.

About Krawler

Krawler, Inc. delivers Deskera, the industry’s most complete on-demand enterprise application suite, now used by more than 2,000 companies worldwide. All Web-based Deskera applications—CRM, accounting, project management, HR management, learning management, and leave and attendance management—are based on the same platform. As a result, enterprises gain seamless workflows and an end-to-end view across their business without the cost and complexity of integration. Starting at $9.99 per user, Deskera scales to support small and large companies alike. In 2009, Krawler ranked #7 on the Deloitte Technology Fast 50 India and #52 on the Deloitte Technology Fast 500 Asia Pacific. Krawler has offices in Pune, India; Sunnyvale, CA; London, UK; Kuala Lumpur, Malaysia; and Singapore. To learn more, visit www.krawler.com.

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