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Jamcracker Powers BroadSoft Marketplace

Jamcracker, the on-demand services delivery company, and BroadSoft, Inc., the worldwide leader of VoIP applications to the telecommunications industry, today announced an alliance that enables BroadSoft-powered operators to launch custom-branded application stores populated with communications applications and services sourced through the BroadSoft® Xtended program. Powered by the Jamcracker Services Delivery Network (JSDN), the BroadSoft Marketplace brings together third-party applications and services that enrich the communication experiences of business professionals and consumers.

According to Caroline Chappell, analyst at large for Heavy Reading, “Jamcracker is emerging as the go-to choice for carriers that want to get to market quickly with value-added services delivery, without having to incur the expense of building their own delivery platform and negotiating dozens of new distribution agreements. Meanwhile, BroadSoft is a leading provider of VoIP solutions to carriers around the world. With this partnership, the two companies are leveraging each other’s strengths to enable a new ecosystem of BroadWorks®-enabled voice applications that accelerates and expands the value-added services delivery opportunity for carriers and service providers of all sizes.”

Next Generation Business Applications — On-Demand

Through the Jamcracker and BroadSoft partnership, service providers can offer BroadWorks-powered Xtended applications and services on demand via their own online stores. Applications already available include a Voicemail-to-Text transcription service from SpinVox, a mobile unified communications client from MobileMax, and Quickset, an Adobe Air based desktop telephony application from JoeDeveloper. Jamcracker and BroadSoft are also exploring the bundling of Xtended applications with dozens of best-of-breed on-demand communications, collaboration, and business application services that are already part of the Jamcracker global services catalog. These include Hosted Microsoft® Exchange®, SharePoint, Office Communications Server, BlackBerry® and WebEx® conferencing.

The partnership brings together two industry leaders. BroadSoft’s BroadWorks is the de facto standard for VoIP application platforms. More than 450 service providers in 71 countries rely on BroadSoft’s technology to deliver advanced voice and video calling to businesses and consumers. The JSDN is used by hundreds of carriers and IT service providers around the world to establish private-branded marketplaces for delivering value-added services on-demand to their customers and through existing distribution channels. The JSDN is a complete services delivery solution that includes hosting, provisioning, SaaS licensing management, billing, single sign-on, unified services administration and customer support—and requires no complex, costly technology investments by service providers.

“Tapping into third-party developer innovation, the Xtended program is responsible for the creation of innovative communications applications and services which telecommunications service providers can now offer to their end users,” said Leslie Ferry, vice president of marketing at BroadSoft. “Efficient distribution, delivery and monetization of these applications is a key component of Xtended. The power of the JSDN opens the BroadSoft ecosystem to recurring revenue generating, value-added services.”

“The integration of voice with Web, mobility and social networking applications delivers a powerful productivity boost for businesses of all sizes,” said Steve Crawford, vice president of marketing for Jamcracker. “By adding BroadSoft’s portfolio of Xtended applications to the Jamcracker Services Delivery Network, we are enabling carriers to deliver a new set of business productivity solutions to their customer bases, which will help differentiate their core service offerings and generate new, recurring revenue streams.”

About BroadSoft

BroadSoft®, the world-wide leader of VoIP application software, enables the delivery of hosted telephony and multimedia services. BroadSoft's family of carrier-class products, including its award-winning flagship BroadWorks® technology, empowers wireless, wireline and cable carriers to deliver next-generation voice and multimedia applications and advanced features that enable them to increase revenue, enhance competitive differentiation and increase customer satisfaction. BroadSoft products deliver the scale, open architecture and reliability that the world's leading telecommunications companies demand to serve mission-critical enterprise and residential broadband customers. BroadSoft provides VoIP applications to nine of the top 10 and 15 of the top 25 largest carriers worldwide, as measured by recent annual revenue, including KPN, Korea Telecom, Qwest, SingTel, Sprint, Swisscom, Telefonica de Espana, Telstra, T-Systems, and Verizon. For additional information, go to www.BroadSoft.com.

About Jamcracker

The Jamcracker Services Delivery Network is a global services ecosystem that enables Carriers, IT Service Providers, Value Added Resellers (VARs), and Software as a Service (SaaS) vendors to profitably deliver on-demand solutions to businesses of all sizes. Founded in 1999 by K.B. “Chandra” Chandrasekhar, the founder of Exodus Communications and chairman of e4e Services, Jamcracker’s mission is to enable on-demand services delivery on a global scale. Jamcracker is a privately held company with headquarters in Santa Clara, California, and offices in Bangalore, India. For more information, visit www.jamcracker.com.

BroadSoft and BroadWorks are registered trademarks of BroadSoft, Inc. All other names are trademarks of their respective companies.

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