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iCentera 6.0 Released for General Availability

Latest Version of Enterprise-Class SaaS Solution Optimizes Sales Success in Today's Challenging Sales Environment

MINNEAPOLIS, MN -- (Marketwire) -- 08/24/09 -- iCentera (www.icentera.com), the sales enablement company, today announced the general availability of iCentera 6.0 -- the latest version of the company's SaaS-based sales enablement offering for enhanced sales and marketing effectiveness and productivity. In order to address the need for an enterprise-class sales enablement platform, the feature set contained in the 6.0 release was unveiled on June 9, 2009, and all iCentera customers were migrated to the new version in July 2009.

"The Internet has forever changed the way people perform their due diligence process as they select a vendor. With more informed yet risk averse buyers, a sales enablement platform to fuel direct and channel sales efforts has become paramount," said Craig Nelson, CEO of iCentera. "We are pleased to announce that all of our 150,000 subscribers are now experiencing the powerful new capabilities contained in this release."

Key new features in iCentera 6.0 include:

--  Dynamic Wiki Page Builder -- easily manage and deliver relevant
    content and supporting materials for just-in-time sales guidance tailored
    to each sales opportunity.

--  Profile-Driven MyIC Homepage -- user profile-based features, making it
    even easier to enable new users to control, manage, and personalize the
    iCentera user experience to their individual needs.

--  Custom Tabs -- enable the integration or "mashup" of third-party web-
    based products, such as forums or knowledge bases, to help customers create
    a portal for their sales/marketing information requirements.

--  Enhanced Company Newsroom -- offering dramatically expanded multimedia
    content types as well as improved administrative capabilities and full
    workflow support.

--  Community Segment Portals -- deliver a customized sales enablement
    solution that non-technical business users can control -- with no
    dependence on IT support.

"Today's economic environment has driven home the principle that creating successful sales results is now a cumulative effort on the part of every employee, partner, and customer," continued Nelson. "Achieving this goal demands a sales enablement platform that offers relevant sales guidance that aligns with buyer needs, and then delivers targeted information to the buyer in an easy-to-use format. We've designed iCentera 6.0 with a suite of tightly integrated features that help our customers achieve what we call selling at the speed of light."

About iCentera

iCentera is sales enablement, with the industry's most advanced yet affordable on-demand portal software for driving sales, marketing, partner, and customer success. Customers include: NetApp, Infor, American Marketing Association, TransUnion, Thomson Reuters, Omniture, Eloqua, and Tyco Electronics. To discover why more than 150,000 subscribers leverage iCentera to drive efficient revenue growth and achieve a perfectly consistent marketing voice across their entire company ecosystem, please visit www.icentera.com.

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Susan Donahue
Skyya Communications
ph: +1 646 454 9378
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