Machine Learning Authors: Pat Romanski, Jason Bloomberg, Zakia Bouachraoui, Liz McMillan, William Schmarzo

News Feed Item

Retailers Using ATG OnDemand Services See a Surge in Web Sales for 2009 Holiday Shopping Season

ATG (Art Technology Group Inc., NASDAQ: ARTG), the premier provider of cross-channel e-commerce solutions, today announced its retail Commerce OnDemand clients saw a significant year-over-year increase in Web sales and conversion rates for the 2009 holiday shopping season. Using ATG applications to serve customers via a personalized, cross-channel user experience, leading and emerging retailers have been able to boost sales and conversion rates to market-leading levels.

Market research groups and analyst firms are now reporting strong online sales figures for the 2009 holiday season, with the latest numbers revealing a year-over-year e-commerce growth rate of 15.5 percent, according to MasterCard advisors' SpendingPulse, which tracks all forms of payment. ATG clients experienced even stronger results with year-over-year Web revenues growing an average of 19 percent for the top 10 retailers on the ATG Commerce OnDemand platform.

An example of this kind of transformation is provided by Calendar Holdings LLC, the parent company to Calendar Club, who selected ATG Commerce in early 2009 to power the e-commerce operations of its entire family of brands. The ATG-powered sites give Calendar Holdings full control of the online presence of each brand and affiliate, and allow greater merchandising and promotional focus.

"Our transition in the summer of 2009 to an ATG e-commerce platform has allowed us to provide our customers with a more feature-rich and satisfying online shopping experience,” said Paul Hoffman, chief operating officer, Calendar Holdings, LLC. “During the 4th quarter 2009, which is our peak sales period, we saw double-digit revenue growth versus the prior year."

ATG Recommendations, one of ATG’s SaaS-based Optimization Services, helps online retailers increase conversion rates and average order values by automatically personalizing product recommendations, cross-sells, up-sells, best sellers lists, and online gift guides. Industry-wide, the 2009 holiday period saw a threefold increase over 2008 in the total number of product recommendations served daily by merchants, an indication of how many more online retailers are using recommendations and automated merchandising to quickly and easily optimize their online storefronts. During the 2009 holiday season, when shoppers browsed personalized merchandise suggestions powered by ATG Recommendations, their average order value was 9% to 36% greater than other customers who did not.

“The results are in, and it’s clear that online sales for the 2009 holiday were up significantly from last year. E-Commerce sales continue to be a bright spot for retailers, as categories across the board enjoyed record-breaking online sales results,” said Nina McIntyre, senior vice president and chief marketing Officer, ATG. “For retailers using ATG, the goal is simple: increase sales. We’re happy to report these impressive aggregate holiday results via ATG Commerce OnDemand and ATG Optimization Services.”

ATG technologies power the cross-channel and e-commerce activities for more than 900 global brands, including numerous retailers and consumer product manufacturers. For a snapshot of ATG customers, please visit http://www.atg.com/en/company/customers/.

About ATG

A trusted, global specialist in e-commerce, ATG (Art Technology Group, Inc., NASDAQ: ARTG) has spent the last decade focused on helping the world's premier brands maximize the success of their online businesses. ATG Commerce is the commerce platform and business user application solution top-rated by industry analysts for powering highly personalized, efficient and effective e-commerce sites. ATG's platform-neutral optimization services can be easily added to any Web site to increase conversions and reduce abandonment. These services include ATG Recommendations and ATG's live help services, including ATG eStara Click to Call, and Click to Chat live chat software services. The company is headquartered in Cambridge, Massachusetts, with additional locations throughout North America and Europe. For more information, please visit http://www.atg.com .

© 2010 Art Technology Group, Inc. ATG and Art Technology Group are registered trademarks. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks and uncertainties that may cause ATG's actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. Important risk factors affecting ATG's business generally may be found in its periodic reports and registration statements filed with the Securities and Exchange Commission at www.sec.gov.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

CloudEXPO Stories
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker containers gain prominence. He explored these challenges and how to address them, while considering how containers will influence the direction of cloud computing.
In today's always-on world, customer expectations have changed. Competitive differentiation is delivered through rapid software innovations, the ability to respond to issues quickly and by releasing high-quality code with minimal interruptions. DevOps isn't some far off goal; it's methodologies and practices are a response to this demand. The demand to go faster. The demand for more uptime. The demand to innovate. In this keynote, we will cover the Nutanix Developer Stack. Built from the foundation of software-defined infrastructure, Nutanix has rapidly expanded into full application lifecycle management across any infrastructure or cloud .Join us as we delve into how the Nutanix Developer Stack makes it easy to build hybrid cloud applications by weaving DBaaS, micro segmentation, event driven lifecycle operations, and both financial and cloud governance together into a single unified st...
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & Associates, Inc., put cognitive computing into perspective with its value to the business. The session detailed what it takes to build a cognitive application and the types of solutions that are the best fit for this data-driven approach.
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, compared the Jevons Paradox to modern-day enterprise IT, examining how the Internet and the cloud has allowed for the democratization of IT, resulting in an increased demand for the cloud and the drive to develop new ways to utilize it.
"Cloud computing is certainly changing how people consume storage, how they use it, and what they use it for. It's also making people rethink how they architect their environment," stated Brad Winett, Senior Technologist for DDN Storage, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.