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Demandware Announces ExpertCommerce Program for Fashion Retailers and Branded Manufacturers

Demandware, Inc., the leading on-demand ecommerce solutions provider, today announced Demandware ExpertCommerce, a new comprehensive program that delivers successful ecommerce initiatives for high-growth fashion retailers and branded manufacturers. Designed for small- to mid-market ecommerce businesses, ExpertCommerce combines Demandware’s industry-leading on-demand ecommerce platform; best-practices from Demandware and Sapient for ecommerce strategy, implementation, integrations and ongoing revenue growth; and leading third-party technologies, including Omniture web analytics. Under this program, all entitlements, including fixed-date site launches, are provided at one value-priced fee that minimizes initial capital investments and accelerates implementation of high-growth operations.

With ExpertCommerce, fashion retailers and consumer brands benefit from ecommerce best practices developed by Demandware and partner Sapient over the course of more than one hundred site implementations. Demandware clients include brand leaders such as Jones Apparel Group, Timberland, Barneys New York, Bare Escentuals, Frederick’s of Hollywood and Lifetime Brands. During the 2008 holiday period, Demandware clients increased revenue 30% over the 2007 holiday season (compared to an industry average of -3% as reported by comScore) and with uptime exceeding that of the Internet Retailer Top 50 sites.

“Retailers and consumer brands know they must invest in the online channel, but at the same time, investment dollars are very tight. Demandware’s ExpertCommerce program removes the risks with projects of this size and importance,” said Stephan Schambach, Chairman and Founder Demandware.

“With the Demandware ExpertCommerce program, emerging online retailers can take advantage of Sapient’s expertise in ecommerce strategy, creative, advertising, analytics and technology applied to the leading on-demand ecommerce platform,” said Chris Davey, Senior Vice President, Sapient’s Global Cross-Channel Commerce Practice. “Together, Demandware and Sapient provide retailers with a value-based solution for the entire ecommerce lifecycle.”

“Omniture’s partnership with Demandware and Sapient allows us to together provide industry-leading solutions that reach new markets and fulfill the needs of our mutual customers,” said Mark Dillon, Vice President of Worldwide Agency Sales. “Through the Demandware ExpertCommerce program, small to mid-market companies will be able to leverage Omniture SiteCatalyst to receive a full view into the conversion process, allowing them to create more targeted campaigns that lead to increased conversions and a more optimized customer experience.”

Comprehensive eCommerce Success Program

The Demandware ExpertCommerce program combines the expertise, methodologies and technologies required for a best-in-class strategy, launch and ongoing revenue performance, including:

  • Demandware eCommerce Platform: Participating clients receive the complete functionality of the Demandware eCommerce Platform including the innovative SiteGenesis™ Storefront, a best-practice, customizable ecommerce site optimized for fashion retailers and consumer-branded manufacturers.
  • eCommerce Solution Strategy: Seasoned Demandware experts, drawing on experience designing and launching dozens of successful ecommerce businesses, guide clients through site architecture development, user experience considerations, storefront feature selection and best-in-class third-party technologies for order management, fulfillment, customer service, payment gateways, email, ratings and reviews, and more.
  • Expert Implementations: With more than one hundred successful site launches, Demandware and Sapient have both the experience and methodologies required to deliver projects successfully. Implementation services include project planning and management, storefront development, integration to back-end systems and third-party technologies, storefront design, and quality assurance and testing.
  • Omniture SiteCatalyst: Omniture’s industry-leading web analytics package, SiteCatalyst, is delivered to participating clients at no additional cost. The delivery also includes setup and site tagging to enable clients to take advantage of best-practices in site analytics.
  • Fixed-Date, Accelerated Implementations: An operational ecommerce business based on the Demandware eCommerce Platform is delivered with no implementation fees.
  • Revenue-Driving Services: Post launch, clients receive ongoing revenue-enhancing services, such as affiliate marketing, SEO, site search optimization, PPC optimization, ongoing design, analytic reviews and more, all delivered by operational ecommerce professionals, to help them overachieve their revenue goals.

About Demandware, Inc.

High-growth retailers and consumer brands looking to develop or extend the reach of their B2C ecommerce business trust Demandware as their strategic partner for ongoing success. Demandware solutions, comprised of the only enterprise-class, on-demand ecommerce platform and expert services, deliver merchandising effectiveness, proven site reliability and industry best practices that exceed profitability goals. Only Demandware provides a distinct time-to-market advantage for launching multiple ecommerce sites, customizing the consumer experience from content to code, and maintaining sites at the forefront of ecommerce innovation. Demandware clients include industry leaders such as Bare Escentuals, Barneys New York, Columbia Sportswear, Crocs, Jones Apparel Group, House of Fraser, Playmobil and Timberland. For more information about Demandware, visit www.demandware.com, call 888-553-9216 or email [email protected].

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