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Novarra Study Confirms Mobile Web Traffic to Retailers Surges 1209 Percent on Black Friday and 110 Percent on Cyber Monday

Page views from mobile phones for bestbuy.com, walmart.com, argos.co.uk and other retailers up dramatically during holiday shopping season kick off

CHICAGO, Dec. 1 /PRNewswire/ -- Confirming a holiday rush to the mobile internet by shoppers, Novarra, the Internet Mobility(TM) company, reported mobile phone web traffic to retailer and shopping info web sites on Black Friday increased twelve fold and more than doubled on Cyber Monday compared to before the holiday shopping season kick off. The results are based on a sampling of web traffic through Novarra deployments for a variety of 'brick and mortar' retailers in the US and UK, including Abercrombie, Argos, Asos, Best Buy, Curry's, Debenhams, John Lewis, Macy's, Nordstrom, Sears, Target, Tesco, Top Shop and Walmart, as well as e-tailers Amazon and eBay.

Specific findings:

  • For retailers, Black Friday beats Cyber Monday in the US: average page view increases via mobile for US retailers were up on average 388 percent for retailers tracked on Black Friday but only 160 percent on Cyber Monday. In the UK, where Black Friday is not a retail event, page views were up a more modest 40 percent on Friday the 27th and 23 percent on Monday the 30th.
  • The Black Friday US winners were: bestbuy.com (792 percent), walmart.com (740 percent), sears.com (492 percent) and macys.com (447 percent). UK retailer argos.co.uk was a standout in that market with a 395 percent increase.
  • As expected, traffic to Black Friday ad sites and Cyber Monday shopping sites, including bfads.net and cybermonday.net, skyrocketed nearly 100,000 percent for the week of November 24-30 as consumers checked for the best "door buster" and online deals, with a steep peak leading up to Black Friday.

"This is further confirmation that consumers increasingly rely on the internet via mobile phones for their daily habits and routines," said Scott Cotter, senior director of marketing, Novarra. "For many shoppers, browsing special deals, comparing products, pricing and other information while they are on the run - even at a retailer's location, has become second nature."

Mobile web usage for shopping joins other fast growing mobile internet activities including social networking and sports. Recent Novarra Mobile Internet Experience Update results show a 190 percent increase in mobile social networking site page views. In addition, Novarra recently reported a 1,068 percent increase in micro-blogging click-throughs during the first three quarters of 2009 and dramatic game day mobile web traffic increases during the Major League Baseball World Series.

The retailer data was collected from mobile web use provided through Novarra's Vision(TM) mobile browser and mobile internet and multimedia platform. Novarra delivers mobile internet access to two thirds of US mobile phone users and over one billion globally.

Novarra, the Internet Mobility company, provides a high performance mobile internet product suite for operators, handset manufacturers and internet brands to create new services and revenue streams for smartphones and mobile broadband devices to mass-market feature phones and emerging market handsets. The patented architecture is open standards-based and designed for high volume mobile consumer deployments. The solutions deliver a high quality mobile user experience for services including full rich web, search, widgets, personalization, video and advertising as well as support for mobile sites, next generation portals and mobile app stores. Global, commercial deployments over 7 years on both 2.5G and 3G networks have proven consumer satisfaction, uptake and increased data services revenues. www.novarra.com

Media Contacts:
Morgan Evans/ Kirstyn Langford / Alexis Dalrymple
Hotwire PR
[email protected]
+44 (0) 20 7608 2500

North America:
Greg Venne
Topaz Partners
[email protected]
+1 (781) 404 2400

SOURCE Novarra

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