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Demandware Introduces New Mobile Commerce Application in Winter ’10 Release

Demandware, Inc., the leading on-demand ecommerce solutions provider, today announced a new mobile commerce application as part of the Demandware SiteGenesis™ storefront that enables retailers to quickly and easily build smartphone shopping destinations. The application will be available to all Demandware clients free of charge as part of the Winter ’10 release of the Demandware® eCommerce Platform, scheduled for Q4 2009. Demandware Winter ’10 will also include 39 other new features and enhancements across merchandising, search and cross-channel integration.

Full-Featured Mobile Commerce Storefront

Demandware’s mobile commerce application includes a full-featured, customizable mobile storefront with all of the functionality retailers need to create a compelling shopping experience on a mobile device, including search, navigation, product catalog, pricing, checkout, content management, security and inventory. With full integration into the Demandware eCommerce Platform, retailers will be able to deploy, customize and manage the day-to-day operations of the mobile channel with minimal effort. Demandware provides a single, unified environment for managing both the ecommerce website and the mobile storefront simultaneously. The mobile commerce application is designed to work with all major mobile browsers, including Safari, Android, Opera and Internet Explorer, and with popular Smartphone devices, such as the iPhone and Blackberry.

“Our goal is to provide the customer with the products, information, and access to further their relationship with Barneys New York. The mobile extension of our Demandware eCommerce Platform translates the web user experience to a mobile environment that is easy and fast to navigate as well as safe and secure to shop, without any additional downloads. Demandware enabled us to react quickly to the changing needs and expectations of our customer. We are excited about the potential of the mobile storefront as it further merges our channels for shopping, store information, and events,” said Larry Promisel, Vice President, eCommerce at Barneys New York.

Demandware Winter ’10 Release

The mobile commerce application will be made generally available to all Demandware clients through the Winter ’10 seasonal release of the Demandware eCommerce Platform. Demandware Winter ’10 also contains 39 other new ecommerce features and enhancements, including:

  • Active Merchandising– enhanced slotting to include any content or catalog article, as well as dynamic content. Also added is the ability to export Active Merchandising™ data into other analytics systems.
  • Search 16 new search features and enhancements.
  • Promotions and Coupons – new promotion types for fixed price product promotions and the ability to export coupon code redemptions.
  • Pricing – support for pricing based on variation including sale price based on color variation, and the ability to transfer a price or sale price to all variations.

“Today, consumers want the convenience of shopping at their desks or at their palms, making mobile commerce an imperative for many of our clients. With the new mobile commerce application included in our Winter ’10 release, every Demandware client will be able to establish and manage a new mobile sales channel with minimal effort. It’s yet another example of the continuous innovation that we are able to provide our clients through our on-demand model,” said Stephan Schambach, Founder and Chairman, Demandware.

About Demandware, Inc.

High-growth retailers and consumer brands looking to develop or extend the reach of their B2C ecommerce business trust Demandware as their strategic partner for ongoing success. Demandware solutions, comprised of the only enterprise-class, on-demand ecommerce platform and expert services, deliver merchandising effectiveness, proven site reliability and industry best practices that exceed profitability goals. Only Demandware provides a distinct time-to-market advantage for launching multiple ecommerce sites, customizing the consumer experience from content to code, and maintaining sites at the forefront of ecommerce innovation. Demandware clients include industry leaders such as Bare Escentuals, Barneys New York, Crocs, Jones Apparel Group, Playmobil, s.Oliver and Timberland. For more information about Demandware, visit www.demandware.com, call 888-553-9216 or email [email protected].

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